Walla Walla Valley Wine Alliance

Walla Walla, WA | http://WWW.WALLAWALLAWINE.COM

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Mission

FOUNDED IN 2001, THE WALLA WALLA VALLEY WINE ALLIANCE IS ONE OF THE TEN MOST SUCCESSFUL AND WELL-KNOWN WINERY/GROWER/PARTNER INDUSTRY MEMBERSHIP ORGANIZATIONS IN THE PACIFIC NORTHWEST.

Ruling year info

2004

Principal Officer

ELIZABETH KNAPKE

Main address

10 N 7th Ave # 201

Walla Walla, WA 99362 United States

EIN

91-2115945

NTEE code info

Promotion of Business (Chambers of Commerce) (S41)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

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Our programs

SOURCE: IRS Form 990

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Program 1

TASTE AND TOTE THE WALLA WALLA VALLEY WINE ALLIANCE CREATED THE "TASTE AND TOTE FIRST CASE FLIES FREE" WINE PROGRAM WITH ALASKA AIRLINES, THE FIRST PROGRAM OF ITS KIND IN THE PACIFIC NORTHWEST. TASTE AND TOTE HAS GROWN TO INCLUDE THE YAKIMA AND TRI-CITIES (PASCO) AIRPORTS, AND OREGON HAS SINCE ESTABLISHED WITH THE TASTE AND TOTE PROGRAM, VISITORS CAN CHECK THEIR FIRST CASE OF WINE FREE FROM THE YAKIMA, PASCO, OR WALLA WALLA AIRPORTS ON ALASKA AIRLINES. THEY ALSO RECEIVE WAIVED RENTAL CAR DROP FEES FROM HERTZ RENT-A- CAR, AND WAIVED TASTING FEES AT PARTICIPATING WINERIES AFTER SHOWING THEIR CURRENT ALASKA AIRLINES BOARDING PASS.

Expenses

Revenue

Program 2

WANDER WALLA WALLA VALLEY WINE CREATED BY THE WALLA WALLA VALLEY WINE ALLIANCE IN 2017, THE CURATED ITINERARY MARKETING CAMPAIGN WAS CREATED TO BRING MORE TOURISTS TO THE WALLA WALLA VALLEY DURING THE "SHOULDER SEASON". WANDER HIGHLIGHTED WINERIES, RESTAURANTS, BUSINESSES, PARKS, AND ATTRACTIONS. WANDER GENERATED 887 ITINERARY DOWNLOADS FROM 455 PEOPLE, OF WHOM 84% WERE FROM OUTSIDE OF 50 MILES. OUT-OF-STATE REGISTRANTS ACCOUNTED FOR 40% OF ATTENDEES. WANDER'S PAID SOCIAL MEDIA EFFORTS GENERATED 965,377 IMPRESSIONS AND 15,904 CLICKS TO THE CAMPAIGN WEBSITE.

Expenses

Revenue

Program 3

THE WINE ALLIANCE HAS BEEN A KEY INSTIGATOR AND DRIVER OF COLLABORATIVE LOCAL, REGIONAL, AND BI-STATE EFFORTS TO PROMOTE WINE TOURISM AT ALL LEVELS OF ENGAGEMENT. THE WINE ALLIANCE IS REGULARLY RECOGNIZED FOR ITS ONGOING MARKETING EFFORTS TO PROMOTE THE WALLA WALLA VALLEY WINE REGION THROUGH A LEADING WEBSITE AND SOCIAL MEDIA PLAN, TOP NOTCH MEDIA RELATIONS, FIRST CLASS ANNUAL WINERY GUIDE, AND OTHER ASSORTED PROGRAMS.

Expenses

Revenue

Where we work

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Financials

Walla Walla Valley Wine Alliance

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Operations

The people, governance practices, and partners that make the organization tick.

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This organization has no recorded board members.