Grand Performances

Bringing the Local and Global Performing Arts to Angelenos across LA County



Grand Performances inspires community, celebrates diversity, and unites Los Angeles through free access to global performing arts. We believe that access to free, quality, diverse performing arts contributes to both individual and community health and growth.

Ruling year info


President and CEO

Rafael Gonzalez

Main address

350 S Grand Ave Ste A-4

Los Angeles, CA 90071 USA

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NTEE code info

Performing Arts (A60)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Summer Performing Arts Series

Grand Performances brings artists and audiences together by thoughtfully curating an array of music, dance, film, theatre and spoken word featuring great artists from around the globe and our very own streets of Los Angeles. Each summer the outdoor stages at California Plaza, the program’s architecturally unique venue, come alive with performances, workshops, masterclasses, and audience discussions serving more than 40,000 people annually – an audience recognized as the most demographically diverse in the country. Because all programs are presented free to the public, entire families, seniors, school and youth groups, and others are able to enjoy the performing arts regardless of their financial ability. Grand Performances makes every effort to utilize our unique combination of venue and program to serve the community and enliven our public space.

Population(s) Served
Ethnic and racial groups
Children and youth
Low-income people

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of performances

This metric is no longer tracked.
Totals By Year
Related Program

Summer Performing Arts Series

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

1) Use the arts to promote better understanding between communities and a greater respect for human differences.

2) Break down barriers to participation as a performing arts audience member for underserved and marginalized communities and to build audiences from every socio-economic group.

3) Deepen the engagement of various diaspora communities and increase their participation in Los Angeles' cultural and civic life.

4) Increase exposure in the Los Angeles area for new art forms and artists contributing to the artistic growth of local performing artists.

1) Grand Performances presents programming for FREE giving every Angeleno the opportunity to share the experience regardless of financial ability.

2) Grand Performances crafts each season with a balance of both local and international artists that appeal to a wide range of communities in Los Angeles.

3) Grand Performances thoughtfully curates programming that introduces us to the big issues of society and to each other.

Established in 1987, Grand Performances (GP) is Southern California’s longest-running presenter of free performing arts. It was launched at a time of redevelopment in the Bunker Hill area of downtown Los Angeles and became a nonprofit in Oct 1996. Since then, GP has grown into a national leader in its field, widely known for its eclectic programming and for its commitment to serving the arts, artists, and the community. GP presents world-class artists with roots in Latin America, Africa, and Central/East Asia and highlights the work of local artists nurtured in L.A.’s diverse neighborhoods. Historically, events have been hosted every summer at our beautiful outdoor venue California Plaza. In recent years, GP has explored programming initiatives offsite and online to expand outreach into local communities. These art experiences reach a multigenerational, multicultural audience who comes from every socio-economic group and geographic area of Los Angeles County and beyond.

When underserved communities are served by other performing arts presenters, it is typically through outreach activities that are separate from the primary performing arts program or through limited free ticket distribution. Grand Performances believes that underserved communities are served best when integrated into a diverse audience experiencing a rich and varied program. Without the barrier of ticket prices, audiences connect with the art and each other in deeper and more meaningful ways. Grand Performances builds community and promotes cross-cultural understanding by providing the opportunity to see one's own culture validated and the chance to get an informed view of other cultures. Here are some community responses about Grand Performances impact in the community:

"What can I say about Grand Performances at California Plaza other than it's one of the most amazing places in LA to see live music. I truly love it!!! .... I am so thankful to Grand Performances for enriching my life with world class music every summer."
– audience member Sylvia Ochoa

“GP is needed now more than ever. We have attended many shows over the past five years. I decided that THIS year I needed to do more than just attend.....So I became a member! The quality of events that GP produces (and provides for FREE) is unmatched in Los Angeles.”
- member Pamela Smith

“Grand Performances is known in Los Angeles for putting on not only amazing indigenous voices, but also all sorts of global eclectic voices.”
- Zaib Shaikh, Consul General of Canada in Los Angeles

“One of the things that makes Grand Performances unique is the diversity and the inclusion. It speaks to a deeper purpose. The organization exists to bring people together.”
- Jae Deal, Artist

“Thank you Grand Performances! You've always been the trailblazer in LA's cultural scene and making sure communities of color and immigrants are reflected and celebrated through all of our cultures and music. Thank you for being the bold leader all these decades...everyone else is just catching up."
- Tom Nguyen, Enclave LA

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We share the feedback we received with the people we serve, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded

  • What challenges does the organization face when collecting feedback?

    We don’t have the right technology to collect and aggregate feedback efficiently, It is difficult to find the ongoing funding to support feedback collection


Grand Performances

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The people, governance practices, and partners that make the organization tick.


Connect with nonprofit leaders


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Connect with nonprofit leaders


Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Grand Performances

Board of directors
as of 07/14/2023
SOURCE: Self-reported by organization
Board chair

Karla Salazar

SOS Strategies

Term: 2021 - 2021

Dena Harte

City National Bank

Cynthia Harding

L.A. County Department of Human Resources

Michael Boardman

DLA Piper

Jacqueline Chun

The Carl & Roberta Deutsch Foundation

Crystal Crawford

Western Center on Law & Poverty

Johana Flores

Moss Adams LLP

Jessica Kaczmarek

The James Irvine Foundation

Raul Pacheco

Co-founder Ozomatli, Singer, Songwriter, Music Producer

Jennifer Pippard

Laura Glover


Siavash Rahimi


Valarie Dean

Val Dean Events

Karla Salazar


Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 7/14/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Male, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation


We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 07/14/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.