Mental Health, Crisis Intervention


Surviving Suicidal Thoughts

aka Now Matters Now

Seattle, WA


We are dedicated to the development, research, and dissemination of free mental health resources, particularly related to suicide and suicide prevention and driven by consumer experience and scientific best practices.

Ruling Year


Principal Officer

Dr. Ursula Whiteside

Main Address

2331 E Madison St

Seattle, WA 98112 USA


Public Mental Health Resource





Cause Area (NTEE Code)

Other Mental Health, Crisis Intervention N.E.C. (F99)

IRS Filing Requirement

This organization is required to file an IRS Form 990-N.

Social Media

Programs + Results

What we aim to solve

An estimated 10 million American adults seriously consider suicide in a given year - 3 million make suicide plans and 1 million attempt suicide. People who die by suicide are seen in health systems - nearly 50% visited a healthcare provider in the month before their death, mostly for visits to primary care. However, healthcare providers have few resources and little training to support patients at risk for suicide. was developed to support providers, but also as a resource for suicidal people on the internet who are not connected to care.

Our programs

What are the organization's current programs, how do they measure success, and who do the programs serve?

SOURCE: Self-reported by organization

Suicidal Thoughts

Where we work

Charting Impact

Five powerful questions that require reflection about what really matters - results.

SOURCE: Self-reported by organization

What is the organization aiming to accomplish?

What are the organization's key strategies for making this happen?

What are the organization's capabilities for doing this?

How will they know if they are making progress?

What have they accomplished so far and what's next?

We want healthcare systems to utilize our free online and evidence-based resources to support their patients at risk for suicide, as well as those experiencing addiction (e.g., opioid) and mental health challenges.

We write grants to evaluate our website and the resources on the website. We share video-based content on social media and video-hosting platforms. We maintain a list of over 800 email and text followers. We have created a "safety plan" to download and personalize using an accompanying guide - this tool helps users to determine what steps to take to manage and prevent suicidal thoughts, unwanted drug use, and painful emotions.

We are entirely volunteer. As needed, we hire employees for work such as statistical analyses and grant writing support. Our space and resources are donated.

-Visits to website -Length of stay while visiting website -Self-reported improvements in negative emotions while visiting website -Self-reported improvements in suicidal thoughts while visiting website -Social media engagement -Grants applied for -Grants funded -Donations solicited -Number of volunteers -Number of volunteer hours

We've reached nearly 300,000 people through our website, and connected more than 15,000 people to counselors through text messaging support collaboration with the Crisis Text Line. Research shows that visits to our website are associated with significant reductions in suicidal thoughts in as little as 8 minutes on the website, even for those rating their suicidal thoughts as completely overwhelming. Our resource (the website) was developed in collaboration with individuals with lived experience. Our work has been presented at various national and international academic conferences. We've been referenced in the New York Times, Huffington Post, National Public Radio, CBS Sunday Morning News, Men's Health Magazine, and other organizations.

External Reviews



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The people, governance practices, and partners that make the organization tick.

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Board Leadership Practices

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices.

SOURCE: Self-reported by organization


Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?



Has the board conducted a formal, written assessment of the chief executive within the past year?



Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?



Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?



Has the board conducted a formal, written self-assessment of its performance within the past three years?


Organizational Demographics

Who works and leads organizations that serve our diverse communities? This organization has voluntarily shared information to answer this important question and to support sector-wide learning. GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

SOURCE: Self-reported; last updated 01/28/2020


The organization's leader identifies as:

Race & Ethnicity
Gender Identity
Female, Not Transgender (Cisgender)
Sexual Orientation
Decline to state
Disability Status
Person with a disability

Race & Ethnicity

Gender Identity

Sexual Orientation


Equity Strategies

Last updated: 01/28/2020

Policies and practices developed in partnership with Equity in the Center, a project that works to shift mindsets, practices, and systems within the social sector to increase racial equity. Learn more


We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.

Policies and processes

We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
We have community representation at the board level, either on the board itself or through a community advisory board.