The Becky Baker Foundation
The Best Way To Beat Breast Cancer is to Not Get Breast Cancer!
Programs and results
What we aim to solve
In 1940, 1-in-5000 women in the US were diagnosed with breast cancer annually. In 2016, the number is 1-in-7. Breast cancer has become an epidemic and the leading cause of death in US women. Each October, the country turns pink for "Breast Cancer Awareness Month." the NFL uses the pink ribbon on their footballs. Walmart sells pink clothing. Everywhere we turn, the focus is on breast cancer "awareness." Well, guess what? We are already aware! We don't need two hundred million dollars in donations for breast cancer awareness. We need to fund prevention, not awareness. The best way to beat breast cancer is to prevent breast cancer. This is the only purpose for The Becky Baker Foundation. To prevent breast cancer. We give away free mammograms and thermograms to anyone in the US who cannot afford one. Anyone. We strictly follow all the HIPAA laws and only care about getting thousands of women and men screened so they can begin their journey of preventing breast cancer.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Free Mammograms
We provide free mammograms to those who cannot afford the screening.
Wishes4Pets
We help raise funds to fill the wishlists of smaller rescues and shelters in the U.S.
Where we work
External reviews

Photos
Our results
How does this organization measure their results? It's a hard question but an important one.
Number of products distributed
This metric is no longer tracked.Totals By Year
Population(s) Served
Health, Age groups, Family relationships, Work status and occupations, Social and economic status
Related Program
Free Mammograms
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
The product distributed is the free mammogram or thermogram that we offer.
Number of women receiving breast cancer screenings.
This metric is no longer tracked.Totals By Year
Population(s) Served
Women and girls
Related Program
Free Mammograms
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Number of women counseled about mammograms
This metric is no longer tracked.Totals By Year
Population(s) Served
Women and girls
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Average grant amount
This metric is no longer tracked.Totals By Year
Type of Metric
Input - describing resources we use
Direction of Success
Holding steady
Number of adults with a source of ongoing care
This metric is no longer tracked.Totals By Year
Type of Metric
Input - describing resources we use
Direction of Success
Holding steady
Total dollar amount of grants awarded
This metric is no longer tracked.Totals By Year
Population(s) Served
Women and girls
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Holding steady
Number of health outcomes improved
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Reports and documents
Download strategic planLearn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Very simply, we want to save lives by providing one million free mammograms or thermograms in the US every year. Only then, will we see breast cancer prevented on a national level.
Our founder, Rick Baker launched The Becky Baker Foundation in May of 2017 after his wife passed away from Stage IV metastatic breast cancer. One of the last things Becky said to Rick was, “I’m just sorry that no one will ever remember my name.” Rick immediately promised her that ‘no one would ever forget’ her name.
He then deposited $1 million dollars of his own money into an account to pay for 5,000 free mammograms, (or thermograms) to be gifted to the uninsured and underinsured. (Becky never had a screening.)
Since that time, the BBF has given away over 2,000 mammograms and thermograms without taking even one dollar in donations.
In 2020, the FDN begins a new chapter as a 501(C)(3) public charity EIN number 84-2047492, with the goal of providing 5,000 screenings in 2020, and doubling that number every year until we reach one million per year in 2027.
This will effectively change the national breast cancer conversation from “Awareness” to “Prevention,” which is the founder's ultimate goal. Only "prevention" saves lives.
There is no more terrible way to die than to succumb to stage IV metastatic breast cancer. Yet, every year in the US, close to 40,000 women die and close to 300,000 will be diagnosed with some stage of breast cancer.
While genetics does play a role in who gets breast cancer, it is not the biggest role. There are many other factors, such as stress, food and sugar intake.
Our goal is to educate all women on importance of taking control of their bodies and staying committed to prevention, because prevention is always better than treatment.
What are the organization's key strategies for making this happen?
We give away mammograms and thermograms to anyone who cannot afford the screening.
Since 2017, our founder has distributed over 80,000 pink pens throughout the country while on his #Race4Prevention Tour, where he drove his red race car through 37 states and close to 40,000 miles. The majority of the 2,000+ mammograms that have been given away are a direct result of these pens.
In 2020, the Becky Baker Foundation was awarded a 501 (c) (3) non-profit public charity status. All donations are 100% tax deductible. The founder understands that with this exclusive certification, comes accountability as we are now using our donors gifts.
The Becky Baker Foundation is committed to full transparency in every phase of the business. The Founder's salary is $1 per year and with very little overhead, the slogan is: Money in, Screenings out.
The Becky Baker Foundation has retained one of the country's most experienced fundraising consult to develop our financial plan going forward.
Our budget for 2020 is one million dollars, which pays for 5,000 mammograms or thermograms, but we fully expect to exceed that amount before the end of the year.
What are the organization's capabilities for doing this?
Twice a year, the founder embarks on the #Race4Prevention Tour, where he drives his Nissan GTR across country, usually through 25-30 US states and over 25,000 miles to bring awareness to breast cancer prevention. Along the way he distributes thousands of pink pens with the words "Free Mammograms," "Free Thermograms," as well as the fdn website.
The first Tour for Spring 2020 launches the first week of February and will begin in Colorado Springs, CO, head to Winston-Salem, NC and back, passing through at least 15 states. Rick will distribute over 2,000 pens, hundreds of shirts and brochures, all to encourage women to get their mammogram. If they cannot afford to, the Becky Baker Foundation will pay for it.
The majority of the 2,000+ mammograms the fdn has given away have come from these pens.
Additionally, the fdn distributes hundreds of T-shirts which feature images of the pink and black vinyl wrapped GTR and the words, "Stopping Breast Cancer in its Tracks.
In 2020, the fdn has retained social media marketing experts, grant-writing experts, fundraising experts and a nationally-recognized non-profit consultant. All to reach our goal of 5,000 free screenings in 2020, and one million in 20207.
What have they accomplished so far and what's next?
Since the Becky Baker Foundation was founded in May of 2017, it has given away over 2,000 mammograms and thermograms, all using the personal funds of the Founder, Rick Baker.
The Foundation was awarded an official 501 (c) (3) non-profit status in December of last year. Now able to seek 100% tax deductible donations, the founder has reached for the moon as far as the number of screenings he wants to provide annually.
In 2020, that number is 5,000. It doubles every year until it reaches one million in 2027. Yes, you read that correctly! One million mammograms or thermograms to those in the US who are uninsured or underinsured.
It is then, and only then, our founder believes will we truly begin to see this evil disease losing to ground because of a national awareness of breast cancer prevention.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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Who are the people you serve with your mission?
Women who are uninsured or underinsured and cannot afford a mammogram.
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To make fundamental changes to our programs and/or operations, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals
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Which of the following feedback practices does your organization routinely carry out?
We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We ask the people who gave us feedback how well they think we responded
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What challenges does the organization face when collecting feedback?
It is difficult to get the people we serve to respond to requests for feedback, It is difficult to find the ongoing funding to support feedback collection, HIPAA laws are limiting.
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
The Becky Baker Foundation
Board of directorsas of 01/19/2023
Doug Howe
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
No data
Gender identity
Sexual orientation
No data
Disability
No data