Canopy

Healthy Trees, Healthy Communities

Palo Alto, CA   |  www.canopy.org

Mission

Founded in 1996, Canopy plants and cares for trees where people need them the most. Canopy plants and cares for trees where people need them the most. Our mission is to grow urban tree canopy in Midpeninsula communities for the benefit of all. We envision a day when every resident of the Midpeninsula can step outside to walk, play, and thrive under the shade of healthy trees.

Ruling year info

2002

Executive Director

Catherine Martineau

Main address

3921 East Bayshore Rd

Palo Alto, CA 94303 USA

Show more contact info

Formerly known as

CANOPY TREES FOR PALO ALTO

EIN

01-0565752

NTEE code info

Environmental Quality, Protection, and Beautification N.E.C. (C99)

Forest Conservation (C36)

Educational Services and Schools - Other (B90)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

The health and well-being of Midpeninsula residents and ecosystems are at risk due to the lack of trees in some communities and the loss of trees in others.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Trees

Canopy's team of community volunteers, planting leaders, Teen Urban Foresters, and staff work to plant and care for trees at schools, parks, and neighborhoods across the Midpeninsula.

Population(s) Served
Adults
Adolescents
Preteens

Canopy's educational programs work with K-12 students, families, and communities both in the classroom and out. The programs are designed to inspire action for healthier schools and communities.

K-12 Class Lessons: Canopy provides hands-on, science-based education lessons tailored to the K-12th grade audience, using nearby nature to spark kids' interest and curiosity about trees and the environment.

Teen Urban Foresters (TUFs): Canopy hires high school students from East Palo Alto to work part-time and participate in every facet of Canopy’s tree planting and tree care programs—planting, pruning, and caring for trees; leading volunteer groups; assisting with events; and more. Beyond learning marketable skills and gaining job experience, the TUFs work together to improve their neighborhoods in tangible ways.

Tree Walks: A certified arborist leads a 2-hour Tree Walk of some of the most interesting trees specimens in Palo Alto neighborhoods. Tree Walks often provide a first-time opportunity to observe, appreciate, and learn about community trees and their role in creating healthy, vibrant communities.

Community Forestry School: This 8-week course equips participants with the knowledge, skills, and hands-on training they need to take action in their community right away. In-depth class topics include: site assessment, tree species selection Canopy's tree planting method, pruning, and advocacy.

Population(s) Served
Children and youth
Adults

Where we work

Awards

Home Depot Foundation Neighborwoods Award 2007

Home Depot Foundation

Tall Tree Award--Outstanding Nonprofit 2008

Palo Alto Chamber of Commerce

Community Partnership Award 2012

Stanford University

Bay Area Green Business Certification 2014

Bay Area Green Business Program

Youth Engagement Award: Uriel Hernandez 2017

Bay Nature magazine

Top-Rated Nonprofit 2020

Great Nonprofits

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of trees planted.

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Trees

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Number of trees planted at schools, parks, and neighborhoods

Number of trees cared for.

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Trees

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Number of young trees cared for including watering, mulching, pruning, and staking.

Number of kids taught.

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth

Related Program

Education

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Number of kids taught environmental, nature-based lessons at local school districts.

Number of volunteers

This metric is no longer tracked.
Totals By Year
Related Program

Trees

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Number of volunteers engaged across a number of programs. These include Tree Plantings, Tree Care, and Tree Care Work Days.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Canopy envisions a day when every resident of the Midpeninsula can step outside to walk, play, and thrive under the shade of healthy trees.

To accomplish this Canopy's long term goals include:

1) Help the City of Palo Alto attain the canopy coverage goals described in the Palo Alto Urban Forest Plan.
2) Play an active role in planting street trees and trees at schools and parks in East Palo Alto.
3) Increase the impact of our programs by expanding into adjacent communities.
4) Encourage residents to plant trees in their yards to increase canopy cover.
5) Maintain the active youth environmental education program.

Canopy plans to integrate the following four independent strategies:
- Engage residents in tree planting, tree care, and advocacy.
- Educate communities about the critical importance of urban trees and how to increase and sustain tree canopy cover.
- Steward trees and relationships with community members to sustain and expand local urban forests.
- Advocate to increase tree canopy and environmental equity by building/leading local community coalitions and alliances.

Canopy has the track-record, credibility, partnerships and capabilities to share its tree planting and education programs with local communities that lack urban tree canopies and environmental-science education.
Executive Director: Establishes relationships with key partners including school board members, district superintendents and principals, and community partners.
Program Director: Develops planting plans for schools, coordinates plans with administrative and facilities personnel, schedules plantings, implements the educational modules, and manages all planting activities.
Program Coordinator: Helps coordinate planting activities, manages the Canopy Youth Staff, and manages the tree care program that follows planting, including workdays.
Canopy Youth Staff: Help with all planting and tree care activities including leading volunteer groups.
ISA certified arborists: Provide additional support for the selection of optimal tree species

With the help of all of our partners and supporters, here's what we accomplished in 2019:
- Hosted 19 community tree planting events across 4 Midpeninsula cities.
- Planted 424 trees in Midpeninsula schools, parks, and neighborhoods to increase canopy cover.
- Tended and surveyed 2,957 young trees to ensure they establish and thrive.
- Collaborated with partners like San Francisco Estuary Institute and Grassroots Ecology to create greener urban spaces that increase biodiversity, benefit wildlife, people, and our regional ecosystems.
- 2,234 students explored trees through hands-on lessons
- 39 paid Teen Urban Forester internship positions for high school students
- 1,750 volunteers donated 6,000 hours valued at close to $176,000

Financials

Canopy
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Operations

The people, governance practices, and partners that make the organization tick.

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lock

Connect with nonprofit leaders

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Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Canopy

Board of directors
as of 3/31/2021
SOURCE: Self-reported by organization
Board co-chair

Kammy Lo

Marketing Consultant


Board co-chair

Laura Martinez

Castilleja School

Marilyn Keller

Retired

Shelley Ratay

Stanford University

Dave Armstrong

Sakata America Holding Company, Inc.

Mary Dateo

Community Volunteer

Kirsten Mouradian

Stanford Children's Hospital

Holly Pearson

Maria Chai

Google

Rachel Knowles

Stanford Graduate School of Education

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 03/31/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 10/07/2020

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.