Programs and results
What we aim to solve
The health and well-being of Midpeninsula residents and ecosystems are at risk due to the lack of trees in some communities and the loss of trees in others.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Trees
Canopy's team of community volunteers, planting leaders, Teen Urban Foresters, and staff work to plant and care for trees at schools, parks, and neighborhoods across the Midpeninsula.
Education
Canopy's educational programs work with K-12 students, families, and communities both in the classroom and out. The programs are designed to inspire action for healthier schools and communities.
K-12 Class Lessons: Canopy provides hands-on, science-based education lessons tailored to the K-12th grade audience, using nearby nature to spark kids' interest and curiosity about trees and the environment.
Teen Urban Foresters (TUFs): Canopy hires high school students from East Palo Alto to work part-time and participate in every facet of Canopy’s tree planting and tree care programs—planting, pruning, and caring for trees; leading volunteer groups; assisting with events; and more. Beyond learning marketable skills and gaining job experience, the TUFs work together to improve their neighborhoods in tangible ways.
Tree Walks: A certified arborist leads a 2-hour Tree Walk of some of the most interesting trees specimens in Palo Alto neighborhoods. Tree Walks often provide a first-time opportunity to observe, appreciate, and learn about community trees and their role in creating healthy, vibrant communities.
Community Forestry School: This 8-week course equips participants with the knowledge, skills, and hands-on training they need to take action in their community right away. In-depth class topics include: site assessment, tree species selection Canopy's tree planting method, pruning, and advocacy.
Advocacy
Growing the local urban forest involves more than tree planting and regular tree care. Advocacy is an important component of Canopy’s efforts to preserve and plant urban trees. Through advocacy at various jurisdiction levels, Canopy steps up to help partners adopt tree-friendly policies and practices, and ensure adequate funding for tree programs.
Canopy provides advice and expertise to staff and elected officials of counties, cities, and school districts. Our advocacy efforts aim to strengthen ordinances and plans that affect trees. Canopy emphasizes the importance of protecting existing trees and selecting climate-appropriate, site-appropriate new trees.
Where we work
Awards
Home Depot Foundation Neighborwoods Award 2007
Home Depot Foundation
Tall Tree Award--Outstanding Nonprofit 2008
Palo Alto Chamber of Commerce
Community Partnership Award 2012
Stanford University
Bay Area Green Business Certification 2014
Bay Area Green Business Program
Youth Engagement Award: Uriel Hernandez 2017
Bay Nature magazine
Top-Rated Nonprofit 2020
Great Nonprofits
External reviews

Photos
Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Number of trees planted.
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults
Related Program
Trees
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Number of trees planted at schools, parks, and neighborhoods
Number of trees cared for.
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults
Related Program
Trees
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Number of young trees cared for including watering, mulching, pruning, and staking.
Number of kids taught.
This metric is no longer tracked.Totals By Year
Population(s) Served
Children and youth
Related Program
Education
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Number of kids taught environmental, nature-based lessons at local school districts.
Number of volunteers
This metric is no longer tracked.Totals By Year
Related Program
Trees
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Number of volunteers engaged across a number of programs. These include Tree Plantings, Tree Care, and Tree Care Work Days.
Goals & Strategy
Reports and documents
Download strategic planLearn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Canopy envisions a day when every resident of the Midpeninsula can step outside to walk, play, and thrive under the shade of healthy trees.
To accomplish this Canopy's long term goals include:
1) Play an active role in advocating for and planting climate-appropriate, site-appropriate trees in East Palo Alto, Belle Haven, North Fair Oaks, and Mountain View.
2) Increase the impact of our programs and expand our work in our designated service areas.
3) Collaborate with service area partners to attain the canopy coverage goals described in their Urban Forest Plans and other urban forestry documentation.
4) Encourage and facilitate residents to plant trees in their communities to increase the urban forest canopy.
5) Maintain the active youth environmental education program to grow and inspire the next generation of environmental stewards and advocates.
What are the organization's key strategies for making this happen?
Canopy integrates the following four independent strategies:
- Engage residents in tree planting, tree care, and advocacy.
- Educate communities about the critical importance of urban trees and how to increase and sustain tree canopy cover.
- Steward trees and relationships with community members to sustain and expand local urban forests.
- Advocate to increase tree canopy and environmental equity by building/leading local community coalitions and alliances.
What are the organization's capabilities for doing this?
Canopy has the track-record, credibility, partnerships and capabilities to share its tree planting and education programs with local communities that lack urban tree canopies and environmental-science education.
Executive Director: Establishes relationships with key partners including school board members, district superintendents and principals, and community partners.
Senior Program Director: Develops planting plans for schools, coordinates plans with administrative and facilities personnel, and incorporates educational and advocacy goals into all planting activities.
Program Coordinators: Helps coordinate planting activities, manages the Canopy Youth Staff, and manages the tree care program that follows planting, including workdays.
Advocacy Associate: This new position will focus efforts on advocacy goals and build relationships with partners and stakeholders.
Canopy Youth Staff: Help with all planting and tree care activities including leading volunteer groups.
ISA certified arborists: Provide additional support for the selection of optimal tree species
What have they accomplished so far and what's next?
With the help of all of our partners and supporters, here's what we accomplished in 2022:
- Hosted 19 community tree planting events across 4 Midpeninsula cities.
- Planted 424 trees in Midpeninsula schools, parks, and neighborhoods to increase canopy cover.
- Tended and surveyed 2,957 young trees to ensure they establish and thrive.
- Collaborated with partners like San Francisco Estuary Institute and Grassroots Ecology to create greener urban spaces that increase biodiversity, benefit wildlife, people, and our regional ecosystems.
- 2,234 students explored trees through hands-on lessons
- 39 paid Teen Urban Forester internship positions for high school students
- 1,750 volunteers donated 6,000 hours valued at close to $176,000
Financials
Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more
about GuideStar Pro.
Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Canopy
Board of directorsas of 03/21/2023
Laura Martinez
Castilleja School
Holly Pearson
Environmental consultant and community volunteer
Marilyn Keller
Retired
Shelley Ratay
Stanford University
Dave Armstrong
Sakata America Holding Company, Inc.
Mary Dateo
Community Volunteer
Kirsten Mouradian
Stanford Children's Hospital
Maria Chai
Jonathan Herbach
Uriel Hernandez
City of Palo Alto
Sally O'Neil
Community Volunteer
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
-
Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
No data
Disability
No data
Equity strategies
Last updated: 10/07/2020GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We review compensation data across the organization (and by staff levels) to identify disparities by race.
- We ask team members to identify racial disparities in their programs and / or portfolios.
- We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
- We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.