PLATINUM2024

Faunalytics

Informed Action. Greater Reaction.

San Diego, CA   |  https://faunalytics.org

Mission

Faunalytics empowers animal advocates with access to the research, analysis, strategies, and messages that maximize their effectiveness to reduce animal suffering.

Ruling year info

2003

Executive Director

Brooke Haggerty

Main address

PO Box 152703

San Diego, CA 92195 USA

Show more contact info

EIN

01-0686889

NTEE code info

Research Institutes and/or Public Policy Analysis (D05)

Animal Protection and Welfare (includes Humane Societies and SPCAs) (D20)

Alliance/Advocacy Organizations (D01)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Animal protection is one of the most important issues in the world in terms of the scale of suffering. Each year, over 71 billion farmed animals are slaughtered, over 115 million animals are used in research experiments, and over 1.5 million animals are euthanized in shelters. While animal advocates are working to improve the lives of animals around the world, many lack the information and insight they need to be as effective as possible. Without access to reliable and actionable data to guide their programs and priorities, these advocates won't achieve their potential. Faunalytics helps by creating original research, sharing external research, and directly helping other animal charities increase their impact.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Research Program

Faunalytics carries out a variety of original research projects on important animal advocacy topics. All of our research is freely available to animal advocates through our extensive website.

Population(s) Served
Activists
Academics

The Faunalytics online research library collects and summarizes studies and data about animals and effective animal advocacy. The website houses a comprehensive database of over 4,200 articles on animal-related research from Faunalytics and third parties.

Population(s) Served
Activists
Academics

Faunalytics works with a number of organizational partners and serves as a resource for research advice, informational requests, and small consultations for animal advocates.

Population(s) Served
Activists
Academics

Where we work

Awards

Standout Charity 2017

Animal Charity Evaluators

Standout Charity 2019

Animal Charity Evaluators

Top Charity 2021

Animal Charity Evaluators

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of research studies conducted

This metric is no longer tracked.
Totals By Year
Population(s) Served

Academics, Activists

Related Program

Research Program

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Metric includes the number of original studies, analysis projects, partner projects, and client research studies conducted by Faunalytics.

Number of groups/individuals benefiting from tools/resources/education materials provided

This metric is no longer tracked.
Totals By Year
Population(s) Served

Academics, Activists

Related Program

Research Library

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Metric includes all people who receive the Faunalytics email alerts or visit our website.

Number of reports written/published

This metric is no longer tracked.
Totals By Year
Population(s) Served

Academics, Activists

Related Program

Research Library

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Number of articles and reports produced and published to our library, including mostly secondary research as well as a few primary studies.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Faunalytics' mission is to empower animal advocates with access to the research, analysis, strategies, and messages that maximize their effectiveness to reduce animal suffering.

Goals:
• Provide animal advocates with relevant, useful, and affordable research
• Centralize, organize, and analyze essential research data for animal protection
• Identify and promote the use of effective animal advocacy strategies and tactics

Faunalytics conducts essential research, maintains an online research library, and directly supports advocates and organizations in their work to save lives. The range of data offered helps the animal protection movement understand how people think about and respond to advocacy, providing advocates with the best strategies to inspire change for animals. We accomplish our mission through three primary strategies/programs:

Original Studies
• Conduct 6-7 original research studies per year
• Complete 2-3 analysis-only projects per year

Advocate Resources
• Maintain the world's largest free animal advocacy research library at faunalytics.org
• Deliver content through visually engaging resources, videos, email alerts, and social media

Research Support
• Provide pro bono advice/consulting to groups and advocates
• Conduct partner projects with animal protection organizations

Faunalytics is a group of people who care deeply about animals and have the skills to help animal advocates carry out their important work. Our board and staff are experienced research and communications professionals. Following are the backgrounds of the key personnel involved:

Che Green, Founder
Che Green is a former analyst, investment banker, and research manager with significant experience developing and implementing research projects of all kinds. In addition to his for-profit experience, Che has worked and volunteered for animal advocacy groups at both the local grassroots and national levels. As Faunalytics executive director and lead researcher, he brings a unique and informed perspective to the problems facing animal advocates. Che has a BA in business administration, with a concentration in finance. He founded Faunalytics (as the Humane Research Council) in 2000 to empower animal advocates through research.

Brooke Haggerty, Executive Director
Brooke Haggerty has over a decade of experience in the nonprofit sector and has dedicated her career to animal protection. She stepped into the leadership role with Faunalytics in January 2020 after serving as our operations manager for over a year. Her previous experience includes working on the statewide legislative campaign Prevent Cruelty CA/Yes on Proposition 12, serving as the programs manager then executive director for the Foundation for Animal Care and Education (FACE), and working as a humane educator for the Animal Protection and Rescue League. Brooke is a former board member and programming chair for the Young Nonprofit Professionals Network of San Diego. She has an M.A. in Human Behavior, a B.A. in English, and certifications in Marketing and Nonprofit Management.

Jo Anderson, Research Director
Jo Anderson is a social psychologist with a decade of research experience. She has designed and conducted social scientific studies of all types, from lab-based experiments to large-scale representative surveys to focus groups and interviews. Jo has long-standing interests in animal advocacy, environmentalism, and the use of empirical evidence for social change. Jo has a BSc in psychology from the University of Toronto, a PhD in social psychology from the University of Waterloo, and completed a two-year postdoctoral fellowship at Cornell University in judgment and decision-making.

Caryn Ginsberg, Board President
Caryn Ginsberg is co-founder of the consulting firm Priority Ventures Group. She has more than two decades of experience helping nonprofits and businesses set strategy to accomplish their goals. She also serves on the advisory boards for FARM, Jewish Vegetarians of North America and the Institute for Humane Education. Caryn has taught marketing in the MBA program at Johns Hopkins University and for Humane Society University, She has an A.B. from Dartmouth College and an MBA from the Stanford Graduate School of Business.

Faunalytics has been active in animal advocacy since the year 2000. During that time, we have made a tremendous amount of progress toward our goal of empowering animal advocates with the knowledge they need to be as effective as possible. The organization has helped change the culture of animal protection work to focus more on impact and effectiveness, which has had a substantial (but largely intangible) impact on the entire field.

Here's a partial list of our accomplishments through 2022:
-Identified more than 4,600 research studies, summarized their implications for advocates, and shared them in the Faunalytics research library, the world's biggest resource for animal-related social science research.
-Launched seven "Faunalytics Fundamentals," a series with an in-depth and highly visual infographics on key animal advocacy topics.
-Worked directly with dozens animal advocacy groups on various research projects to measure the results of their efforts and find innovative ways to increase their impact for animals.

We've also completed over two dozen original studies and projects, including:
--Examples of Successful Anti-Subsidy Lobbies
--Local Laws as a Strategic Stepping Stone for Legislative Efforts
--Relative Effectiveness of Different Approaches to Advocacy
--Going Vegan Or Vegetarian: Many Paths To One Goal
--Going Vegan Or Vegetarian: Motivations & Influences
--Growing A Community: How To Support Farmed Animal Protection In China
--What Does 15 Years Of Wildlife Trade Data Tell Us?
--Twitter Trends: #CageFree, #Vegan, #AnimalRights, and More!
--The twelfth and final year of the Faunalytics' longitudinal Animal Tracker
--Reduce vs Go Veg Messaging
--COVID-19 and Animals Poll
--Animal Product Impact Formats
--The State of Animal Advocacy in North America
--Reducing Fish & Chicken Suffering: Harmful Beliefs
--Donating to One Versus Millions
--Impact of Corporate Commitments on Consumer Attitudes
--Who are the Vegetarians?
--Characteristics Of People Who Donate To Animal Causes
--Labeling Plant-Based Meat Alternatives to Appeal to Meat Consumers
--Pork or Pig? Beef or Cow? Using Standard Euphemisms vs. Explicit Language
--Attitudes toward Farmed Animals in BRIC Countries
--Naturalness Concerns And Clean Meat Acceptance
--How Does Video Outreach Impact Pork Consumption?
--Study of Current and Former Vegetarians and Vegans

Upcoming Studies:
--Testing Approaches to Reducing Chicken and Fish Suffering​
--Reduction Targets by Demographic
--State-by-State Reactions to Potential Legislative Changes
--Estimating Social Spread of Advocacy
--Chicken and Fish Substitution Meta-Analysis
--Factors Affecting The Cost Of Production Of Various Animal Products
--Benchmarking Salaries In The Farmed Animal Protection Movement
--Identifying Collaborative Opportunities With Climate Change And Environmental Organizations
--Reducing Harm Or Encouraging Exploitation: The Impact Of Humanewashing On Consumer Behavior

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback

Financials

Faunalytics
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Faunalytics

Board of directors
as of 01/31/2024
SOURCE: Self-reported by organization
Board chair

Caryn Ginsberg

Priority Ventures Group

Sharie Lesniak

Valet Living

Che Green

Cultivate Insights

Caryn Ginsberg

Priority Ventures Group

Steve Schuster

Rainier Communications

Sarah Hanneken

Good Food Institute

Lucas Alvarenga

Mercy for Animals

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 10/25/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Decline to state
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 01/28/2022

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.