LAND FOR GOOD INC

Land For Good's mission is to ensure the future of farming in New England by putting more farmers more securely on more land. We envision a vibrant landscape of working farms managed by thriving farmers. Entire communities will benefit from increased farming opportunity, healthy lands, and a more secure food supply. We believe that any strategy to improve land access and tenure security for beginning and established farmers must make land:

Available (in sufficient quantity, suitable locations, accessible, and findable);
Affordable (whether for purchase or rent);
Appropriate (for farming and related uses; providing security, housing, infrastructure); and,
Equitable (clear rights and responsibilities, equity for all parties).

Collaboration is Key – LFG works in collaboration with many other organizations and sector leaders to achieve
impact. We must continue to grow our partnerships and broaden our affiliations to support farming opportunity
and keep farmers on land in New England. In addition to public and non-governmental organization (NGO)
sectors, prospective private sector partners within and outside the agricultural sector include those with expertise
in law, real estate, finance, business development, and other non-farming professions. We will continue
supporting the work of peers, and serve as conveners in mission-aligned areas of collective interest. This will
amplify and deepen our work and impact by strengthening the field, fostering cooperation, and increasing the
funding available.

We Strive to be a Learning Organization Committed to Improvement and Results – As with any change
implementation, we need to evaluate the results of our work to know if we are meeting our goals, and to improve.
Using qualitative, quantitative and formative evaluation, we will gather internal and external data to continuously
improve our practices in all areas of our work. Evaluation must include the “difficult things to measure,” such as
longer term impacts on farmers, farms, and farmland, and on wider systems of partnerships, policies, programs
and public attitudes. This will require dedicated resources

Branding and Marketing are Critical to Wider Influence and Impact – We are excited to see issues of
farmland access, secure land tenure and farm succession and transfer receiving increased attention in local,
regional and national media. We have a strong footprint in professional sectors related to farm viability, and
farmland access and conservation. Our brand and issues should be more widely known among sectors of the
public that could help advance our mission, including among farmers, farmland owners, philanthropists, and
businesses and individuals who share our values. To increase our influence and impact, we must undertake a
rebranding effort and increase our marketing, especially using methods with high accessibility, reach and returns.

We Must Make a Clear, Urgent Case for Support – LFG works on multiple levels (individual, community,
statewide, regional) across six states with and for the benefit of four primary audiences. The impact of work with
farmers and the land access system takes time and, like the crops in the fields, comes to fruition in its own time.
We have been analyzing problems, testing solutions, and building the capacity of others. To increase our impact,
we need to attract more support in all forms: financial, public awareness, advocacy interest, referrals. This
necessitates having a concise, relatable Case for Support that highlights the urgency of the needs we are trying to
meet, the methods we employ, and the results we intend to achieve. We are a complex organization whose
potential for impact needs to be relevant and accessible to more people.

Land for Good has established a decade-plus regional and national reputation for excellence, collaboration, method innovation and advocacy. This, plus our ongoing programs and strong, dedicated staff, and leadership team. We are national leaders and with our comprehensive approach and innovative thinking, we are committed to continuing our leadership and cutting-edge exploration of these priority issues.

This year Land For Good has helped 347 Farmers, Landowners, or communities with Land Access, or tenure issues through our advising services.

Going forward we are:

- Making improvements to, and marketing of New England Farmland Finder, in cooperation with the New England Farm Link Collaborative. We’ll focus on tweaks, as well as new bells and whistles based on user feedback. The collaborative will do joint outreach to increase postings, produce new resources if the need is identified, and host trainings for real estate professionals.

- Continue our collaborative educational events such as workshops on land access, leasing basics, and landowner-seeker mixers. We’ll hold them with other groups, in conference venues and as stand-alone sessions. We will also strengthen and standardize our workshop curricula.

- Developing a framework and set of tools around succession mentoring and management transfer; a focus on the “soft issues,” recruiting and grooming a successor, and related.

- Continue to provide and strengthen our one on one advising services.