THE NON-GMO PROJECT
Programs and results
What we aim to solve
The Non-GMO Project is committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. The Non-GMO Project works in several different capacities to ensure the availability of non-GMO products and to help support informed choice. We offer North America’s most trusted third party verification and labeling for non-GMO food and products. We also educate consumers and the food industry to help build awareness about GMOs and their impact on our health and food systems.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Product Verification Program
The Non-GMO Project is a mission-driven nonprofit organization offering a third-party non-GMO verification program to the standard consumers expect. We are the pioneer and established market leader for GMO avoidance. We have set the industry standard for non-GMO verification since the Butterfly first appeared on store shelves in 2010.
Where we work
External reviews

Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
The Non-GMO Project is committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. The Non-GMO Project works in several different capacities to ensure the availability of non-GMO products and to help support informed choice. We offer North America’s most trusted third party verification and labeling for non-GMO food and products. We also educate consumers and the food industry to help build awareness about GMOs and their impact on our health and food systems.
What are the organization's key strategies for making this happen?
Product Verification Program: The Non-GMO Project offers North America's only third party verification for non-GMO food and products. The Non-GMO Project seal is the most widely recognized and trusted non-GMO label in the market.
Outreach and Education: The organization helps educate the 3,000 brands we work with, so they can inform retailers and shoppers about the importance of preserving and building a non-GMO food supply. We engage the public by creating educational videos, podcasts, and newsletters that are shared via social media (1.2 million Facebook followers), online channels (over 4 million website visits per year), and our Non-GMO Project App (220,000 downloads). The Non-GMO Project also actively supports events across Canada and the United States with educational pocket guides.
Non-GMO Month: Non-GMO Month is an annual campaign in October that brings together retailers, manufacturers and shoppers to celebrate consumers' right to know what is in the food they eat. With more than 14,000 retailers participating, this event reaches shoppers all across the United States and Canada.
What are the organization's capabilities for doing this?
The organization's Product Verification Program and is governed by "The Non-GMO Project Standard", a consensus-based document crafted with the insight from dozens of industry experts, reflecting a dynamic range of perspectives. Because of this collaboration with engaged stakeholder groups, Non-GMO Project Verified is a meaningful and achievable way for suppliers, brands and retailers to show their commitment to providing consumers transparent choice in the marketplace.
What have they accomplished so far and what's next?
Since 2010, the number of Non-GMO Project Verified products has grown from less than 500 products to over 56,000, representing over $26 billion in sales. In the past year alone, the number of Participating Retailers increased from 3,059 to 14,210 stores across North America.
Consumer awareness of GMOs is at an all time high, with the Non-GMO Project seal offering the most trusted and rigorous standard for GMO avoidance to the consumer.
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
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- Compare nonprofit financials to similar organizations
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
THE NON-GMO PROJECT
Board of directorsas of 4/13/2022
Maureen Kirkpatrick
Big Carrot Natural Food Market
Term: 2012 - 2022
Alan Lewis
Natural Grocers
John Foraker
Once Upon a Farm
Vimal Ramjee
Chattanooga Heart Institute
Nicole Atchison
PURIS
Errol Schweizer
Alisa Gravitz
Green America
Kia Ruiz
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.
Leadership
The organization's leader identifies as:
Race & ethnicity
No data
Gender identity
No data
No data
Sexual orientation
No data
Disability
No data