PLATINUM2024

BMW Car Club of America Foundation

Saving Lives, Saving History

aka BMW CCA Foundation   |   Greer, SC   |  http://www.bmwccafoundation.org

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Mission

The BMW Car Club of America Foundation is a nonprofit, working in partnership with our donors, corporate partners and members of the BMW CCA. We are not a subsidiary of BMW AG or BMW North America. Street Survival Formed in 2002 by the BMW Car Club of America Foundation, the Tire Rack Street Survival teen driving safety program is currently operated in partnership with the The Tire Rack, Michelin, the BMW CCA, the Porsche Club of America, and The Sports Car Club of America. Every year, thousands of young drivers are seriously or fatally injured in motor vehicle crashes. It is the leading cause death for young Americans. Museum, Archive & Preservation The BMW CCA Foundation operates the world's second-largest BMW museum & archive in Greer, South Carolina.

Notes from the nonprofit

Real world. Hands on. When your teen driver attends a Street Survival school, we teach them to control your car in unpredictable situations based on its handling limits. They master the application of driving physics using their car. They learn how to make good driving decisions and react more quickly. They become more aware and learn how to begin anticipating the actions of other drivers.

Ruling year info

2003

Principal Officer

Mr. Bruce Smith

Main address

190 Manatee Court

Greer, SC 29651 USA

Show more contact info

EIN

03-0437428

NTEE code info

Museum & Museum Activities (A50)

Automotive Safety (M42)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Tire Rack STREET SURVIVAL

The BMW CCA Foundation has poured its heart and soul into creating the Street Survival program to help save lives by training teens with high level car control. This teen driver education ultimately provides knowledge, experience, and self confidence to young inexperienced drivers. This prepares them for dangerous occurrences to make the roads safer for every one on the road, including you!

Car accidents are the leading killer of teens ages 16 to 19 in America today. Even though today's cars are designed with safety in mind, the epidemic of distracted driving, especially texting while driving, shows that technology is not a complete solution.

Today, more than ever, teens must be taught how to drive. Hands-on. Not just in a video game, but in the real world. Yet across the country, high schools are cutting back on driver education. The BMW CCA Foundation created the Tire Rack Street Survival program as a solution to these real dangers to the children who will become our future.


Population(s) Served
Families
Parents
Young adults
Children and youth

The Ultimate Driving Museum produces a different themed exhibit each year. Many of the items displayed are sourced from the Foundation Archives which is now the second largest BMW archives in the world! Our current building is bursting at the seams with remarkable memorabiliasome 80,000 individual items. We boast the finest archive of technical manuals in the country. Back issues of key car magazines, original advertising, marketing posters and brochures that go back to the 1930s. Signed racing car prints, custom artwork, model cars, driver uniformsthe list is endless, and getting bigger every day.

While we are sorting and organizing these priceless materials as best we can, they are overwhelming our limited office and warehouse space. Irreplaceable paper-based archives require humidity-controlled storage if they are to be preserved and organized in a way that can be accessed and enjoyed in person, and online by anyone with an interest in BMW and their heritage.

Population(s) Served
Adults
Children and youth
Adults
Children and youth
Families
Parents

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of teenage drivers trained annually through Street Survival

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adolescents

Related Program

Tire Rack STREET SURVIVAL

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Number of teenage drivers receiving a full day of high-level car control training in the Street Survival program. Each teenage driver worked one-on-one with a highly experienced instructor.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Street Survival
Our goal is to bring Street Survival car control training to 20,000 young drivers each year. Currently, we provide training to about 3,000 teenage drivers each year, in 110+ different clinics from coast to coast. Street Survival is an intensive, day-long clinic with each teenager trained one-on-one by a highly-skilled instructor. Teenagers drive their own car in the exercises, and learn how to control it in emergency situations.

Museum, Archive & Preservation
Our goal is to expand the Museum & Archive for the benefit of the 70,000+ members of the BMW Car Club of America, and ensure that the 45,000 rare and one-of-a-kind items in our care are properly preserved and displayed. The Museum belongs to the members of the BMW Car Club of America, although it is open to all visitors.

The Museum & Archive celebrates the 100 year history of the BMW brand, along with the nearly 50 year history of the BMW Car Club of America and its members.

STREET SURVIVAL
There are two concurrent strategies for Street Survival.

1) Current Operation
The program currently reaches about 3,000 young drivers each year, in 110+ clinics facilitated from coast to coast. We are constantly striving to find areas for improvement in program delivery, impact and capacity. Our Program Staff and lead volunteers lead this work.

2) Expansion
An expansion of Street Survival capacity to 20,000 young drivers each year will require new models of program delivery, curriculum, technology and transportation / logistics. We have a Task Force of Program Staff and lead volunteers working to chart out this brave new world, with action steps, milestones and resource needs. We're excited about it.

MUSEUM & ARCHIVE
We employ a highly experienced Curator, with BMW running in his blood. Nationwide outreach for historical memorabilia and automobiles is ongoing.

Our facility is directly next door to the BMW Performance Center in Greer, South Carolina...and across the street from the the largest BMW assembly plant in the world.
Our seven acre campus is becoming a popular stop for all automotive and BMW enthusiasts.

The BMW Car Club of America Foundation is supported and governed by some of North America's most influential automotive enthusiasts and philanthropists.

We are grateful for the long-standing support of several major corporate partners, including The Tire Rack, Michelin, BMW North America and Enterprise Rental Car.

Our leadership and program staff are highly experienced, passionate about the Foundation's goals, and well-stocked with the tools they need to help the organization reach those goals.

STREET SURVIVAL
We have accomplished steady and sustained growth of the program in its current form. In 2016, we trained just under 3,000 teenage drivers in 110 different clinics from coast to coast.

We have yet to accomplish our stretch growth to 20,000 teenagers per year, but that project is only just beginning. New methods for program delivery are currently being designed.

MUSEUM & ARCHIVE
We have accomplished the task of finding a permanent home, and Member Campus for the 70,000+ members of the BMW Car Club of America. We currently own a 15,000 square foot building, which contains our home office and the 45,000 BMW-specific items that comprise the Museum.

We are now working on the funding and design of a full seven acre member experience, including an expanded Museum & Archive, and space for clinics, festivals and car shows, all for the benefit of BMW Car Club members.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We aim to collect feedback from as many people we serve as possible

  • What challenges does the organization face when collecting feedback?

Financials

BMW Car Club of America Foundation
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

BMW Car Club of America Foundation

Board of directors
as of 04/17/2024
SOURCE: Self-reported by organization
Board chair

Mr Bruce Smith

Retired, serves on several boards

Term: 2024 - 2027

Leo Newland

Louis Goldsman

John Eveland

Lance White

Scott Hughes

Bruce Smith

Scott Blazey

Bruce Hazard

Peter Gleeson

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Not applicable
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable