True Colors Theatre Company

aka Kenny Leon's True Colors Theatre Company   |   Atlanta, GA   |  www.truecolorstheatre.org

Mission

Trhe Colors' mission is to celebrate the rich tradition of Black storytelling while giving voice to bold artists of all cultures. We thrive at the intersection of artistic excellence and civic engagement.

Ruling year info

2002

Managing Director

Ms. Chandra Stephens-Albright

Artistic Director

Jamil Jamil

Main address

887 W. Marietta St NW Suite J-102

Atlanta, GA 30318 USA

Show more contact info

Formerly known as

True Colors Theatre Company

Kenny Leon's True Colors Theatre Company

EIN

03-0456341

NTEE code info

Theater (A65)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2020, 2019 and 2018.
Register now

Communication

Programs and results

What we aim to solve

This profile needs more info.

If it is your nonprofit, add a problem overview.

Login and update

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Sankofa Seasons 2021 - 2024

True Colors will celebrate its 20th anniversary in the midst of a triptych of seasons called "The Sankofa Seasons". Named for the Adinkra symbol that signifies "a step forward begins with a look back", the three seasons acknowledge True Colors' storied past while building toward a bright future. Season 19, "Go Back and Get It", explores themes of voting rights, housing disparities and gender bias with the overlay of music to set the tone for where we have been. Season 20, "Reclaiming Ours", offers new looks at classic from our past, and brings beloved friends back to our stage. The final season of the series - "Looking Forward" - is a full season of world premiers developed during the prior two seasons as part of True Colors new play development program, which launched in the 20-21 season.

Population(s) Served
Adults

In July 2021, Kenny Leon’s True Colors Theatre Company announced the Next Narrative Monologue Competition, a new, national program for high school students that will feature new work from 50+ contemporary Black playwrights. The competition will launch in the Fall of 2021, with potential partner organizations in a number of cities around the country. After 14 years of incredible success in producing the August Wilson Monologue Competition National Finals, True Colors has shifted focus to create direct engagement with playwrights whose work is focused on specific themes of the 21st century. A number of well-known Black playwrights, including Robert O’Hara, Candrice Jones, Josh Wilder and James Tyler, have agreed to provide monologues for the competition.

Population(s) Served
Students
Artists and performers

High school students from Metro Atlanta and around the state of Georgia perform a monologue of their choosing from the Next Narrative compendium. The experience enriches students through immersion in the words and context on specific themes relevant in the 21st Century. This is the founding program for the Next Narrative Monologue Competition,

Population(s) Served
Students

Where we work

Affiliations & memberships

Theatre Communications Group (TCG) 2022

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Net promoter score

This metric is no longer tracked.
Totals By Year
Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

Based on post-show patron surveys

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Leading with Artistic Excellence - ensure the future of Black storytelling by commissioning and developing new work by playwrights representing the diversity of people of African descent. For the Next Narrative Monologue Competition, commission 150 monologues from 50 playwrights by 2023. For New Pages, commission and develop three plays by mid-career Black Southern artists.

Inspiring Individual Donors with Programming - individual giving is critical to arts organizational sustainability. White arts institutions typically receive 50 - 90% of their contributed income from individuals, while Black arts institutions receive 6 - 20%, making Black arts institutions reliant on corporations, foundations, and government support, which is inconstant relative to individuals. The strategic plan calls for $100,000 in new gifts from major donors by 2026.

Informing Marketing with Data and Insights - identify, track and audience journeys using primary and secondary data across all True Colors audiences (mainstage patrons, community event attendees, education participants and donors); increase the size of the email distribution list from 14,886 to 25,000 addresses over the next three years.

Leading with Artistic Excellence - Next Narrative, an umbrella trademark, encompasses several commissioned-focused programs: New Pages, focusing on mid-career Southern playwrights; The Drinking Gourd, a cohort-based
program that co-develops new work across Black theatres; a micro-commissioning program for
multidisciplinary emerging artists, and The Next Narrative Monologue Competition for high school students.

Inspiring Individual Donors with Programming - actively cultivate new donors from among community event attendees and education participants; retain current donors and increase giving levels; increase focus on stewardship

Informing Marketing with Data and Insights - Employ analysis tools to understand how or whether attendees at our virtual and in-person community events are different from production patrons, and to develop personas personas and insights that will enable True Colors to segment messaging content and delivery to drive ticket sales, donations and program participation. Improved content will support the strategic plan goal of increasing the size of the email distribution list from 14,886 to 25,000 addresses over the next three years.

PatronManager CRM - combines ticketing data with donor information, allowing True Colors to link purchase and donation behavior and analyze/act on insights.

Revamped Development team - Annual Fund Manager focused on donor retention, increased giving levels and stewardship; Development Director focused on corporate sponsorships; contracted grant writer for foundation research

Marketing - Marketing Director role expanded to include communications; new Social Media & Content Manager role added to drive presence and awareness informed by data analytics, university relationship that provides access to analytics tools and support for extracting insights; website/SEO conttractor to maximize web traffic and engagement

Community Engagement - Connectivity Director role created to build and sustain lasting relationships with community partners, expanding True Colors' network and creating new audiences for the work

Financials

True Colors Theatre Company
lock

Unlock financial insights by subscribing to our monthly plan.

Subscribe

Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.

Operations

The people, governance practices, and partners that make the organization tick.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

True Colors Theatre Company

Board of directors
as of 09/27/2022
SOURCE: Self-reported by organization
Board chair

Eric Schroeder

Bryan Cave Leighton Paisner

Term: 2021 - 2023

Dexter Conner

Wilmington Trust

Eric Schroeder

Bryan Cave

Chandra Stephens-Albright

True Colors Theatre Company

David Vigilante

Turner Broadcasting

Roy Broderick, Jr.

Authentique Agency

Steven Simmons

The Coca-Cola Company (Ret.)

Tiffany Friesen

Southeastern Conference of Foundations

Kim Adams

Papa John's International

Omari Henderson

Chick-fil-A Corporation

Mike Schleifer

The Alliance Theatre

Jamil Jude

True Colors Theatre Company

Shanelle Dawson

Bank of America

Maranie Brown

BlackRock

Jeff Nelson

Blavity

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 8/26/2022

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
Black/African American/African
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

The organization's co-leader identifies as:

Race & ethnicity
Black/African American/African
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

No data