Educational Institutions

Scholarship America, Inc.

aka Scholarship America National Headquarters

Minneapolis, MN


Scholarship America's mission is to mobilize communities, through scholarships and educational support, to make postsecondary success possible for all students.

Ruling Year


Principal Officer

Mr. Robert Ballard

Main Address

7900 International Drive Suite 500

Minneapolis, MN 55425 USA


scholarships, financial aid, education, college, postsecondary education





Cause Area (NTEE Code)

Scholarships, Student Financial Aid, Awards (B82)

Student Services and Organizations (B80)

Educational Services and Schools - Other (B90)

IRS Filing Requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Social Media


Programs + Results

What we aim to solve New!

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Our programs

What are the organization's current programs, how do they measure success, and who do the programs serve?

SOURCE: Self-reported by organization

Dollars For Scholars

Where we workNew!

Our Results

How does this organization measure their results? It's a hard question but an important one. These quantitative program results are self-reported by the organization, illustrating their committment to transparency, learning, and interest in helping the whole sector learn and grow.

SOURCE: Self-reported by organization

Number of students who receive scholarship funds and/or tuition assistance

Population(s) served

No target populations selected

Context notes

This represents scholarship and tuition assistance recipients across our organization's programs. (Note a methodology change in 2015 allowed for more accurate assessment.)

Average financial aid award per FTE student

Population(s) served

No target populations selected

Charting Impact

Five powerful questions that require reflection about what really matters - results.

SOURCE: Self-reported by organization

What is the organization aiming to accomplish?

What are the organization's key strategies for making this happen?

What are the organization's capabilities for doing this?

How will they know if they are making progress?

What have and haven't they accomplished so far?

We have an ambitious goal to help 750,000 students complete their education -- whether it's a certification, a two-year degree or a four-year degree -- by 2025 with a manageable level of debt.

We are employing four major strategies to ensure our goals. (1) Becoming a leader of the national education conversation by demonstrating the impact of private and community scholarships. (2) Harnessing the power of relationships and strategic alliances to ensure students are prepared to choose, enroll in and succeed in college on all levels. (3) Increasing national recognition of our organization and its affiliates. (4) Diversifying and maximizing our fundraising efforts to ensure sustainable scholarship growth.

Our staff, capital investments and growth are all focused on achieving our mission goal of helping 750,000 students between 2011 and 2025. We have created a Programs and Policy department that works in Washington, connecting our expertise and grassroots efforts to the national conversation on education.

Our significant technology investments over the past several years have focused on two areas: streamlining scholarship management for clients and volunteers, and establishing a robust CRM system for stakeholders. Thanks to the former efforts, our 500 volunteer-driven affiliates now all have branded websites and online scholarship management -- and all of our staff and stakeholders can raise funds and award scholarships more efficiently than ever before.

Each of our four strategies comes with a built-in indicator of progress. For (1), we will looking at the establishment of baseline metrics and the growth of our role in national discussions. For (2), we are looking to deepen existing partnerships and create new and ongoing ones. For (3), we are monitoring a wide variety of awareness metrics both online and off, ranging from social-media engagement to media appearances. And for (4), we will be measuring both revenue growth and donor and client retention consistently.

For our big goal, we need to effectively measure completion rates of our recipients; our technology improvements will help us do so, and that will ultimately be the most telling indicator.

In addition to the $202 million in scholarships we awarded last year, important progress has been made on all areas of our strategic plan. Through the introduction of the Dream Award -- a scholarship given to current college students, providing funds for their second year and beyond -- we have created a flagship national program that focuses not on getting into college, but on completing a degree. We have reinforced this focus by providing matching grants for renewable scholarships to our volunteer affiliates, and by encouraging corporate scholarship sponsors to fund renewable, completion-focused awards.

The Dream Award -- whose recipients were announced live on national TV by award supporter Katie Couric -- also helped us diversify fundraising and attain more brand recognition. And our association with Higher Ed Not Debt, a bipartisan higher-ed advocacy group, has raised our profile in Washington and led to new partnership avenues.

We continue to strive to help students complete school, and to successfully measure completion rates among our scholarship recipients. As we work toward our large goal, this is where we'll be focusing ongoing efforts.

External Reviews


Scholarship America, Inc.

Fiscal year: Jan 01 - Dec 31

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FREE: Gain immediate access to the following:

  • Address, phone, website and contact information
  • Forms 990 for 2016, 2015 and 2015
A Pro report is also available for this organization for $125.
Click here to view a Sample Report.


The people, governance practices, and partners that make the organization tick.

Need more info?

FREE: Gain immediate access to the following:

  • Address, phone, website and contact information
  • Forms 990 for 2016, 2015 and 2015
A Pro report is also available for this organization for $125.
Click here to see what's included.

Board Leadership Practices

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices.

SOURCE: Self-reported by organization


Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?

Not Applicable


Has the board conducted a formal, written assessment of the chief executive within the past year?

Not Applicable


Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?

Not Applicable


Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?

Not Applicable


Has the board conducted a formal, written self-assessment of its performance within the past three years?

Not Applicable