World Animal Protection

There is a deepening crisis facing animals around the world. Its SCALE is alarming.

Our growing population, urbanization and increasing economic prosperity are driving greater demand for animal products and placing more pressure on animal habitats. If left unchecked, this demand for animals and their scale of suffering will continue to accelerate.

Over the next 10 years we will overturn the global systems that cause untold suffering to animals. We will elevate animal protection to become a priority issue of global importance. We will change attitudes and mindsets so that animals are no longer considered as mere commodities. We will show how animals, people and planet are deeply connected and that the mistreatment of animals is inextricably linked to our own wellbeing. Active, growing movements around the world are proving that people are no longer satisfied with short-term solutions. People are demanding definitive and permanent change. We will never have a greater opportunity to transform the systems that fuel the very worst animal abuse.

Together, we will change the way the world works, to end animal cruelty and suffering. Forever.

Together we will take on the global systems that fuel animal abuse. This is the only way to end the root causes of their suffering. To create the biggest impact for animals, we will give our undivided attention to two goals over the next 10 years. We won’t stop, until we succeed.

Goal 1: Ensure farmed animals live good lives by transforming the global food system.
Goal 2: Stop wild animals being cruelly exploited as commodities by changing the systems that allow this.

There is no organization better placed to lead us through this deepening crisis than World Animal Protection. We are the global voice for animal protection, with more than 70 years’ experience of campaigning to end the needless suffering of animals. We are respected across the world for our knowledge and expertise. We influence the highest levels of government and have the local presence to galvanize widespread popular support. This crisis presents an extraordinary challenge, but we have the determination, courage and passion to succeed.

To achieve maximum impact, we focus on working with those governments, organizations and people who can provide the most significant change for animals in every region where we work. We work with significant global bodies. These include the World Organization for Animal Health (OIE) and key United Nations (UN) agencies such as the United Nations Development Program (UNDP), the Food and Agriculture Organization (FAO) and the World Health Organization (WHO). We also work with regional inter-governmental organizations. These include the Association of Southeast Asian Nations (ASEAN), the African Union, European Union and multi / bi-lateral funders such as the World Bank and international development and aid agencies. Our combined regional successes build up and showcase our effectiveness. They help us develop channels of influence, credibility and authority with the global stakeholders that have the collective power to achieve the highest impact for animals around the world.

The scale of the challenge is immense. We will build on our successful heritage of collaborating with others, to create lasting change. Only by working together can we turn this tide.

Goal #1: Farmed Animals
We believe that farmed animals deserve good lives, free from cruelty and exploitation. We will transform the global food system by:
• Proving that factory farming has no future: we will expose the hidden costs of factory farming and shine a light on the collusion and corruption that allow it to thrive. We will demonstrate irrefutably that factory farming harms, rather than feeds, the world.
• Creating a food revolution: we will accelerate the shift to a humane and sustainable food system that prioritizes plant-based proteins and high welfare farming. One that respects our planet. We will work with the industry, its regulators and communities to make this change – before it’s too late.
• Moving the money: we will expose the hidden financial systems that prop up factory farming and seek to redirect this money to humane, sustainable food production.

We will work with a growing number of allies, demanding change to a food system that damages animals, people and our planet. We will come together to transform this system. Forever.

Goal #2: Wildlife
We believe that wild animals have a right to a wild life, free from any form of exploitation and free to thrive in abundant natural habitats. We will transform the systems that fuel this exploitation by:
• Disrupting the commercial exploitation of wild animals: we will expose the harm these cruel industries inflict on our precious wildlife, so that commercial exploitation is universally condemned. Our hard-hitting campaigns and high-profile rescues will turn consumers away from any industry that exploits wild animals and shine a light on the urgent need for lasting change.
• Championing wildlife-friendly alternatives: we will work with partners to research and promote the development of alternative wildlife friendly products and experiences. We will encourage the private sector to invest in these solutions – from plant-based ingredients for traditional Asian medicine, to responsible, humane wildlife experiences. We will engage with local communities and support organizations and industry to find a clear route out of wildlife exploitation, turning the problem into the solution.
• Creating a New Deal for wild animals: we will prove irrefutably that we can no longer ‘use’ wild animals as a human resource. By influencing government and mobilizing our grassroots support, we will fight to enact a global package of wildlife laws, policies and practices. These will permanently protect wildlife and their habitats across the world.

We will help the world to see how important wild animals – left to live freely in their natural habitats
– are to all of us. We will galvanize people to collectively and irrepressibly stop the exploitation of wildlife and their habitats. This world-moving approach will protect wild animals and their environments. Forever.