World Animal Protection
Together, we’re changing the way the world works to end animal cruelty and suffering. Forever.
Learn how to support this organization
Programs and results
What we aim to solve
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
End Factory Farming
Billions of animals are farmed for their meat, milk, eggs, skin, fur, or feathers around the world each year, the vast majority of whom are trapped in intensive confinementcalled factory farmingand subjected to extreme stress, pain, fear, and cruelty. By 2050, farmed animal production is projected to be twice what it was in 2000 if nothing changes. And we know change is possible. We are campaigning for transformation at every stagefrom showing individuals the importance of their daily food decisions , to helping businesses embrace the future, plant-rich food system, to moving governments to prioritize plant-based foods. By supporting our campaigns, you can help build a more humane, sustainable, and equitable food system that protects animals, people, and the planet.
Direct Intervention
For over 70 years we have been moving the world to respond to disasters, rescue animals from exploitative systems, and support sanctuaries caring for rescued animals. We identify opportunities for us, our partners, and our supporters to take direct action for individual animals in need wherever possible. Our Animals in Disasters Fund builds on our legacy of rescuing and protecting animals affected by disasters through support for partner organizations on the ground providing critical aid to animals following disaster events
End Wildlife Exploitation
Wild animals have a right to a wild life. We work around the globe to protect and keep wild animals where they belong. From the seas to the deserts, millions of wild animals are taken from their homes or bred in captivity to face the ongoing threat of cruelty and abuse. Bears are captured and forced to fight dogs. Marine mammals, such as whales and dolphins, are held captive in tanks 200,000 times smaller than their natural habitat, forced to perform tricks for and interact with tourists. Reptiles, birds, and small mammals are bred in warehouses where death and injury are seen as the cost of doing business to keep shelves stocked at pet stores. We must disrupt and transform the systems that rely on exploiting wild animals. By supporting our campaigns, you can help to keep wild animals safe and wild.
Research and Education
We are committed to ensuring that all our projects and campaigns are backed by credible scientific and investigative expertise. We work with partners in the field to document and expose the harms and suffering caused by exploitative industries or companies. We develop multimedia resources to help audiences of all ages learn about animals, the issues with using them for human gain, and the innovative animal-free solutions that offer a path forward. This enables us to shift the narrative to make huge changes in animals' lives.
You can view our reports library here: https://www.worldanimalprotection.us/reports
Mobilizing Communities
Change starts with you. If we want to transform and eliminate the global systems that exploit animals for profit, taking action in our own communities can have powerful ripple effects and create a cascade of support for animal protection. From changing whats on our table or boosting biodiversity in our backyard, to taking part in our local policy decisions or patronizing animal-free businesses, the power of animal advocates to effect global change with local action is immense. You can sign up to become a volunteer and learn how to organize for animals with us and in your own unique ways
Where we work
External reviews
Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Number of policies formally introduced
This metric is no longer tracked.Totals By Year
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Holding steady
Context Notes
Corporate policies: Klook animal welfare policy Legislation: NY Guinea Pig sales ban, Oregon factory farm bill, NJ crate ban, Mink VIRUS Act
Number of research or policy analysis products developed, e.g., reports, briefs
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Holding steady
Context Notes
Reports Released: Top 5 Factory Farming Climate Culprits, Paradise Lost, Tracking the Travel Industry , Profiting from Cruelty and Killing our Planet, Global Public Health Cost of AMR
Number of individuals attending community events or trainings
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Holding steady
Context Notes
Webinars: 5 hosted, 225 attendees Offline events: 3 events, 560 attendees
Number of petition signatures
This metric is no longer tracked.Totals By Year
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Number of meetings held with decision makers
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Holding steady
Context Notes
A combination of legislation and corporate meetings underpin this metric.
Number of IUCN Red List species with habitats in areas affected by operations
This metric is no longer tracked.Totals By Year
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
Habitats: Mato Grosso region, Brazil; Cerrado region, Brazil Species: Asian elephants, orangutan, gibbon, macaques, hawksbill turtle, green turtle, loggerhead turtle, olive.
Number of participants reporting change in behavior or cessation of activity
This metric is no longer tracked.Totals By Year
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Reports and documents
Download strategic planLearn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
There is a deepening crisis facing animals around the world. Its SCALE is alarming.
Population growth, urbanization and expansion, profit-driven mindsets, and increasing wealth disparity are driving greater exploitation of animals for their bodies or body parts and placing more pressure on animal habitats. If left unchecked, this demand for animals and their scale of suffering will continue to accelerate.
Over the next 10 years we will dismantle the global systems that cause untold suffering to animals and help create new systems that protect animals and their homes. We will change attitudes and mindsets so that animals are no longer considered as mere commodities. We will show how animals, people and planet are deeply connected and that the mistreatment of animals is inextricably linked to our own wellbeing. Active, growing movements around the world are proving that people are no longer satisfied with short-term solutions. People are demanding definitive and permanent change. We will never have a greater opportunity to transform the systems that fuel the very worst animal abuse.
Together, we will change the way the world works, to end animal cruelty and suffering. Forever.
What are the organization's key strategies for making this happen?
Together we will disrupt the global systems that fuel some of the greatest animal abuse. This is the only way to end the root causes of their suffering. To create the biggest impact for animals, we will give our undivided attention to two goals over the next 10 years. We wont stop, until we succeed.
Goal 1: End factory farming.
Goal 2: End the commercial exploitation of wild animals.
What are the organization's capabilities for doing this?
There is no organization better placed to lead us through this deepening crisis than World Animal Protection. We are the global voice for animal protection, with more than 70 years experience of campaigning to end the needless suffering of animals. We are respected across the world for our knowledge and expertise. We influence the highest levels of government and have the local presence to galvanize widespread popular support. This crisis presents an extraordinary challenge, but we have the determination, courage and passion to succeed.
To achieve maximum impact, we focus on mobilizing the public against key animal exploiters and redirecting stakeholders to innovative, animal-friendly solutions. We seek to build connections, using animals stories to reorient ourselves and our communities to give animals the respect and care they deserve. Rooted in the latest science, we make the strongest case for companies and governments to phase out and fully eliminate commodification of animals within their supply chains and jurisdictions. We work with some of the most influential global and regional bodies, including: the World Organization for Animal Health (OIE), the Food and Agriculture Organization (FAO), the World Health Organization (WHO), the Association of Southeast Asian Nations (ASEAN), the African Union, and the European Union. Our combined local and regional successes build up and showcase our global effectiveness. They help us develop channels of influence, credibility, and collective power to achieve the highest impact for animals around the world.
The scale of the challenge is immense. We will build on our successful heritage of collaborating with others, to create lasting change. Only by working together can we turn this tide.
What have they accomplished so far and what's next?
Goal #1: Farmed Animals
We believe that factory farming, the source of cruelty and suffering for billions of cows, pigs, and birds and trillions of fishes every year, has no place in a humane, sustainable, equitable, and just food system. We will transform the global food system by:
1) Proving that factory farming has no future: we will expose the many hidden costs of factory farming and shine a light on the corruption, pollution, and exploitation that enable its expansion. We will demonstrate irrefutably that factory farming harms, rather than feeds, the world.
2) Catalyzing a sustainable food future: we will accelerate the shift to a plant-rich food system that respects our planet. We will deploy strategies that move the industry, its regulators, and communities to make this change before its too late.
3) Moving the money: we will redirect the worlds largest financiers away from the material risks of greenwashed factory farming toward truly green investments in sustainable, plant-rich food production.
Goal #2: Wildlife
We believe that wild animals have a right to a wild life, free from the threat of being trapped, bred, farmed, or killed for commercial use and free to thrive in abundant natural habitats. We will transform the systems that fuel this exploitation by:
1) Disrupting the commercial exploitation of wild animals: we will expose the cruelty that popular commercial industries inflict on our precious wildlife, so that such exploitation is universally condemned. Our hard-hitting campaigns and high-profile rescues will ensure the public will no longer tolerate or excuse any industry that harms wild animals and shine a light on the urgent need for meaningful conservation of wild animals in the habitats where they belong.
2) Championing wildlife-friendly innovations: we will work with partners to research and promote the development of wildlife friendly products and experiences. We will encourage the private sector to invest in these solutions from plant-based ingredients for traditional Asian medicine, to responsible wildlife experiences. We will engage with local communities and support organizations and companies to find a clear route out of wildlife exploitation, turning the problem into the solution.
3) Moving governments to protect wild animals, not profits: we will prove irrefutably that we can no longer use wild animals as a human resource. By influencing governments and mobilizing our grassroots support, we will fight to enact a global package of wildlife laws, policies, and practices that prohibit the captive breeding of wildlife for commercial purposes. These will permanently protect wildlife and their habitats across the world.
We will work with a growing number of allies to collectively demand and co-create a world that does not damage animals, people, or our planet. We will come together to transform these broken systems. Forever.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals
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Which of the following feedback practices does your organization routinely carry out?
We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive
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What challenges does the organization face when collecting feedback?
It is difficult to get the people we serve to respond to requests for feedback
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
World Animal Protection
Board of directorsas of 02/29/2024
Mr. Carter Luke
Carter Luke
Sonya Marques-Correia
Margulf Foundation
Sandra Bereti
Steve McIvor
World Animal Protection Intl
Rajesh Reddy
Center for Animal Law Studies - Lewis & Clark Law School
Janet Patterson-Kane
Mars Petcare
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Transgender Identity
Sexual orientation
Disability
Equity strategies
Last updated: 04/08/2022GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We use a vetting process to identify vendors and partners that share our commitment to race equity.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.