World Animal Protection

Together, we’re changing the way the world works to end animal cruelty and suffering. Forever.

New York, NY   |  http://www.worldanimalprotection.us

Mission

Our vision is a world where animals live free from ​​​​​​​cruelty and suffering. ​​​​​​​Our mission is to move the world to protect animals.

Notes from the nonprofit

Around the world animals face unprecedented threats. Today, we are much more in control over how the world's animals live and we are now better placed than ever to help end their suffering. By giving to World Animal Protection you can make a real difference in the lives of animals. World Animal Protection receives no government funding and without your generosity, our vital programs for animals, would not exist.

Ruling year info

1981

Executive Director

Ms. Lindsay Oliver

Main address

535 8th Ave 3rd Floor

New York, NY 10018 USA

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Formerly known as

World Society for the Protection of Animals

EIN

04-2718182

NTEE code info

Animal Protection and Welfare (includes Humane Societies and SPCAs) (D20)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Animals in Farming

The majority of animals farmed for food live in conditions that cause suffering and stress. It’s time to rethink farming.

By 2050, livestock production will be twice what it was in 2000. Right now, more than 70 billion animals are farmed for food each year – two-thirds in conditions that mean they can’t move freely or live naturally. We campaign for progress at every stage – from farming to transportation to slaughter. And we know change is possible.

We move governments and global bodies to improve regulations to protect animals.
We influence debates that will shape the future of world farming.
We partner with food businesses to change the way they work and protect animals.
We work with farmers to demonstrate practical and affordable ways to protect animals.
We encourage people to reduce their meat consumption and choose food produced in line with high welfare standards.

Population(s) Served
Adults

We respond when disasters strike and animals are threatened with suffering and death. We work with local partners to provide urgent, effective aid. We help governments and communities prepare for disasters – so people are always ready to protect, rescue and care for animals. We do whatever is needed to save animals and the livelihoods of people who depend on them.

Population(s) Served

We work around the globe to protect and keep wild animals where they belong. From the seas to the deserts, wild animals face the ongoing threat of cruelty and abuse.

Bears are captured and forced to fight dogs. Marine mammals, such as whales and dolphins, are held captive in tanks 200,000 times smaller than their natural habitat. Wild animals are traded as pets.

Long-lasting genuine change is possible, which is why we move governments and communities worldwide to protect wild animals. By supporting our campaigns, you can help to keep wild animals safe and wild.

Population(s) Served

With an understanding of key animal welfare principles, people come to understand and appreciate the role that we can all play in improving the lives of the world's animals. We are committed to ensuring that all of our projects and campaigns are backed by credible scientific, educational and investigative expertise. This strong backbone allows us to build the respected and effective relationships with governments and organizations that we need to shape animal welfare policies worldwide and make huge changes in animals' lives.

You can view our reports library here: https://www.worldanimalprotection.us/reports

Population(s) Served

Change starts with you. If we want to halt and reverse the direction our planet is headed in, we need to dramatically reduce our consumption of meat from animals. That means switching to plant-based alternatives and to other protein sources such as ‘clean meat’.

We are not a vegan or vegetarian organization, but we do understand the huge effect that eating less meat can have on the lives of farmed animals, your health and the planet.

Population(s) Served
Adults

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of policies formally introduced

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of research or policy analysis products developed, e.g., reports, briefs

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Number of individuals attending community events or trainings

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of petition signatures

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of meetings held with decision makers

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of IUCN Red List species with habitats in areas affected by operations

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

We chose increasing due to the following logic: Increasing reflects that we hope to engage more work like this in other regions, and we take on more affected habitats/species over time.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

There is a deepening crisis facing animals around the world. Its SCALE is alarming.

Our growing population, urbanization and increasing economic prosperity are driving greater demand for animal products and placing more pressure on animal habitats. If left unchecked, this demand for animals and their scale of suffering will continue to accelerate.

Over the next 10 years we will overturn the global systems that cause untold suffering to animals. We will elevate animal protection to become a priority issue of global importance. We will change attitudes and mindsets so that animals are no longer considered as mere commodities. We will show how animals, people and planet are deeply connected and that the mistreatment of animals is inextricably linked to our own wellbeing. Active, growing movements around the world are proving that people are no longer satisfied with short-term solutions. People are demanding definitive and permanent change. We will never have a greater opportunity to transform the systems that fuel the very worst animal abuse.

Together, we will change the way the world works, to end animal cruelty and suffering. Forever.

Together we will take on the global systems that fuel animal abuse. This is the only way to end the root causes of their suffering. To create the biggest impact for animals, we will give our undivided attention to two goals over the next 10 years. We won’t stop, until we succeed.

Goal 1: Ensure farmed animals live good lives by transforming the global food system.
Goal 2: Stop wild animals being cruelly exploited as commodities by changing the systems that allow this.

There is no organization better placed to lead us through this deepening crisis than World Animal Protection. We are the global voice for animal protection, with more than 70 years’ experience of campaigning to end the needless suffering of animals. We are respected across the world for our knowledge and expertise. We influence the highest levels of government and have the local presence to galvanize widespread popular support. This crisis presents an extraordinary challenge, but we have the determination, courage and passion to succeed.

To achieve maximum impact, we focus on working with those governments, organizations and people who can provide the most significant change for animals in every region where we work. We work with significant global bodies. These include the World Organization for Animal Health (OIE) and key United Nations (UN) agencies such as the United Nations Development Program (UNDP), the Food and Agriculture Organization (FAO) and the World Health Organization (WHO). We also work with regional inter-governmental organizations. These include the Association of Southeast Asian Nations (ASEAN), the African Union, European Union and multi / bi-lateral funders such as the World Bank and international development and aid agencies. Our combined regional successes build up and showcase our effectiveness. They help us develop channels of influence, credibility and authority with the global stakeholders that have the collective power to achieve the highest impact for animals around the world.

The scale of the challenge is immense. We will build on our successful heritage of collaborating with others, to create lasting change. Only by working together can we turn this tide.

Goal #1: Farmed Animals
We believe that farmed animals deserve good lives, free from cruelty and exploitation. We will transform the global food system by:
• Proving that factory farming has no future: we will expose the hidden costs of factory farming and shine a light on the collusion and corruption that allow it to thrive. We will demonstrate irrefutably that factory farming harms, rather than feeds, the world.
• Creating a food revolution: we will accelerate the shift to a humane and sustainable food system that prioritizes plant-based proteins and high welfare farming. One that respects our planet. We will work with the industry, its regulators and communities to make this change – before it’s too late.
• Moving the money: we will expose the hidden financial systems that prop up factory farming and seek to redirect this money to humane, sustainable food production.

We will work with a growing number of allies, demanding change to a food system that damages animals, people and our planet. We will come together to transform this system. Forever.

Goal #2: Wildlife
We believe that wild animals have a right to a wild life, free from any form of exploitation and free to thrive in abundant natural habitats. We will transform the systems that fuel this exploitation by:
• Disrupting the commercial exploitation of wild animals: we will expose the harm these cruel industries inflict on our precious wildlife, so that commercial exploitation is universally condemned. Our hard-hitting campaigns and high-profile rescues will turn consumers away from any industry that exploits wild animals and shine a light on the urgent need for lasting change.
• Championing wildlife-friendly alternatives: we will work with partners to research and promote the development of alternative wildlife friendly products and experiences. We will encourage the private sector to invest in these solutions – from plant-based ingredients for traditional Asian medicine, to responsible, humane wildlife experiences. We will engage with local communities and support organizations and industry to find a clear route out of wildlife exploitation, turning the problem into the solution.
• Creating a New Deal for wild animals: we will prove irrefutably that we can no longer ‘use’ wild animals as a human resource. By influencing government and mobilizing our grassroots support, we will fight to enact a global package of wildlife laws, policies and practices. These will permanently protect wildlife and their habitats across the world.

We will help the world to see how important wild animals – left to live freely in their natural habitats
– are to all of us. We will galvanize people to collectively and irrepressibly stop the exploitation of wildlife and their habitats. This world-moving approach will protect wild animals and their environments. Forever.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    Hundreds of thousands of people are standing up worldwide to create a world where animals live free from suffering. Our supporters are the heartbeat of all that we do. Whether its signing petitions demanding corporate change, calling their legislators to voice support for a bill, showing up to our events and lending their support, swapping in plant-based proteins in their diet or donating monthly to provide ongoing funds to animals - we could not do all that we do without the power of people behind us.

  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Focus groups or interviews (by phone or in person), Suggestion box/email, Webinars,

  • How is your organization using feedback from the people you serve?

    To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • What significant change resulted from feedback?

    We recently hosted a webinar kicking off our new programatic work and discussing how our supporters could help us achieve wins on behalf of animals this year. In our post webinar survey, we found that the time we were hosting the webinar was inconvenient to most. We listened to suggestions, and alternated when we offer these programs to be better suit the needs of the attendees and ensure they could attend the event live for their own learning and benefit.

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our community partners,

  • How has asking for feedback from the people you serve changed your relationship?

    An example of this with our meat reduction campaign. We hosted several focus groups to try and understand what would empower people to elect to chose more plant based proteins, and how our 21 Meat Reduction journey (Meating Halfway) could help empower them to do so. The overall feedback we received was needing to provide more recipes and having the recipes focus on cheaper and faster meals. We took this feedback on board to revise our guide and also prioritize promoting more resources like this in our communications.

  • Which of the following feedback practices does your organization routinely carry out?

    We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive,

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback,

Financials

World Animal Protection
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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World Animal Protection

Board of directors
as of 05/19/2022
SOURCE: Self-reported by organization
Board chair

Mr. Carter Luke

Carter Luke

Sonya Marques-Correia

Margulf Foundation

Sandra Bereti

Steve McIvor

World Animal Protection Intl

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes

Organizational demographics

SOURCE: Self-reported; last updated 4/8/2022

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Gay, Lesbian, Bisexual, or other sexual orientations in the LGBTQIA+ community
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

Equity strategies

Last updated: 04/08/2022

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.