M M A S INC dba Mass Arts Center

The Mass Music & Arts Society is working to create a new arts center for southeastern Massachusetts.
Today we operate out of 2 locations in Mansfield, a 5,500-sq. ft., leased facility at 377 North Main St. and a
building at 888 South Main St., the subject of this application. The leased property is home to a 75 seat
Black Box Theater. The theater has no backstage or wing space, a small gallery/lobby, one
rehearsal/classroom space, 2 public, single stall restrooms, and 170 sq. ft. of office space. -Small 75 seat
theater limits the size and type of show we can produce and sets a limit on income potential. -Lack of office
space is difficult for the 3 staff who work the same hours. -Only rehearsal/classroom space is booked solid,
leaving no room for expanding programs. -Limited number of on-street parking spaces and the two-hour
parking limit is frustrating for patrons, volunteers and staff. Opportunities abound at our 888 South Main St.
location. - The new facility will be a two-story, 11,000 sq ft building with 106 parking spaces for patrons and
staff. - 17' high ceilings with an 80' span across the width of the building, allowing for the creation of a new,
258 seat theater. The larger theater will allow for productions with larger casts, bigger sets, more creative
options and a greater diversity of programming. - We are already offering expanded programs at the new
location, allowing patrons and donors an opportunity to envision the possibilities for a new arts center and
expanding program offerings. - A $500,000 Sponsorship / lease agreement with the Xfinity Center, funding
our mortgage, can grow with the expanded number of parking spaces. - Additional opportunities for MMAS
to partner with Live Nation and their sponsors. - Visibility and Tourism provide major opportunities. The 888
South Main Street site abuts State Road 140, with a traffic count of nearly 20,000 cars daily and 1 million+
annual visitors from around New England to the Xfinity Center & TPC Golf Course. The new site is in a
strategic, visible and highly desirable location. - Access to the Norton Reservoir and Rumford River offers
kayaking and birding opportunities in partnership with Mass Audubon for our members and visitors to the
region. Taking full advantage of the sites natural resources the MMAS center will be a tourism draw.

MMAS is expanding its board and developing a strategic plan that will set the road map to expand the capacity of the organization, develop staff, and maximize its potential. Part of this plan is to expand offerings at the new arts center site where educational programs, concerts and outdoor events can be offered. During this period MMAS can increase staff and programs incrementally as it raises funds and awareness of the new arts center project.

MMAS is set to raise 4.6 Million Dollars over the next three in a well managed Capital Campaign, using a professional fundraising consultant, and grant writers and a strategy of offering Naming Opportunities.

MMAS has recently completed a new strategic plan with the help of SOAR, a group of retired professional.

MMAS has hired Page Consultants of Boston to research grants and foundations for new funding sources for both operation expenses and capital funding.

MMAS is building partnerships and relationships with local businesses, non-profits and colleges.

MMAS recently received:
$500,000 sponsorship from the Xfinity Center to support the new arts center project,
$250,000 Grant from the Mansfield Bank Charitable Foundation to support the growing MMAS Academy programs.

MMAS is motivated by these two new grants that show both community support for the arts center and our organizations ability to obtain support.

MMAS has purchased a a 3-acre site located at 888 South Main Street in Mansfield.

The MMAS Building Committee has completed design of the new arts center and has obtained full approval of building plans and site approval in the Town of Mansfield. - the job is shovel ready!!

MMAS has completed a new Strategic Plan with guidance from SOAR (an organization of retired executives). The MMAS Board is now putting the plan into action, expanding committees developing a new committee structure.

MMAS has hired a fundraising consultant, and hired a professional grant writer.

MMAS has invested sweat equity into the existing creating classroom and meeting space as well as a temporary theater that has allowed for new educational programs, and additional concerts and theater productions, expanding our income potential.