AMERICAN CONSERVATION FILM FESTIVAL INC

Engage. Inform. Inspire.

Shepherdstown, WV   |  www.conservationfilmfest.org

Mission

The American Conservation Film Festival's mission is to present conservation-focused films and program to engage, inform, and inspire people. We accomplish this through an annual festival, events throughout the year and around the region, a filmmaker workshop, programs for youth, and multiple partnerships with area conservation and arts organizations.

Notes from the nonprofit

ACFF hopes to continue serving conservation-focused filmmakers and the general public by sharing informative, engaging, and inspiring content to help make our world a healthier, more sustainable, and more equitable place. We welcome feedback, partnerships, and innovation.

Ruling year info

2004

Principal Officer

Jennifer Lee

Main address

PO Box 889 213 W. Washington Street

Shepherdstown, WV 25443 USA

Show more contact info

EIN

04-3720399

NTEE code info

Film, Video (A31)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

The American Conservation Film Festival was founded in 2003 in Shepherdstown, WV, for the purpose of sharing films and programs that educate and inspire people to become engaged in conservation issues. As the world becomes increasingly interdependent and impacted by human population, we are called to action with more urgency each year to be informed about and protective of our natural and cultural resources.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Curation and presentation of conservation films

ACFF reviews hundreds of submissions of conservation-focused films from around the world and selects and presents the most compelling, relative, solutions-oriented films to our in-person and online audiences.

Population(s) Served
Adults

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of free admissions

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Children and youth, Activists

Related Program

Curation and presentation of conservation films

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

ACFF held its first virtual conservation film festival in 2021 as well as several other online film events throughout the year. Almost all of this programming was offered for free.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

MISSION
The American Conservation Film Festival presents conservation-focused films and programs that engage, inform, and inspire.

GOALS
I. Curate and present contemporary films on conservation issues.
II. Support emerging filmmakers and new film projects.
III. Provide educational, interactive opportunities for filmmakers, audience members, and youth.
IV. Partner with organizations, businesses, and individuals to share information and strengthen resources.

1. Select between 30-50 films annually that resonate with the public, are unique, contemporary, diverse and highlight global and local conservation issues.
2. Present professional, accessible, engaging film screening events - whether virtual or in-person.
3. Increase financial support and networking opportunities for filmmakers and conservation experts and expand educational opportunities.
4. Help promote filmmakers and their projects.
5. Present a workshop for emerging and seasoned filmmakers that employs the talent and experience of leaders in the conservation filmmaking industry.
6. Develop and recruit programming opportunities related to film topics, regional environmental issues, and conservation in general to give audience members a more comprehensive, action-inspiring experience.
7. Present informative, inspiring conservation films targeted to children and offer programming that provides hands-on, active engagement.
8. Invite local, regional, and national conservation organizations to participate in the festival and other events throughout the year.
9. Cross-promote events and efforts of partner organizations.
10. Expand the audience through targeted promotion, free or low cost screenings, and presentations to citizen groups.

ACFF is an established and trusted "brand" in the conservation filmmaking community, known for its integrity, inclusion, responsiveness, and professionalism. Hundreds of filmmakers have participated in the festival and/or had their films presented. Dozens have participated in the Conservation Filmmaker Workshop. And many have been awarded cash prizes to continue or begin work on conservation film projects.

ACFF enjoys a loyal following of audience members and fans in the West Virginia-Maryland-Virginia tri-state region and that audience grows each year as we expand our outreach and events in different locations.

ACFF is fortunate to partner with many conservation and arts organizations as well as academic institutions.

ACFF has a dedicated and skilled staff - small but mighty!

ACFF has national, regional, and local sponsors, including private foundations and businesses.

ACFF has a loyal cadre of passionate and talented volunteers.

Since its inception, ACFF has presented over 600 films in multiple venues in the tri-state area; welcomed over 10,000 audience members to the festival and special events; recruited dozens of filmmakers and conservation experts to share their experience and knowledge; supported over 25 student filmmakers through cash awards, travel and lodging stipends, and workshop tuition; formed partnerships with multiple community, environmental, and arts organizations; engaged youth with family films, contests, and interactive programs, and; provided instruction to nearly 200 emerging and seasoned filmmakers.

As we were all challenged by the global pandemic in 2020, we are working hard to creatively and innovatively adapt to the ever-changing festival "landscape." This will likely mean more "virtual" events which can have a greater reach but will also require us to come up with positive ways to connect people, grow networks, and offer opportunities for continued learning and sharing. We also wish to explore ways to further support conservation filmmakers in their critical work. We remain dedicated to supporting student filmmakers and providing them with opportunities for education, peer networking, and mentorship.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    Conservation-focused filmmakers People of all ages and backgrounds interested in local and global environmental issues Partner organizations

  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Paper surveys, Focus groups or interviews (by phone or in person), Suggestion box/email,

  • How is your organization using feedback from the people you serve?

    To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve,

  • What significant change resulted from feedback?

    Due to the pandemic, we transitioned almost all of our programming to an online format, 90% of which was free of charge to anyone with internet access. We also honed our film curation process to present fewer, high-quality films that don't have wide public exposure.

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board,

  • How has asking for feedback from the people you serve changed your relationship?

    It has created a feeling of more transparency and inclusion.

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive,

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time, It is difficult to identify actionable feedback,

Financials

AMERICAN CONSERVATION FILM FESTIVAL INC
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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AMERICAN CONSERVATION FILM FESTIVAL INC

Board of directors
as of 02/22/2022
SOURCE: Self-reported by organization
Board chair

Dennis Liu

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 2/15/2022

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 02/15/2022

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.