Matter Of Trust Inc

Join Eco-Enthusiasts for Renewable Resources

aka   |   San Francisco, CA   |


Our mission is to link surplus with needs. We serve communities by: • Mobilizing innovative cottage-industry recycling systems. (Clean Wave) • Developing and growing an environmental social media platform. (Hum Sum) • Researching and showcasing planet-friendly inspirations for home and workplaces. (Eco-Home) • Implementing programs that nurture healthy soils and celebrate clean air, water, and energy. (Eco-Hub) • Empowering youth to explore green careers through apprenticeships. (YEEP) Our goal is to encourage optimism and trust in nature’s abundant cycles. Matter of Trust is an ecological* public charity established in 1998. *Ecology is the study of life in environments.

Ruling year info


Principal Officer

Mrs. Lisa Craig Gautier

Main address

99 Saint Germain Avenue

San Francisco, CA 94114 USA

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NTEE code info

Recycling (C27)

Nonmonetary Support N.E.C. (M19)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Our values and the challenges we address: • Nurture only what we DO want for the planet. • Remember Truth is the daughter of Time, but Apathy is her evil twin. So, engage! • Seek perspectives and incentives • Be inclusive (mailroom to the boardroom, drawing board to the boardroom, boots on the ground to seats at the table…) • Value expertise, work experience, youthful energy, and the wisdom of seniors • Celebrate peer-recognized mastery in all sectors – high tech and low tech • Look deep into nature to find answers • Study matters at both micro and macro levels • Matter of Trust (but verify) – Do the research and see results with our own eyes • Follow Mother Nature’s lead, be a catalyst, encourage integrated, complex cycles • Promote enthusiasm for renewable resources and ecology

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

The Hum Sum for Humanity Adding Solutions

The Hum Sum is our eco-social media platform dedicated to everyone who wants to offer solutions for environmental challenges. Every day, we can see how humanity is buzzing with activity and good ideas for a healthy and harmonious planet! Share on green forums, add your Earth-friendly commitments, post wishes and surplus item donations of food, furniture and more!  Join In Today!

See video:

Population(s) Served

We accept donations of hair, fur, wool fleece clippings, laundry lint… from individuals, salons, groomers, farmers…
We sort them into useful stockpiles by length and manufacture felted mats products that soak up petrochemicals and help keep waterways clean.
We plan to have 300 felting Global Hubs around the world and already have 60 using local fibers for local solutions.
Fibers under 1 inch (2cm) are used in soil remediation projects as mulch.
We are also working with seagrass and kelp forest regeneration programs using these mats as a natural renewable substrate.
We are creating replicable, sustainable, local green jobs, providing education on sorting and recycling.

Population(s) Served
Unemployed people
Self-employed people

Our Eco-Industrial Hub (Eco-Hub) is a working model factory and exhibit hall. We have felting stations, an on-site hair salon, and more. Our stunning warehouse space is also an exhibit hall promoting  Clean Air, Water, Energy and Ideal Materials. Book a tour or field trip!

Population(s) Served
Children and youth

We have 6 free, week-long, public open house events throughout the year. Each has exhibits highlighting different rooms. We also book field trips, corporate off-sites and private tours anytime. Add ideas for how city dwelling renters and owners can go green, impact climate and build healthy communities.

Population(s) Served
Children and youth
Children and youth

Our Youth Eco-Education, Resources, Research & Pilot Programs Department is affectionately known as YEERRPP! We work with K-12 students, field-trips, tours, universities, business off-sites, interns, apprentices and more. All of our exhibits, hands on studies, fieldwork and data collection projects go through this department as well. Here we evaluate our Worthy & Actionable List of Projects - WALOP Criteria for what we can take on, what we can fiscally sponsor and what we can support through The Hum Sum forums and partnerships. Finally, YEERRPP processes all of our MofTie Prizes and Awards nominees and winners.

Population(s) Served

Where we work


Pavitra Crimmel Reuse Award 2010

California Resource Recovery Association (CRRA)

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our goals for 2021 and 2022:

To open ten recycled fiber felting MofT satellites for making mats for oil spill clean up
To host six Eco-Home general public open houses; one every 2 months throughout the year, each concentrating on a different room/area of the house.
To launch new Hum Sum social media platform mobile app (events, forums, free exchange, commitments…) for humanity adding solutions.
To launch an online Resource Library for 2500 local to global eco-innovations.
To update the MofT website, internship, and apprenticeship programs.
To update and reprint the 2nd edition of our It’s Easy Being Green book.
To research five Global Compost Project satellite partners.
To partner with 50 classrooms on MofT programs and Peace of Mind kits.

Our core principles and strategies:

Learn from society and nature: We organize, develop, participate in and fund research projects with universities and other partners so that we can test potential natural solutions, see and share results with our own eyes. Also, we host open houses to gather perspectives and incentives from the public.
Orchestrate beneficial programs that improve lives and environments: Our Eco-Home and Clean Wave Program directly impact clean water, green jobs, eco-education about renewables, debris-free recycling, sorting waste into resources, and much more.
To gather and present useful ecological information in immersive, inspirational ways: Students, locals, and tourists get to enjoy how to incorporate planet-friendly ideas into their immediate environment when they visit the Eco-Hub and Eco-Home. Our resources include rotating and permanent exhibits, corporate off-site and field trips, our Easy Being Green book, videos, lesson plans, eco-innovations resource library, and more…
Provide popular, large-scale platforms that are inclusive and helpful: Our Humanity Adding Solutions platform – the Hum Sum – with members forums, event calendars, free exchange, eco-commitments, surveys, resources is free to the public.
Lead by example and grow through partnerships: We practice a hands-on approach to research, programs, and systems. Through our model factory, showcase home, urban edible garden, satellite MofT felters, lectures, beautiful eco-art installations… we immerse visitors into a world of possibilities while gathering their perspectives and incentives. We strongly avoid reinventing the wheel and like to build collaborations between sectors and network to find peer acknowledged experts up and down the ladder.

Our method and capabilities:

1. Eco-Industrial Hub – Our flagship factory and permanent exhibit hall. Here we make oil spill mats out of recycled clippings of hair, fur and fleece from salons, groomers, and farmers. This demonstrates best practices for sorting waste into resources. Our visually stimulating walls discuss the challenges and solutions for clean air, water, energy, manufacturing, and much more. Through the Eco-Hub, we eagerly seek out a wide range of perspectives and incentives.
2. The Eco-Home – Our model renters’ home showcases fun ways to green your holiday celebrations and all the areas of your house. Starting with Bee My Valentine (Bedrooms), Spring Greening (Bathrooms and Storage), Greendependence Day (Home Office / Home Gym), Fall-ing for Harvests (Kitchen and Dining), Haunted Eeek-o-Home (Exterior and Garden) and ending with Seasons Greenings (Living room).
3. Urban Edible Garden – Explore our research projects made to uplift and heal the mind, body, and soil. Visit our solar tiny home, solar aerated compost pile, laundry to landscapes gray water, dog poo composter, chicken coop, fog catcher, raised veggie beds, beehive, bat house, and more.
4. Clean Wave Program – At our Eco-Hub and our MofT Satellites we make mats for oil spills out of recycled waste fiber clippings. Salons, pet Groomers, and ranches donate hair, fur, and fleece which we felt into strips that go into storm drains to soak up petroleum mixed with rain. Help us keep waterways clean, sort waste into resources, and create green jobs!
5. The Hum Sum – Our Humanity Adding Solutions online platform allows us to efficiently gather partners (individuals, businesses, government departments, schools, nonprofits…) from around the world. We have forms, local to global events calendars and eco-commitment counters, free stuff and services exchange, and more.
6. Other Projects – We have many other delightful in-house programs and fiscal sponsorships that our team works on. These include: Heart of the City Farmers’ Market, Sonoma Food Runners, the Global Compost Project, SF Urban Carbon Farming Project, and more.. See our current list and Archives.

We run two public community centers in the heart of San Francisco, CA.
We launched our online eco-social media platform.
We orchestrate a satellite network of 15+ waste fiber felting factory hubs
We are revolutionizing waste fiber recycling on a global scale.
We research renewable resources and clean water innovations
Our name is mentioned in two published, university science papers, 3+ books and 100s of press news articles
We have hired over 75 youth as interns apprentices and 20+ seniors over the last 22 years
Our Clean Wave program collaborates with 50,000+ hair stylists and pet groomers from all around the world
We have a 12 year partnership and 2nd contract with the US Air Force on a clean water research program

See our history:

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?


Matter Of Trust Inc

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The people, governance practices, and partners that make the organization tick.


Connect with nonprofit leaders


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Connect with nonprofit leaders


Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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Matter Of Trust Inc

Board of directors
as of 03/28/2023
SOURCE: Self-reported by organization
Board chair

Ms. Janet Standen

Lisa Craig Gautier

Patrice Olivier Gautier

Travis Cripps

Serena Mcilwain

Betty Gaillard

Todd Ditto

Terry Craig

Alex O'Cinneide

Iris Aluf Medina Fresko

Emily Charley

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 3/28/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Multi-Racial/Multi-Ethnic (2+ races/ethnicities)
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or straight
Disability status
Person without a disability

Race & ethnicity

Gender identity


Sexual orientation


Equity strategies

Last updated: 03/23/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.