GIRLTREK INCORPORATED

Washington, DC   |  www.GirlTrek.org

Mission

GirlTrek is the largest public health nonprofit for African-American women and girls in the United States. With over 153,000 neighborhood walkers, GirlTrek encourages women to use walking as a practical first step to inspire healthy living, families, and communities. As women organize walking teams, they mobilize community members to support monthly advocacy efforts and lead a civil rights-inspired health movement. Beyond walking, GirlTrek’s active members support local and national policy to increase physical activity through walking, improve access to safe places to walk, protect and reclaim green spaces, and improve the walkability and built environments of 50 high-need communities across the United States.

Ruling year info

2007

Co-Founder and CEO

T. Morgan Dixon

Co-Founder and COO

Vanessa Garrison

Main address

1800 Wyoming Ave, NW

Washington, DC 20009 USA

Show more contact info

EIN

06-1811886

NTEE code info

Health Support Services (E60)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

We have a health crisis in America and nowhere is the toll greater than with African-American women. Due to caregiver responsibilities, high-stress environments, lack of financial resources and a culture that celebrates service over self-care, two-thirds of African-American women engage in little or no leisure-time physical activity. These levels of inactivity contribute to the highest rate of obesity in the country -- 82% of African-American women are overweight and a staggering 57% are obese. The rising cost of obesity-related medical treatment is $178 billion annually and these costs are only the beginning. Chronic disease decreases opportunities in the workforce, reduces quality of life and disproportionately leads to early death.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Health - Walking Program

GirlTrek produces, fun, culturally-relevant walking campaigns that provide an easy first step for women looking to move from inactivity to activity. A woman can start her fitness journey by completing GirlTrek’s fun, interactive "20 in 30” Jumpstart challenge and earn her golden shoelaces. Make a multi-week commitment to walking in one of our themed national walking challenges. Meet up on Saturday’s for a brisk walk through her neighborhood with her local walking team, or join us for a beautiful hike through a national park during our "Summer Trek Series”. GirlTrek’s walking program provides endless opportunities for women seeking to get active, form support networks, and establish walking as a daily habit in their lives.

Population(s) Served
Women and girls
People of African descent

GirlTrek invests in and trains African-American women to serve as local health leaders, walking advocates, and healthy role models in at-risk communities across the country. GirlTrek's service model includes useful health and leadership training for its volunteers.

Participants learn to serve as walking coaches, learn to audit walkability in their neighborhoods and teach "Talks Before the Walks" about practical disease prevention.

Population(s) Served
Women and girls
People of African descent

Where we work

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The solution is simple -- walking. Daily walking reduces the risk factors of obesity. Walking is the single most powerful thing a woman can do to improve her health. Daily walking dramatically reduces risk of chronic disease (heart disease by 50%, diabetes by 58%) AND improves mental health: 50% reduction in risk of dementia and Alzheimer's, 48% reduction in anxiety and 47% of walkers relieved of all symptoms of depression.

GirlTrek currently supports 150,000 members. By December 01, 2020, GirlTrek's national team, board of directors, volunteers and expert consultants will recruit an additional 850,000 members - and build infrastructure to change habits and save lives. GirlTrek seeks to attract 200,000 college-aged members, 20% of its total membership. The organization will reach these goals by producing and promote compelling GirlTrek content – campaigns, programs, inspiring brand, powerful stories, and art direction - to attract 500,000 total followers on Instagram and Twitter, maintain a following and excellent approval rating of 250K followers on Facebook and keep an eye on emerging platforms. GirlTrek will convert 12% of it's total social media followers - new leads who take the pledge through a site-based splash page or traffic to GirlTrek's website – resulting in 100,000 new GirlTrek members.

GirlTrek is pioneering a health movement for African-American women and girls grounded in Civil Rights history and principles through walking campaigns, community leadership, and health advocacy. With a social media reach in the millions. GirlTrek uses its impact via social media, coupled with its 150, 000+ member-base to spread the mission of walking as the first step to healthy living and self-care.

GirlTrek has over 150,000 trekkers throughout the United States. By 2020, 1 million Black women will join the movement, and reclaim their health and communities. GirlTrek is taking its message of radical self-care and healing on the road with a 12-month, 50-stop national wellness revival. During GirlTrek's wellness revival, Road to Selma, our teach-ins will train women as frontline health activists. Hosted by cofounders Morgan and Vanessa, teach-ins will include "How to start organizing with GirlTrek," an hour of powerful #DaughtersOf storytelling, and an hour of sweat.

Financials

GIRLTREK INCORPORATED
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Operations

The people, governance practices, and partners that make the organization tick.

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GIRLTREK INCORPORATED

Board of directors
as of 4/18/2022
SOURCE: Self-reported by organization
Board chair

Tulaine Montgomery

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 04/18/2022

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
Black/African American/African
Gender identity
Female

The organization's co-leader identifies as:

Race & ethnicity
Black/African American/African
Gender identity
Female

Race & ethnicity

No data

Gender identity

No data

 

No data

Sexual orientation

No data

Disability

No data