GIRLTREK INCORPORATED

The solution is simple -- walking. Daily walking reduces the risk factors of obesity. Walking is the single most powerful thing a woman can do to improve her health. Daily walking dramatically reduces risk of chronic disease (heart disease by 50%, diabetes by 58%) AND improves mental health: 50% reduction in risk of dementia and Alzheimer's, 48% reduction in anxiety and 47% of walkers relieved of all symptoms of depression.

GirlTrek currently supports 150,000 members. By December 01, 2020, GirlTrek's national team, board of directors, volunteers and expert consultants will recruit an additional 850,000 members - and build infrastructure to change habits and save lives. GirlTrek seeks to attract 200,000 college-aged members, 20% of its total membership. The organization will reach these goals by producing and promote compelling GirlTrek content – campaigns, programs, inspiring brand, powerful stories, and art direction - to attract 500,000 total followers on Instagram and Twitter, maintain a following and excellent approval rating of 250K followers on Facebook and keep an eye on emerging platforms. GirlTrek will convert 12% of it's total social media followers - new leads who take the pledge through a site-based splash page or traffic to GirlTrek's website – resulting in 100,000 new GirlTrek members.

GirlTrek is pioneering a health movement for African-American women and girls grounded in Civil Rights history and principles through walking campaigns, community leadership, and health advocacy. With a social media reach in the millions. GirlTrek uses its impact via social media, coupled with its 150, 000+ member-base to spread the mission of walking as the first step to healthy living and self-care.

GirlTrek has over 150,000 trekkers throughout the United States. By 2020, 1 million Black women will join the movement, and reclaim their health and communities. GirlTrek is taking its message of radical self-care and healing on the road with a 12-month, 50-stop national wellness revival. During GirlTrek's wellness revival, Road to Selma, our teach-ins will train women as frontline health activists. Hosted by cofounders Morgan and Vanessa, teach-ins will include "How to start organizing with GirlTrek," an hour of powerful #DaughtersOf storytelling, and an hour of sweat.