Make-A-Wish Foundation of Metro New York, Inc.

Make-A-Wish has completed a new strategic plan for the organization's next three fiscal years. In this plan, we are focusing on four pillars: 1) brand management, 2) fundraising effectiveness, 3) talent development and 4) operational effectiveness. We have outlined a series of initiatives for each of these efforts and a specific individual has been identified to oversee each activity. Importantly, we will be reporting our progress on each initiative on a quarterly basis to the organization's National Board of Directors. We believe that executing on these initiatives will lead us on a path to achieving our vision of making every eligible child's wish come true.

Brand management entails spreading awareness of the need for wishes. To do this, we will concentrate on defining and articulating the "power of a wish" and the impact of that wish on our communities. We will upgrade our online presence and further develop our methods of communicating our mission. To fund more wishes, we will continue our focus on developing fundraising programs that honor the philanthropic desires of our individual and corporate donors. We will take a donor-centric approach and implement new technologies and infrastructure to enhance the giving experience through a Board-driven culture of philanthropy. In the area of talent development, we will continue our efforts to enhance the capabilities and skills of our leaders through specific leadership development programs. We will also improve our operational activities by finding and developing efficiencies through best practices and new technologies, ultimately redirecting these cost savings toward wish granting.