70 Faces Media

aka 70 Faces Media   |   New York, NY   |  http://70facesmedia.org/


70 Faces Media is a not-for-profit digital media company that aspires to connect as many people as possible to all sides of the unfolding Jewish story.

Ruling year info


CEO & Executive Editor

Ami Eden

Main address

24 West 30th Street 4th Floor

New York, NY 10001 USA

Show more contact info

Formerly known as


My Jewish Learning



NTEE code info

Media, Communications Organizations (A30)

Media, Communications Organizations (A30)

Media, Communications Organizations (A30)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2019, 2018 and 2017.
Register now

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Recent community and national demographic studies, including the Pew 2013 Study “A Portrait of Jewish Americans,” found significant drops in communal engagement, participation and identification, especially among Millennials. These surveys indicate that American Jews remain proud of their heritage, but they are increasingly rejecting institutional affiliation and rigid definitions of Jewish identity. The majority of our visitors are walking through the digital doors of our websites after typing a Jewish question into Google or another search engine, or after clicking on a social media post shared by one of their friends. Through our brands: JTA, My Jewish Learning, Kveller, The Nosher and Alma, we are playing a unique and vital role in the Jewish community, serving as the main digital onramp to Jewish life for many of the vast number of people who do not have a local rabbi or institution to ask their questions or discuss tough Jewish issues.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?


Jewish Telegraphic Agency (JTA): A leading international news agency providing timely, credible and insightful coverage of developments impacting Jews and Jewish communities in North America, Israel and around the world. www.jta.org

Population(s) Served
Jewish people

My Jewish Learning (MJL): The first and most-trafficked non-denominational site for questions about all aspects of Judaism and Jewish life was fully redesigned in 2017 and serves readers of all ages and backgrounds. www.myjewishlearning.com

Population(s) Served
Jewish people

Kveller: A thriving community of hundreds of thousands of parents who come together online to share, celebrate and commiserate about their experiences of raising kids through a Jewish lens. www.kveller.com

Population(s) Served
Jewish people

The Nosher: A Jewish food blog offering a dazzling array of recipes, food news, and modern twists to classic dishes.

Population(s) Served
Jewish people

Jewniverse: A weekly newsletter with over 19,900 subscribers featuring extraordinary, inspirational, forgotten and just-plain-strange dispatches from Jewish culture, tradition and history. Now a part of JTA can be found at this url: https://www.jta.org/jewniverse

Population(s) Served
Jewish people

Alma: A new brand for post-college, pre-family women, Alma covers everything from careers to relationships to embarrassing bat mitzvah memories and ubiquitous memes. www.heyalma.com

Population(s) Served
Women and girls
Jewish people

Where we work


Rockower Awards 2018


Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Since JTA and My Jewish Learning began working together at the start of 2014 and officially merged on Jan. 1, 2015, we have successfully scaled our web traffic for our suite of five brands, more than tripling from a combined average 900K unique visitors per month to 3.1M. The majority of our visitors are walking through our digital doors after typing a Jewish question into Google or another search engine. Even those who don’t find us through search are often landing on our sites after clicking on a social media post shared by one of their friends.

Now that we have succeeded in scaling our audience, our most important growth goal at this stage entails turning more and more of these one-off visitors into ongoing users, welcoming them to the Jewish conversation and deepening their sense of connection to Jewish life and each other.

In order to maximize our impact on our greatly expanded audience and the Jewish world, we must dramatically increase engagement with our users -- boosting the amount of times they open our emails and visit our platforms, offering them enhanced products allowing for deeper exploration, and providing more chances to interact with each other and benefit from other Jewish resources and opportunities.

As for strategy, one lesson we have learned from successfully launching and growing our current five brands is that contemporary internet users are not looking for one-size-fits-all approaches to engagement. Just as people expect Amazon to have the product that speaks directly to their needs, age, stage of life, and price point, we need to create content that is responsive to all the various identities and needs Jews have when they are searching for information or community. The initiatives to deepen engagement we have undertaken speak to different stages of life, interests, hobbies, passions, ages, and geographies. They are all important experiments to help us, not only reach more people, but reach them personally enough that they will continue to turn to 70 Faces Media for more and deeper content, content they can use to infuse their lives away from the screen.

We embarked on these engagement initiatives after deep analysis of our traffic trends and audience. Our month-to-month data consistently shows that a core segment of our audience is hungry for more content, that they will return repeatedly to our sites to learn more, and they view more pieces and spend more time on the site if they come from certain channels. Our analysis led us to develop new ideas specifically for readers that have the potential for this kind of deeper engagement. Especially for our email journey plans, we know that our email visitors are more engaged than average with our content, across all of our brands, so we created new ways of engaging them via email, and of exposing new readers to this type of deep engagement.

Our plans for specific email journeys, new Jewish resources, prayer pieces, and more content across brands all stemmed from the same deep analysis of our traffic patterns and audience behavior. Our analytics show that resources around Jewish lifecycle events, milestones, and certain lifestyle questions are among our most-trafficked pieces each month, so we endeavored to deliver more of this much-needed content to readers in a way that will engage them beyond just getting an answer to a question and then leaving. Our graphic designs for email journeys, resource guides, and the new JTA website were based on digital best practices, site structure proven to work on our existing sites and content, and innovative website, video, and audio features promoted by our colleagues and competitors at other well-known media brands.

Our successes are the product of effective cross-department cooperation among our 30+ person staff that includes the Technology, Editorial, Audience Development, Multimedia, Business Development, Philanthropic Strategy and Management teams -- and the Technology Team’s effective management of an outside Web developer and other vendors. These efforts are supported by an active volunteer Board.

Through these initiatives our content is Jewishly impacting the users of our various brands and distribution networks, including our 3 million+ average monthly unique website users, nearly 1 million social media followers, as well as the hundreds of thousands of recipients of our regular email newsletters and special email journeys and guides, and multimedia users. Through our syndication to over 65+ media partners our reach is amplified to millions of readers around the world.

We are moving forward with a multi-pronged initiative to dramatically deepen user engagement and ramp up online Jewish community building, while continuing to grow our overall audience.

The strategic objectives of this initiative are:

Use digital media to connect people, by building authentic Jewish community online and informing people about online and in-person Jewish resources and opportunities

Create online engagement that provides people with more deeply immersive and meaningful experiences

We have made significant progress and continue to move forward confidently with enhanced investment in the following initiatives:

Personalized Email Journeys: We will leverage marketing automation to create personalized email journeys that speak directly to people’s most important questions regarding a range of key milestones, holidays and personal interests, timed to hit inboxes when they are most relevant and appropriate for that particular reader.

Prayer and Spirituality Content Initiative: The Jewish tradition boasts a rich canon of Jewish prayer, but due to language, issues of faith and other barriers, it is inaccessible to many contemporary users, even those in search of spiritual meaning. We will invest in enhanced prayer content on our site, a prayer-focused email, and marketing efforts to drive traffic and subscribers to these prayer channels -- all with an eye toward helping users explore the hows and whys in a non-preachy and accessible manner. We also see this initiative as a way to lower the barrier to synagogue participation, still a main pillar of Jewish community.

JTA Editorial Revamp: With the redesign of the JTA website completed at the end of 2018, we are in the process of developing and implementing a multi-year editorial strategy for JTA. The main goal is to bolster JTA’s status as a go-to news brand in a manner that resonates with younger audiences while staying true to the brand’s enduring values. We therefore hope the revamp will increase JTA’s overall traffic, but also drastically increase the number of people -- and especially young users -- who read JTA consistently.

Kveller Jewish Resources: Kveller built a loyal audience of hundreds of thousands of parents through compelling first person essays grappling with what it means to parent Jewishly. Building on lessons from the MJL relaunch, we are attracting new users to Kveller and deepening engagement with existing users with resources that more explicitly and more deeply answer the Jewish questions our users have been asking, using search-friendly formats and framing.

Scaling Alma: Launched in March 2017, Alma is a new brand for millennials, addressing everything from careers to relationships to embarrassing bat/bar mitzvah memories with a uniquely compelling Jewish lens. On the precipice of explosive growth, we are investing in Alma and its growing relationship with a cohort of millennials who have finally found compelling Jewish content and virtual community.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    Primarily the Jewish community.

  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Focus groups or interviews (by phone or in person),

  • How is your organization using feedback from the people you serve?

    To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • What significant change resulted from feedback?

    We constantly review feedback in order to make needed changes based on comments when necessary.

  • With whom is the organization sharing feedback?

    Our staff, Our funders,

  • How has asking for feedback from the people you serve changed your relationship?

    They inform our content direction.

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually,

  • What challenges does the organization face when collecting feedback?

    We hope to upgrade this area with the hire of a data analyst.,


70 Faces Media

Unlock financial insights by subscribing to our monthly plan.


Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.


The people, governance practices, and partners that make the organization tick.


Connect with nonprofit leaders


Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.


Connect with nonprofit leaders


Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

70 Faces Media

Board of directors
as of 4/29/2021
SOURCE: Self-reported by organization
Board chair

Brian Sterling

No Affliation

Term: 2020 -

Caryn Rosen Adelman

Julius Berman

Elisa Spungen Bildner

Carolyn Hessel

Charles Kaplan

Zina Kramer

Daniel Krifcher

Norman Lipoff

Jonathan Sarna

Steve Selig

Scott Seligman

Carol Spinner

Brian Sterling

Marshall Weinberg

Jane Weitzman

Elizabeth Wolfe

Geula Solomon

Daniel Septimus

Fred Claar

Dana Raucher

Daniel Gorlin

Marcie Orley

Suellen Kadis

Clive Sirkin

Kai Falkenberg

Michael Laufer

Jeff Feig

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes