PLATINUM2024

Keep America Beautiful, Inc.

Do Beautiful Things

aka Keep America Beautiful   |   Stamford, CT   |  https://www.kab.org

Mission

To inspire and educate people to take action every day to improve and beautify their community environment.

Ruling year info

1955

President & CEO

Jennifer Lawson

Main address

1010 Washington Blvd 3rd Floor

Stamford, CT 06901 USA

Show more contact info

EIN

13-1761633

NTEE code info

Environmental Beautification (C50)

Community, Neighborhood Development, Improvement (S20)

Recycling (C27)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2022, 2021 and 2020.
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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Keep America Beautiful strives to End Littering, Improve Recycling and Beautify America's Communities.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Great American Cleanup

The Great American Cleanup is the country’s largest community improvement program that kicks off in more than 20,000 communities each spring. This national program engages 5 million volunteers and participants who take action in their communities to create positive change and lasting impact.

Population(s) Served
Adults

The Cigarette Litter Prevention Program (CLPP) is the nation's largest program aimed at reducing cigarette litter. KAB developed the CLPP (preventcigarettelitter.org) with funding from Philip Morris USA, an Altria company in 2002. The program has received additional support from RAI Services Company and Santa Fe Natural Tobacco Company. Since its inception, the program has been implemented in more than 1,400 U.S. communities. By providing people with easily accessible information about ash receptacles, pocket and portable ashtrays and other educational tools, KAB is making strides in educating the public and ensuring a cleaner tomorrow.

Population(s) Served
Adults

America Recycles Day is the only nationally-recognized day designated to celebrate recycling. Annually communities engage in special education and collection events encouraging hundreds of thousands of individuals to recycle. Individuals can take a pledge to recycle at americarecyclesday.org and receive information about the importance of recycling and how it supports a circular economy

Population(s) Served
Adults

Where we work

Videos

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of Keep America Beautiful affiliates

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of volunteers

This metric is no longer tracked.
Totals By Year
Related Program

Great American Cleanup

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

This is purely volunteers and does not include those who participate in our programs in other ways, such as by attending an educational component.

Number of community improvement events

This metric is no longer tracked.
Totals By Year
Related Program

Great American Cleanup

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Pounds of litter and debris collected

This metric is no longer tracked.
Totals By Year
Related Program

Great American Cleanup

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Acres of parks, public lands, playgrounds, and trails cleaned and improved

This metric is no longer tracked.
Totals By Year
Related Program

Great American Cleanup

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Percent reduction in cigarette litter

This metric is no longer tracked.
Totals By Year
Related Program

Cigarette Litter Prevention Program

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

This is the percent reduction in cigarette litter at the sites participating in our Cigarette Litter Prevention Program.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Keep America Beautiful, the nation's iconic community improvement nonprofit organization, inspires and educates people to take action every day to improve and beautify their community environment.

Established in 1953, Keep America Beautiful provides the expertise, programs and resources to help people End Littering, Improve Recycling, and Beautify America's Communities.

Behavior change – steeped in education, research and behavioral science – is the cornerstone of Keep America Beautiful. We empower generations of community stewards with volunteer programs, hands-on experiences, curricula, practical advice and other resources to deliver measurable environmental, economic and social benefits. The organization is driven by more than 600 state and local affiliates, millions of volunteers, and the support of corporate partners, social and civic service organizations, academia, municipalities and government officials, who champion environmentally healthy, socially connected, and economically sound communities.

Keep America Beautiful offers solutions that create clean, beautiful public places, reduce waste and improve recycling, generate positive impact on local economies and inspire generations of environmental stewards. Through our programs and public-private partnerships, we engage individuals to take greater responsibility for improving their community's environment. Keep America Beautiful brings people together to transform public spaces into beautiful places.

2023 Impact:
- 700+ Keep America Beautiful affiliates coast to coast
- 1+ million volunteers and participants
- 5.3 million volunteer hours donated
- $157 million in measurable benefits to communities
- 23.3 million lbs. of recyclables, litter, and debris collected by our volunteers
- 16.6 million lbs. of materials recycled
- $2.5 million total grants
- 43,929 community improvement events
- 157,000 educator and community workshop attendees
- 3.96 million plants, shrubs, flowers, and bulbs planted
- 51% average reduction in cigarette butt litter in program areas

Financials

Keep America Beautiful, Inc.
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Keep America Beautiful, Inc.

Board of directors
as of 07/12/2024
SOURCE: Self-reported by organization
Board chair

Ms. Kara Calderon

Reynolds American, Inc

Term: 2023 -

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 7/12/2024
info Candid has made improvements to the race and ethnicity options.

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
Decline to state
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

No data

Gender identity

No data

Transgender Identity

No data

Sexual orientation

No data

Disability

No data