PLATINUM2024

The Children's Storefront

Ready to Learn From Day One!

New York, NY   |  www.TheChildrensStorefront.org

Mission

The Children’s Storefront works with families to promote the development of children in the first thousand days of life to build a strong foundation for lifelong learning. As one of the only programs in New York City focused on the power of play and brain development, we are committed to building an organization, vision and game plan grounded in sound practices, relevant programs and meaningful results. Our programs include a state-of-the art indoor Playspace for in-person learn & play initiatives (re-opening in 2021, post-Covid); and a Virtual Learn & Play initiative. The Children’s Storefront has a storied fifty-year history of changing lives in Harlem through education innovations, including the former Storefront Academy Harlem, which educated Harlem's children for decades.

Ruling year info

1994

Executive Director

Ms. Adeline Medeiros

Main address

P.O. Box 1171

New York, NY 10035 USA

Show more contact info

Formerly known as

Storefront Academy Harlem

EIN

13-2940671

NTEE code info

Kindergarten, Nursery Schools, Preschool, Early Admissions (B21)

Primary/Elementary Schools (B24)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

The Children's Storefront Learn & Play Programs

Babies are ready to learn from Day One! Since 2019, The Children’s Storefront has piloted two initiatives aimed at working with parents and caregivers to promote play as a way to build the brains of children during their first 1,000 days. Our in-person and virtual initiatives both rely on "Serve & Return" principles to build the brains of infants and toddlers.

In Summer 2019, we piloted our first Learn & Play Center in Harlem. The Center was a free drop-in resource for over two hundred families from diverse backgrounds and walks of life. We aim to re-open later in 2021.

Since the Covid-19 pandemic we have offered Virtual Learn & Play sessions, giving over 100 parents and caregivers with their children a chance to participate safely and fully via Zoom in a nurturing community without leaving their homes. Our virtual program, based on similar principles as the physical Learn & Play Center, provides interactive sessions open to families with babies and toddlers, up to age three.

Population(s) Served
Infants and toddlers
Caregivers
Parents
Economically disadvantaged people
Ethnic and racial groups

Where we work

Affiliations & memberships

New York State Association for Infant Mental Health 2023

New York Zero to Three 2023

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Families in Harlem have resources to support their childrens development that are accessible, responsive to their needs, and embrace their individuality and lived experiences.

This metric is no longer tracked.
Totals By Year
Related Program

The Children's Storefront Learn & Play Programs

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

This newly defined metric will be measured as part of our external, independent evaluation led by NYU early childhood researchers. This evaluation will launch in 2024. All values are tentative.

Caregivers feel supported in their physical, mental, and emotional well-being so that they can be the catalyst for their childrens development.

This metric is no longer tracked.
Totals By Year
Related Program

The Children's Storefront Learn & Play Programs

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

This newly defined metric will be measured as part of our external, independent evaluation led by NYU early childhood researchers. This evaluation will launch in 2024. All values are tentative.

Caregivers will understand the importance of and more frequently engage in supportive and responsive interactions with their children.

This metric is no longer tracked.
Totals By Year
Related Program

The Children's Storefront Learn & Play Programs

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

This newly defined metric will be measured as part of our external, independent evaluation led by NYU early childhood researchers. This evaluation will launch in 2024. All values are tentative.

Through supportive interactions with their caregiver, children will make significant progress towards healthy brain development in the first 1,000 days of life.

This metric is no longer tracked.
Totals By Year
Related Program

The Children's Storefront Learn & Play Programs

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

This newly defined metric will be measured as part of our external, independent evaluation led by NYU early childhood researchers. This evaluation will launch in 2024. All values are tentative.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

“Everyday interactions can have a big impact on developing brains throughout childhood, starting even before babies can talk.” – Harvard Center for the Developing Child

Having made a lasting mark on the local education landscape over decades, The Children’s Storefront is now focusing on high-impact ways to promote the development of children during their critical first thousand days of life, laying a solid foundation from a child’s earliest days for lifelong success.

Why? Because one of the most exciting discoveries of recent years is how the most rapid and crucial growth of the brain occurs in the first three years of life, starting at birth. Researchers have further learned how children’s brains develop when they experience positive back and forth responsive interactions with their caregivers through communication, games, songs, art activities, and reading. Harvard University’s Center On The Developing Child calls this process “Serve and Return.” Without these interactions at this early age, the brain will be weaker. As a result, language, reading, social, emotional and other developmental difficulties may surface by the time children reach pre-school and beyond. Chances of succeeding in school and all aspects of life are greatly diminished.

Our work is based on this science, and how harnessing it deeply improves the lives of children. Our latest venture, The Children’s Storefront Learn and Play Center brings this powerful knowledge to parents and their children in user-friendly ways that make promoting the development of important language, cognitive, social and emotional skills second nature. The earlier families embrace and use “Serve and Return” type activities, the more likely they are to practice them over time. This will accelerate early brain growth, dramatically improving their children’s chances of reaching their full potential!

The Children’s Storefront works with families to promote the development of children in the first thousand days of life to build a strong foundation for lifelong success.

Learn and Play Center
“It is so great to have this in our community … we always feel welcome … my child loves everything about it!” – Learn and Play Center Parent

In 2019 The Children’s Storefront launched our first Learn and Play Center in Harlem for families with children up to age three. Full of carefully curated books, toys, musical instruments, art materials, climbing equipment and games, the Center was a free drop-in resource for over two hundred families from diverse backgrounds and walks of life. We employed a unique approach that balanced a child’s self-directed discovery of all the space had to offer, with facilitative coaching from early child development specialists for parents and caregivers to build strong foundations for their child’s learning.

Starting with the post-Covid re-launch of our physical program space, The Children’s Storefront aims to develop a network of Learn and Play centers that also offer a host of services to bolster parent/caregiver learning, including child development workshops, multi-faceted supportive services, and one-on-one learning opportunities drawing on the expertise of New York’s colleges, health care centers and child serving institutions.

Check out this video of our in-person Learn and Serve Center
https://youtu.be/M5Ghix2PGUc

Virtual Learn and Play Program
“This program is a GIFT, and I wish it could be shared with every parent with a young child. Excellent staff and supportive community!” – Virtual Learn and Play Program Parent

Since the Covid-19 pandemic we have offered virtual Learn and Play sessions, giving over one hundred parents and caregivers with their children a chance to participate safely and fully in a nurturing community via Zoom without leaving their homes. Our virtual program, based on the same principles as the Learn and Play Center, provides interactive sessions open to families with babies and toddlers, up to age three. Learn and Play sessions of four to eight families are each facilitated by early childhood coaches who engage families with music, books and activities, and provide support to the parents/caregivers, especially important during a time of heightened isolation and anxiety.

Check out these videos of our virtual Learn and Serve Program
Here are the links: https://youtu.be/0p3qUwsqj2E (English) and https://youtu.be/y3NYsMADxPA (Spanish)

History of Educational Innovation and Results
The Children’s Storefront has a storied history of changing lives in Harlem through education innovations. In 1966 a young poet, Ned O’Gorman, opened a one-room center for young children in a Harlem storefront on Madison Avenue – The Children’s Storefront. This grew into a preschool program that led to a tuition free private Pre-K to 8 elementary school, eventually known as Storefront Academy Harlem, that educated Harlem children for decades.

To further our commitment to educational success for children in struggling communities, The Children’s Storefront assisted in creating a new organization that now stands on its own, Storefront Academy Charter Schools. Today, the educational philosophy developed by The Children’s Storefront over 50 years provides the foundation for their charter schools in Harlem and the South Bronx.

The Children’s Storefront Today
Returning to our early childhood roots, The Children’s Storefront is once again charting new waters, this time engaging parents around child brain development in the first thousand days of life; and, more importantly, providing the know-how and confidence with which to spur the growth of their children’s brains.

In 2019, The Children’s Storefront piloted a state-of-the-art Learn and Play Center, welcoming local families with very young children for guided interactive sessions emphasizing child discovery activities and healthy interactions between adults and their children. In 2020, we launched our online Virtual Learning and Play program to engage families safely during the Covid pandemic.

Over time we will further offer a host of services to bolster parent/caregiver learning, including child development workshops, a multi-faceted resource center, and one-on-one learning opportunities drawing on the expertise of New York’s health care centers, colleges and child serving institutions.

“I like being in this program - it has changed a lot in my life and my children's lives.” – Virtual Learn and Play Program Parent"

Since 2019, The Children’s Storefront has engaged over 300 adults plus their children in our programs. We asked parents and caregivers for their feedback through confidential surveys and are excited to see ways we are making a difference for them.

Because of the Virtual Learn and Play Program:
• 100% feel more confident as a parent or caregiver and 100% have a better understanding of how playing with their child strengthens their child’s brain.
• “I started using serve and return technique more consciously. Observing other parents interact with their children was inspiring.”
• “During the pandemic, the introduction of sensory play helped us cope with long afternoons of boredom. I don’t get as frazzled as I normally would.”
• “It has been very encouraging to get tips for dealing with my daughter. I feel more empowered and confident in my abilities to deal with daily challenges as they arise.”

Virtual Learn and Play Parents Use What They Learn
• 90% have new activities that they’ve built into every day routines with their child and 90% have new ways to build their child's language skills.”
• “The activities suggested for each class have been very helpful in showing me how everyday items can become toys and objects of learning.”
• “We now read every night - she enjoys the routine. I use the goodbye song for leaving the park or time to tidy up toys at the end of the day.”
• “It's become a habit to always repeat what my child tells me and I feel like it encourages her. My child has developed an extensive vocabulary!”

The Children’s Storefront Programs Provide a Sense of Community
• 100% of Virtual Learning Program participants have felt supported and a sense of community with the families and staff in the program and 99% of Learn and Play Center participants said they would return.
• “This program has kept me steady many times. Positive feedback has been reassuring.”
• “Excellent staff and supportive community! Having friends in class was lovely and made my child connect better online.”
• “This is a really great space and I love all the backgrounds and people.”

Enthusiasm for The Children’s Storefront is Strong
• 100% would recommend the Virtual Learning Program and 97% would recommend the Learn and Play Center
• “This is an amazing program with amazing teachers. Can't wait for in person.”
• “Everything about this place, the environment and the people, made me feel welcome.”
• “It has been so great for my daughter to have new things to explore.”

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We act on the feedback we receive, We share the feedback we received with the people we serve, We tell the people who gave us feedback how we acted on their feedback

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback

Financials

The Children's Storefront
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Operations

The people, governance practices, and partners that make the organization tick.

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

The Children's Storefront

Board of directors
as of 01/18/2024
SOURCE: Self-reported by organization
Board chair

Robert Rylee

Development Ventures Group

Elsie Aidinoff

Orren Alperstein

Vincent Cacey

Orrick, Herrington & Sutcliffe LLP

Christine Moore

George Weiksner

Christopher Moore

Orrick, Herrington & Sutcliffe LLP

Christopher Turner

Denham & Wolf

Miriam Vega

Joseph P Addabbo Family Health Center

Karen Lundgard

Girl Scouts of Greater New York

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes

Organizational demographics

SOURCE: Self-reported; last updated 1/18/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 05/31/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.