Design Industries Foundation Fighting AIDS (DIFFA)

Make a DIFFArence!

aka DIFFA   |   New York, NY   |  www.diffa.org

Mission

DIFFA grants funds to organizations providing treatment, education, and assistance for people impacted by HIV/AIDS, homelessness, hunger, and mental health issues. Since 1984, DIFFA has emerged from a grassroots organization into a national Foundation. Headquartered in New York City, DIFFA has chapters in Chicago, Dallas, and San Francisco, and has provided over $51 million to hundreds of HIV/AIDS organizations nationwide.

Notes from the nonprofit

Copies of our 990s and audited financial statements are available on our website at https://diffa.org/financials/

Ruling year info

1985

Executive Director

Dawn Marie Roberson

Main address

322 West 52nd Street P.O. Box 228

New York, NY 10019 USA

Show more contact info

EIN

13-3224150

NTEE code info

Fund Raising and/or Fund Distribution (T12)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2020, 2019 and 2018.
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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

DIFFA raises awareness and grants funds to organizations that provide treatment, direct care services, preventive education programs and advocacy for individuals impacted by HIV/AIDS. Combating misinformation, ignorance, and prejudice is a vital element in the fight against HIV/AIDS and DIFFA is committed to continuing its support for this important work.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Student Design Initiative

Each year, DIFFA supports students creating displays to reflect on the HIV/AIDS crisis. Working with various colleges and universities, we provide education on HIV/AIDS statistics, the history and impact of the disease and ways they can get engaged.

Population(s) Served
Adults
LGBTQ people

DIFFA granted $1 million in 2022 to charities around the country

Population(s) Served
Multiracial people
People of African descent
People of Asian descent
People of European descent
People of Latin American descent

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total dollar amount of grants awarded

This metric is no longer tracked.
Totals By Year
Population(s) Served

People with HIV/AIDS, LGBTQ people, At-risk youth, Homeless people

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

Each year, DIFFA grants funds to organizations based on the amount of money we raise through our events and other fundraising initiatives.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

DIFFA raises money to grant funds to organizations who do the following:

Provide direct care services and medical treatment for people living with or impacted by HIV/AIDS (including medical case management; provider/patient treatment information; and HIV/AIDS-related social services such as housing, employment, food/nutrition, legal services, etc.);

Offer preventative education programs and services targeted to populations at risk of infection (including testing and harm reduction services);

Support public policy initiatives and advocate for those affected by HIV / AIDS.

DIFFA holds multiple fundraising events throughout the year to raise funds which are then granted to organizations all over the United States. Currently, we are pivoting to more online events during the pandemic.

Specify with Care is a cause marketing program in which DIFFA receives revenues from multiple partners in manufacturing.

DIFFA combines talent, creative marketing strategies, and a national network to find a way to leverage the resources of the design community to improve the lives of thousands of people impacted by HIV/AIDS.

Because of the support DIFFA receives from design and related industries, we are able to mobilize the vast resources and support a broad spectrum of programs.

From HIV/AIDS care and treatment to education and prevention, DIFFA has been at the forefront, funding early initiatives including condom distribution and needle exchange programs. DIFFA has also taken an active role in supporting programs aimed at protecting the legal rights and security of people living with HIV/AIDS.

Since 1984, DIFFA has emerged from a grassroots organization into a national Foundation. Headquartered in New York City, DIFFA has chapters in Chicago, Dallas, Kansas City, San Francisco, and the Pacific Northwest and partners from the gift & home industries and other communities across the US. Working together, DIFFA’s chapters and partners have provided over $47 million to hundreds of HIV/AIDS organizations nationwide.

DIFFA +, DIFFA's young professional's group, which will bring new, young people to the organization and bring awareness to the cause. They will also hold various fundraisers around New York City to keep the young community engaged in our efforts.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

    Grantee reports and assessments,

  • How is your organization using feedback from the people you serve?

    To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve,

  • What significant change resulted from feedback?

    We recently learned one of our grantees had hidden practices from us in their application and swiftly denied them any further financial support unless and until the problem is remedied.

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our funders, Our community partners,

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, We don’t have the right technology to collect and aggregate feedback efficiently, Staff find it hard to prioritize feedback collection and review due to lack of time,

Financials

Design Industries Foundation Fighting AIDS (DIFFA)
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Design Industries Foundation Fighting AIDS (DIFFA)

Board of directors
as of 10/04/2022
SOURCE: Self-reported by organization
Board chair

Cindy Allen

Interior Design

Term: 2012 - 2024

Cindy Allen

Interior Design

Thomas Polucci

HOK

Joan MacKeith

Rockwell Group

Yiannos Vrousgos

Input Creative Studio

Brooke Horan

HDR

Christine Abbate

Novita Communications

Ilene Shaw

Shaw & Co. Productions

Troy Grichuk

Gensler

Eric Stroud

Studio TK

William Murphy

Dereine Coleman

Jennifer Block

Maya Romanoff

Jennifer Schimmel

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 10/4/2022

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 12/02/2020

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.