PLATINUM2023

Ice Theatre of New York

Celebrating the Joy of Dancing on Ice

aka ITNY   |   New York, NY   |  www.icetheatre.org

Mission

The Ice Theatre of New York is a non-profit organization whose mission is to create and advance dancing on ice as an ensemble performing art through its professional dance company, collaborating with choreographers and other artists, and presenting public performances and classes to people of all ages.

Ruling year info

1985

Executive Director

Ms. Jirina Ribbens

Founder and Artistic Director

Ms. Moira North

Main address

62 Chelsea Piers Suite 308

New York, NY 10011 USA

Show more contact info

EIN

13-3258301

NTEE code info

Performing Arts (A60)

Dance (A62)

Arts Education/Schools (A25)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2022, 2021 and 2020.
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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Our city’s performing arts continue to struggle after over a year of shut down and a haltingly slow and painful recovery. Ice Theatre of New York (ITNY), as a unique form of solo and ensemble dance that lends itself to outdoor performance aims to demonstrate the kind of resilience that can light the way to reviving the sector while our unique role aims to awaken people to the joy of dancing on ice in a dangerously warming world, bridging climate awareness from the world of sports to the world of dance. We will continue to help revise the perception of figure skating as a “white” space, through our efforts to uplift and publicize BIPOC skaters ice dancers and choreographers. We seek to capitalize on our relative visibility to attract new audiences and support action as the ice sheets that are vital to our climate and poor nations' survival continue to shrink, “backyard rinks” have disappeared and the passion for ice that inspires our patrons must transform into awareness and action.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Artist Development: Master Edge Classes

ITNY offers weekly 60-min classes for skating artists (35-70 classes annually in 1 or 2 venues). Classes are taught by ITNY's teachers and 20-35 skating artists attend weekly to learn new movement techniques and improve their individual artistry, as well as their ensemble skills. Participants pay a modest fee ($15 to $20) to cover ice and teaching costs.

Mastery of the edges is the key to dancing on ice. Balance on basic edges and turns not only facilitate athleticism but also are inseparable from artistry. Style cannot develop in ice dancers with common balance mistakes: hyperextended spine, habitual foot flexing, unpointed toes, and drooping heads.

In the classes, ice dancers gain a repertory of exercises designed to develop skills necessary for accomplishing dancing on ice. Through full and proper use of the body, ice dancers encounter their basic strengths and ultimately discover their own unique ice personalities.

Population(s) Served
Artists and performers
Young adults

Our major artistic productions of dancing on ice are made up of ITNY's four ticketed performances each year, three in the spring, fully produced, and one in the fall, "unplugged" in natural light.
ITNY has no peer in the New York performing arts scene; we collaborate extensively with dance choreographers and other artists. A costumed troupe of 10 or more ice dancers expresses contemporary visions and themes under the guidance of the artistic director to embody art, movement, and music. ITNY invites a guest performer(s) and youth apprentices to participate.
Audiences of 700 can be accommodated at our venue, Sky Rink, Chelsea Piers. Tickets are $25 to $50 and $250 for seating on the ice. College students are offered $15 tickets.
One of the spring performances is also our gala fundraising performance followed by a VIP cocktail reception, dinner and awards ceremony. Each year we honor an outstanding figure skating personality.

Population(s) Served
Adults
Students

Free concerts of dancing on ice in public ice venues all fall/winter season. From short Pop-Up concerts to 30-minute performances and an hour-long annual Holiday show in Harlem.
Venues include Rockefeller Rink, Bryant Park, Wollman Rink, Brookfield Place, South Street Seaport in Manhattan, and Prospect Park in Brooklyn, as well as other seasonal rinks.
We present an annual Black History Month program at a seasonal venue, and our Winter Holiday Skating Celebration at Riverbank State Park in Harlem.
Concerts draw from our Home Season but may also introduce new works, as well as feature guest performers.

FY23 also included an off-site performance on Polyglide Ice at ONX Studio in Manhattan. The Unseen, a real-time motion capture performance on ice showcasing, celebrating, and honoring Black figure skaters of the past and present, is a collaboration with Multidisciplinary Artist and Educator LaJuné McMillian.

Population(s) Served
Adults

ITNY's signature Education and Outreach Programming, the New Works and Young Artists Series (NWYAS)
is dedicated to providing free performances and on-ice instruction for at-risk NYC public school students from Harlem, Washington Heights in Manhattan and Brooklyn and Queens.

At each of the sessions of the NWYAS, exciting performances are presented by ITNY's professional ensemble joined by young apprentice skaters, to public school children K-12 from high needs schools, followed by an actual skating clinic for up to 150 children with 10 or more teachers and additional volunteers. Series are presented at Riverbank State Park, Prospect Park, and the World Ice Arena in Queens.

The program in Harlem is supported by discretionary funding from NY City Council Member, Shaun Abreu.

We still do some virtual programming for students without access to an ice rink.

Population(s) Served
Children and youth
At-risk youth

From mid-July to May, juniors who are advanced-level skaters, rehearse and create repertory under the supervision of an ITNY choreographer, culminating in a new Junior repertory piece. Junior Ensemble members are given the opportunity to perform in our Home Season as well as in other performances.

Population(s) Served
Adolescents

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of classes offered

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adolescents, Adults

Related Program

Artist Development: Master Edge Classes

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

FY22 - back to live edge class - added a venue for that season -7 virtual for students FY21 -5 Virtual New Works and Young Artists Classes for NYC students; 18 virtual edge classes

Number of free registrants to classes

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Artist Development: Master Edge Classes

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Participants now pay for class FY21 Virtual programming FY20 partial virtual

Total number of performances

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Adults

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

FY22 all live FY21 16 live performances, 3 virtual, not included 2 corporate events (17 performances) FY20 Includes NWYAS, City Skate Concerts, Home Season concerts at Chelsea Piers &other

Total number of free performances given

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Adults

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

FY22 back to live Includes Rockefeller Rink, Bryant Park & other seasonal rinks (also 42 contracted events) FY21 16 live, 3 virtual

Average dollar price for performance tickets

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Children and youth

Related Program

Home Season Performances

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

FY22 - tickest $15 to $45 For ticketed Home Season only; and attending our annual gala dinner with optional seating on the ice is $495 or more.

Total number of off-site performances held

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Adults

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

FY22 Pop-Up City Skate Concerts at area rinks and Home Season again FY21 Pop-Up City Skate Concerts at area rinks FY20 Pop-Up City Skate Concerts at area rinks despite pandemic shutdowns in 2020.

Total number of paid seats filled for performances

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Children and youth

Related Program

Home Season Performances

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

FY22 - Home Season again FY21 - no indoor performances allowed Home Season shows at Sky Rink Chelsea Piers. Russian Olympic champion guest artist in 2018, we drew higher attendance.

Total dollars paid to artists

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Children and youth

Type of Metric

Input - describing resources we use

Direction of Success

Holding steady

Context Notes

FY22 - artistic, instructional and outreach programming ($150/performance, $25/rehearsal, $100 for teaching). Guest artists & choreographers $500-$2,000.

Number of students educated through field trips

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth

Related Program

New Works and Young Artists Series

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

FY21 virtual only Performances and ice skating clinics for public school students K-12, African-American, Latino/a, Middle Eastern, and Asian, by our professional ensemble and skating teachers.

Total number of free seats filled for performances

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Families

Related Program

City Skate Concert Series

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

FY22 perfs minus Home Season (contracted events + 24,550) FY21 Pop-Up City Skate concerts only FY20 included Riverbank Holiday Show, City Skate Concert Series (not included 10 NWYAS)

Number of professional artists employed

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Children and youth

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

FY22 - extra contracted events - 36 employees and 10 outside artists Our skating artists are members of our professional ensemble, the ensemble director, and we add guest artists who are also paid.

Average dollar price for classes

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adolescents, Ethnic and racial groups, Children

Related Program

New Works and Young Artists Series

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

New Works & Young Artists Series is free for NYC students (schools pay skate rental, but ITNY steps in if needed)

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

For over 35 years, ITNY has established dancing on ice as an ensemble performing art that is inclusive of all people. We aim to awaken the public to the beauty and the artistry that can be performed on ice in a non-competitive format.

We will continue to create new works, increase collaboration within and beyond our field specialization, conduct residencies with noted and emerging choreographers that address the issues we face and ignite artistic imagination and creative approaches.

We will increase our outreach and publicity through our dedicated marketing plan.

We will bring to public notice the wonderful skating artists, choreographers, new media artists and designers who are Black, Indigenous, and People of Color and embrace their communities.

We will build awareness and embodied connection through artistic dancing to other urgent social issues including LGBTQ rights and the importance of shrinking ice sheets and glaciers.

We will assemble Black, Latinx and Asian public school children to not only see performances but also to learn about and experience what it is like to move and even dance expressively on ice.

• Highlight the continued relevance of our art to social issues, including racial justice, human rights, migration, LGBTQ issues, and the climate issue—melting of ice sheets, rising sea levels, increased storms affecting our country and the world -- both through the work of the creative artists we commission and our own ensemble's performances.
• Recruit new ensemble members. Continue to include and promote Black, Indigenous, and other people of color and LGBTQ skaters as ensemble members and guest artists, as well as choreographers, designers, administrators and board members.
• Continue to offer weekly free Master EDGE classes in-person with a back-up of Zoom, led by one of our senior dancers; offer periodic classes for our Junior Ensemble, in-person.
• Expose public schoolchildren in five boroughs, in-person when possible and virtually when not, to ITNY performances followed by the children putting on skates and moving safely on the ice (at Riverbank State Park, Prospect Park—Le Frak Center, and City Ice Pavilion) or in the classroom if virtual.
• Offer free performances at Rockefeller Center, Bryant Park, Wollman Rink in Central Park, at Brookfield Place, Governors Island and other city rinks.
• Provide our inclusive Winter Holiday Skating Celebration on a December Saturday afternoon at Riverbank State Park in Harlem.
• Present Home Season performances featuring collaborations with choreographers and other artists including musicians; in 2022, and, if possible, 2023 in-person which will feature commissioned work by a climate activist choreographer dealing with ice and water and a black new media artist (and former Figure Skating in Harlem skater) who will interrogate figure skating while black.
• Intensify social media promotion in relation to these goals and projects.
• Reach out with the aid of a dance press agent to, dance and general public media, especially NY 1 Spectrum News and the New York Times.
• Institute a major donor cultivation and diversity campaign to grow this sector of our funding.

ITNY's capabilities have withstood the test of time. It stands, post pandemic, as a well-managed small arts nonprofit.

Since its founding in 1984, ITNY has developed a strong fundraising Board of Directors, a full-time Executive Director, full-time Founder/Artistic Director, and two part-time office staff. ITNY also pays its company of dancers, the Ensemble Director, and guest performers for a total of 36 people on payroll.

We have secured iconic Olympic Ice Dance Champions Torvill & Dean as honorees for our first in person Home Season and Gala performance since October, 2019, in early May, 2022. Guest choreographers have been discussed above.

Even at the height of the omicron, we have been providing “pop-up” free performances at Rockefeller Center, Bryant Park and other rinks (see above). We have provided many classes and performances via video and zoom. We have maintained our weekly Master EDGE Class throughout the pandemic. What formerly drew 30 people in person has drawn as many as 400 on Zoom.

Over time, we have worked with Twyla Tharp, Jacqulyn Buglisi, Edward Villella, Lorna Brown who was an original member of John Curry’s Theater of Skating, Ann Carlson, and Deneane Richburg of Brownbody, a McKnight Fellow in Choreography, JoAnna Mendl Shaw, and will soon work with new media artist LaJuné McMillian and continue to work with climate activist choreographer Jody Sperling.

We have a history of collaborating with diverse artists, resulting in adventurous explorations and creation of notable works, such as those mentioned above and even aerial works. Our inclusive ensemble of company performers and frequent guest performing artists have collaborated closely with the artistic staff, choreographers and production staff order to develop and maximize their already magnetic appeal and ability to connect with audiences.

We have upgraded our practice through active participation in solidarity with our arts and culture leadership counterparts throughout NYC in the Culture @ 3 and New Yorkers For Culture and the Arts Zoom conference calls, where we share information, questions, challenges, best practices and advice as a way of helping us all move forward as a field of human amplification and healing both collaboratively and as individual non-profits.

During the pandemic shutdown, we have developed beautiful aerial choreographies with our synthetic ice surface, in order to create videos/film before transferring to real ice when Chelsea Piers opened up again on Sky Rink. Before that we had been covered and videoed in edge class type preparations for the virtual season by NY Times chief dance critic Gia Kourlas in “Trading the Ice for New York City Pavement.” The article, still available on the Times' website, contained six short videos by Carlos Vasta of our ensemble members and highlighted how they captured “the glide” and stayed in shape for the return of open ice rinks.

In featuring our performers in videos, we also helped them learn new off-ice skills and how to work on the synthetic ice (Polyglide panels that fit together) that we keep in our rented storage space in Brooklyn. Recent videos by ITNY: "Fragile" with ensemble member Aaron Singletary; "Shadow" and "I Will Fall for You,” by senior dancer Sarah France (who also edited the videos); and “Skaters During Covid” by volunteer Mesha Green, edited from submittals by our dancers. We also made “Junior Ensemble” of our teenage ensemble developing choreography, guided and videoed by their director, Sarah France. Dancers are always paid for their work making videos.

Variety and quality of pre-pandemic collaborations—Jody Sperling (“Arctic Memory”), Grammy Award-nominated jazz composer, singer and skater Theo Bleckmann, opera and jazz singer and skater Alicia Hall Moran, and the Museum of the City of New York. We have commissioned and begun work on new pieces with new media artist LaJuné McMillian and climate activist choreographer Jody Sperling.

We published a series via email and our website: Black Lives Matter On and Off the Ice, featuring Black artists giving their experiences and opinions as skaters.

We published a series via email and our website: Black Lives Matter On and Off the Ice, featuring Black artists giving their experiences and opinions as skaters.

Quality of Skaters at weekly Master EDGE Class: pre-pandemic, we were able to recruit two new, well-qualified ensemble members from EDGE class.

In our weekly Zoom Master EDGE class, average attendance has been 400, with enthusiastic online participants praising it as a great workout and preparation for using edges, the key to fluency and artistry on ice.

Since the beginning of the pandemic we have actively participated in solidarity with our arts and culture leadership counterparts throughout NYC in the Culture @ 3 and New Yorkers For Culture and the Arts Zoom conference calls, where we share information, questions, challenges, best practices and advice as a way of helping us all move forward as a field of human amplification and healing both collaboratively and as individual non-profits.


How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals, to shape our artistic programming

  • Which of the following feedback practices does your organization routinely carry out?

    We engage the people who provide feedback in looking for ways we can improve in response

  • What challenges does the organization face when collecting feedback?

    Staff find it hard to prioritize feedback collection and review due to lack of time

Financials

Ice Theatre of New York
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Ice Theatre of New York

Board of directors
as of 06/14/2023
SOURCE: Self-reported by organization
Board co-chair

Mr. William J. Candee IV

Attorney & Counselor

Term: 2012 - 2200


Board co-chair

Ms. Betty Wasserman

Interior Designer

Term: 2022 - 2200

Susan Numeroff

Artisanal Cheese Group

William J. Candee III

No Affiliation

Mary Gaillard

AIG

Moira North

Ice Theatre of New York

Violet Eagan

Skating Coach

Jessica Betts

The Field House at Chelsea Piers

Frances Black Strauss

Frances Black Projects

David Mellins

Sanskrit Scholar

Betty Wasserman

Betty Wasserman Art & Interiors

Elizabeth Beller

Practising Law Institute

Doug Haw

Coach

Lisa Renda

CEO, BPA Quality

Craig Cichy

ED of the Social Impact Fund

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 6/14/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female

The organization's co-leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female

Race & ethnicity

No data

Gender identity

No data

Transgender Identity

No data

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 08/27/2019

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
Policies and processes
  • We have community representation at the board level, either on the board itself or through a community advisory board.