RAINFOREST ALLIANCE

We envision a world where people and nature thrive in harmony.

aka RA   |   New York, NY   |  www.rainforest-alliance.org

Mission

The Rainforest Alliance is an international non-profit organization working at the intersection of business, agriculture, and forests to make responsible business the new normal. We are building an alliance to protect forests, improve the livelihoods of farmers and forest communities, promote their human rights, and help them mitigate and adapt to the climate crisis.

Ruling year info

1987

Chief Executive Officer

Mr. Santiago Gowland

Main address

27 East 28th St, 8th Floor

New York, NY 10016 USA

Show more contact info

EIN

13-3377893

NTEE code info

Forest Conservation (C36)

International Agricultural Development (Q31)

Natural Resource Conservation and Protection (C30)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Forests are critical to the survival of every living thing on Earth. Forests clean the air, absorb greenhouse gas emissions, and stabilize the climate—both globally and locally. Agriculture drives 80 percent of tropical deforestation and billions of tons of greenhouse gas emissions each year. Maximizing harvests on existing cropland is critical to a global food security. The race to feed the world's growing population (projected to be 9.8 billion by 2050), while also addressing the impacts of climate change on farms, begins now. Thriving farmers and healthy forests go hand-in-hand. Subsistence farming and commercial farming combined are responsible for more than 80 percent of tropical deforestation. As the world's population increases, so does the demand for food—and with it, the pressure to raze forests for more farmland. Making current cropland more productive is one of the most direct ways to improve farmer livelihoods and halt deforestation.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Forestry

Because more than six billion people rely on trees and plants to build houses, produce paper, make furniture and stay warm, the pressures on the world's forests are staggering. The Rainforest Alliance works to encourage better on-the-ground forestry practices by rewarding businesses, communities and governments that meet standards for sustainability. And we do this while protecting soils, waterways and wildlife; ensuring that workers and neighboring communities are treated fairly; and helping forestland retain its economic value over the long term.
 Central to our sustainable forestry efforts is independent third-party certification, which assures consumers that the wood products they purchase come from well-managed forests. We also offer timber legality verification services to ensure that your wood supply comes from legal sources and verification and validation of forest-based carbon projects under a variety of standards.

Population(s) Served
Indigenous peoples
Economically disadvantaged people

Agriculture -- farming and grazing -- already uses 38 percent of the Earth's lands. Industrial agriculture is a leading polluter and a rapacious user of water. As population pressures increase everywhere, and the pace of conversion from forests to farmland accelerates, current practices will only continue to accelerate the cycle of poverty experienced by most farmers, especially in and around our planet's most sensitive and unique ecosystems.
 But Rainforest Alliance Certified (http://www.rainforest-alliance.org/certification) farms have reduced environmental footprints, are good neighbors to human and wild communities, and are often integral parts of regional conservation initiatives.

Population(s) Served

Climate change disproportionately affects the world’s most vulnerable people -- especially poor rural communities that depend on the land for their livelihoods. Farmers and forest communities all over the world are fighting changing weather patterns caused by climate change: higher temperatures, drought, unpredictable rainfall, wildfires, and extreme weather events like hurricanes and floods. These changing conditions present huge challenges to farmers who depend on specific weather conditions to grow their crops, and can also lead to the spread of pests and diseases to new regions, damaging and sometimes completely decimating crops. Our programs provide training and guidance to farmers on how to assess the risks posed by climate change, and then to adopt climate-smart farming methods that increase their resilience while protecting the environment -- for example, planting new trees, introducing new crop varieties, good soil management.

Population(s) Served

The Rainforest Alliance partners with indigenous and local communities in our efforts to increase sustainability. Because we work closely with farmers and other community members in our certification program, the scope of our work becomes wider than agriculture and forestry. We also focus on various human rights issues, including child labor, forced labor, workplace violence and harassment, and gender inequality. Partnering with communities to address these issues leads to better, more productive farming and improved livelihoods for families and communities.

Population(s) Served
Indigenous peoples
Farmers
Indigenous peoples
Farmers
Indigenous peoples
Farmers

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of people trained

This metric is no longer tracked.
Totals By Year
Population(s) Served

Indigenous peoples, Farmers

Related Program

Agriculture

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

People trained in earth-friendly land management practices

Number of Nations where the nonprofit has programs

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Nations where we have active sustainability projects and/or certified farmers

Area of land, in hectares, certified against sustainability standards

This metric is no longer tracked.
Totals By Year
Related Program

Agriculture

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Farmland certified against Rainforest Alliance's sustainability standards globally.

Companies that work with us to source certified ingredients and improve their business practices

This metric is no longer tracked.
Totals By Year
Related Program

Agriculture

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Roughly 1.6 billion people around the world directly depend on forests for their livelihoods. Workers all over the world support their families with income earned from activities—like forestry, farming and tourism—that take place in rainforests, and many of them earn less than USD $1.25 a day.

The economic security and well-being of farming and forest communities are central to our long-term vision of a rebalanced Earth. That's why we've embedded concrete strategies to support the environmental, economic, and social health of rural communities around the world into our training and certification programs.

The Rainforest Alliance uses a comprehensive range of strategies to conserve forests around the world. Our conservation partners include indigenous forest communities, governments, civil society organizations, and companies committed to responsible sourcing. Together, we have helped prevent the deforestation of nearly 4.4 million hectares in high-risk landscapes and forest frontiers. We train farmers in some of the world's most vulnerable landscapes to farm in a way that boost crop yields, conserves forests, protects streams and rivers, and nurtures soil health.

The economic security and the wellbeing of farming and forest communities are central to a long-term vision of a rebalanced Earth. That's why we've embedded concrete strategies to support the environmental, economic, and social health of rural communities around the world into our training and certification programs.

The Rainforest Alliance provides sustainable land-use training that targets the agriculture, forestry and tourism industries. Our approach helps forest-dependent communities manage surrounding land in ways that protect biodiversity and the climate, while also ensuring a livelihood for workers and their families. Additionally, we connect businesses to farms, forests and tour operations that are managing their land sustainably.

To read more about our capabilities and approach, visit: http://www.rainforest-alliance.org/approach

A wonderful and in-depth examination of our organization's impact is available at http://www.rainforest-alliance.org/impact

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

  • How is your organization using feedback from the people you serve?

  • With whom is the organization sharing feedback?

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

Financials

RAINFOREST ALLIANCE
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Operations

The people, governance practices, and partners that make the organization tick.

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

RAINFOREST ALLIANCE

Board of directors
as of 06/27/2022
SOURCE: Self-reported by organization
Board chair

Mr. Daniel Katz

The Overbrook Foundation

Daniel R. Katz

The Overbrook Foundation

Antonius Van Der Laan

Peter Schulte

Wendy Gordon

Labeeb Abboud

Tasso Azevedo

Sonila Cook

Daniel Couvreur

Marilu Hernandez de Bosoms

Eric Rothenberg

Kerri Smith

Annemieke Wijn

Dr. Anurag Priyadarshi

Dan Houser

Juan Esteban Orduz Trujillo

Nalin Miglani

Nina Haase

Vanusia Carneiro Nogueira

Peter Lehner

Anisha Rajapakse

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 2/9/2022

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

No data

Race & ethnicity

No data

Gender identity

No data

 

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Sexual orientation

No data

Disability

No data