The 52nd Street Project, Inc.

aka The Project   |   New York, NY   |  www.52project.org

Mission

The mission of The 52nd Street Project, a community-based arts organization, is to bring together kids from Hell's Kitchen in Manhattan, starting at age ten and lasting through their teens, with theater professionals to create original theater offered free to the general public. By building on the core experience of accomplishment and collaboration, the Project fosters a sense of inclusion in a place where the children belong and where their creative work is the driving force. Through long-term mentoring relationships and exposure to diverse art forms, the Project seeks to expand the children's means of expression and to improve their literacy, their life skills, and their attitude towards learning.

Ruling year info

1993

Executive Director

Carol Ochs

Artistic Director

Natalie Hirsch

Main address

789 10th Avenue

New York, NY 10019 USA

Show more contact info

EIN

13-3467948

NTEE code info

Theater (A65)

Other Youth Development N.E.C. (O99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Playmaking

A nine week course that teaches kids the fundamental tools for writing for the stage, culminating in performances of the plays written by kids and performed by professional actors.

Population(s) Served
Children and youth

An adult volunteer writes a short musical to perform with their kid partner. The cats spends a week out-of-town rehearsing and upon returning to the city the shows are presented for free to the general public.

Population(s) Served
Economically disadvantaged people

One adult and one kid perform in an original piece written by the kid.

Population(s) Served

A two-year acting conservatory program that covers fundamentals of acting such as movement, voice, mask, improvisation, clown, verse, scene work, and Shakespeare. The first year culminates in the Teen One-Act Festival and the second year focuses on a full-length work by Shakespeare, which the teens help to adapt and then perform, locally and out of town.

Population(s) Served

Where we work

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The 52nd Street Project brings together kids from Hell's Kitchen in Manhattan, starting at age ten and lasting through their teens, with theater professionals to create original theater offered free to the general public. It aims to provide its members with a place where they can be engaged in the arts and their education as a means of empowerment. By building on the core experience of accomplishment and collaboration, The 52nd Street Project fosters a sense of inclusion in a place where the children belong and where their creative work is the driving force. All programming is free for the participants and all presentations are free to the public.

The presentations of the Project's performance-based programs provide a moment of public validation for the students. They bring together family, friends, and the general public to celebrate the accomplishments of the children right before their eyes. The 52nd Street Project is known in the community as an asset to the children of the neighborhood. It is also regarded in the theater community as a source of inspiration and creative rejuvenation for the artists who participate.

The 52nd Street Project has served thousands of kids and volunteers and has played an instrumental role in compelling many of its kids to go on to successful enrollment in higher education institutions from John Jay College to Harvard University.

The 52nd Street Project employs a structure of diverse and rewarding programs, all available to the kids after completing their first program, Playmaking. After Playmaking, a nine-week session in which kids are taught the fundamental tools of writing for the stage, all Project programming is made available to the members. This includes educational programs like Homework Help and Smart Partners, performance-based programs like One-on-Ones, Playback, and Teen Ensemble, and New Platforms such as Filmmaking, Dancemaking, Poetry, Theatrical Design, Photography, and Stage Combat.

The programs are rich in mentorship, arts exposure, and academics, and have been strategically constructed to grow and develop as the kids do, from the time they are ten all the way into their teen years. The programs become more challenging and require a greater time commitment as the kids progress through them. This ensures that when they approach young adulthood, they have a community of supportive collaborators, and a sense of confidence and skill to reinforce them. The Project gives the kids opportunities to express themselves and to experience validation from their community, enforcing the message that what they create is worthwhile. These experiences build self-confidence and resiliency in the kids, which are strong indicators for success in later life.

The 52nd Street Project has a committed team of staff members, board members, volunteers, and supporters. With the help of the community, the Project has the ability to create positive experiences for our members and to develop new experiences for future members.

The Project has a rigorous schedule of fundraising events, and enlists the support of corporate, foundation, and individual contributions. With the help of various supporters, the Project's programming is adequately subsidized and constantly evolving to find new ways to meet set goals.

The Project recently established its New Platforms programming, which introduces a brand new level of arts exposure to its members. The New Platforms program is continuing to evolve with units in diverse art forms that offer kids other means of self-expression and exposure to a wider range of adult mentors. Recently, New Platforms classes have included Storytelling, Filmmaking, and Stage Combat. Each program was met with enthusiasm from the kids and resulted in very successful public presentations of their work. New Platforms also includes our Teen Employment Program, in which we offer paid, real world work experience for our teens in an environment where they feel safe and accepted.

Financials

The 52nd Street Project, Inc.
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
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  • Compare nonprofit financials to similar organizations

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The 52nd Street Project, Inc.

Board of directors
as of 4/22/2021
SOURCE: Self-reported by organization
Board co-chair

Cathy Dantchik


Board co-chair

Louis Friedman

Stephen Graham

Bard College

Lisa Benavides-Nelson

NYU

Wendy Ettinger

Chicken & Egg

Rachel Chanoff

The Office

Louis Friedman

Flexis Capital

Alex Vasillaros

Vasillaros & Sons

Carol Ochs

The 52nd Street Project

Gus Rogerson

The 52nd Street Project

Cathy Dantchik

No Affiliation

Carolyn DeSena

No Affiliation

Robert Goldberg

Yorke Construction

Merritt Tilney

Citibank

Jose Soto

No Affiliation

Shirley Rumierk

no Affiliation

Willie Reale

No Affiliation

Noel Mihalow

Pine Rock Entertainment

Frances McDormand

No Affiliation

Wendy vanden Heuvel

No Affiliation

Natalie Hirsch

The 52nd Street Project

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No