Harlem Educational Activities Fund, Inc.

Where College is the Rule

aka HEAF   |   New York, NY   |  www.heaf.org

Mission

HEAF changes the lives of underserved young people beginning in middle school and continuing in college and beyond through a youth development approach that includes rigorous year-round academic enrichment, social and cultural exposure and constant individual attention.

Ruling year info

2000

President and CEO

Ruth Rathblott

Main address

2090 Adam Clayton Powell Jr Blvd 10th Fl

New York, NY 10027 USA

Show more contact info

EIN

13-3568672

NTEE code info

Student Services and Organizations (B80)

Educational Services and Schools - Other (B90)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Problem: In New York City, an average of 64.6% of African American students graduate high school and for Hispanic students, it's 63.5% Solution: 100% of HEAF Students graduate high school on time! Problem: 63.6% of NYC High School Seniors gain admissions into four-year colleges Solution: Nearly 100% of High School Seniors gain admissions and enroll in four-year colleges! Problem: the Nationwide average of African American Students graduating college is 37% and is 42% for Hispanic students. Solution: 83% of HEAF students graduate with a college degree!

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

High Expectations

High Expectations is HEAF’s middle school program, integrating academic enrichment and experiential learning that begins the students’ preparation for acceptance into NYC’s top public high schools and introduces them to college preparation. By familiarizing students with the benefits of higher education as early as the sixth grade, HEAF focuses our participants’ long-term vision and gives them the tools, resources and social-emotional support necessary to thrive in middle school and gain acceptance to New York City’s most competitive high schools.

Population(s) Served

High school is an especially difficult time for most students because of conflicting social pressures and numerous demands on their time. College Quest offers a wealth of engaging educational experiences and college-level coursework to assist our members in navigating these challenges and remaining focused on their education. In 9th-11th grade, students have many opportunities to discover new interests and improve their existing skills. As a 12th grader, each student receives one-on-one guidance as they complete college applications and choose among their acceptances.

Population(s) Served

Helping students gain acceptance to college is only part of HEAF’s work. Our commitment to students’ success remains strong once they enter college. We facilitate our participants’ college experience with gestures as small as sending care packages or as significant as visiting students on campus.

Our Onward College Support Program provides first-generation college students with the continuing social, emotional, career and community support they need to make the transition to college and to complete their undergraduate studies. Onward™ also serves as a support network for HEAF’s college graduates.

Population(s) Served

The Youth Development Department was designed to help youth develop and celebrate their social and emotional assets. Students explore ethics, values, leadership, identity and their relationship to the world around them. Activities focus on personal goal setting, teamwork and communications, problem solving and self exploration. Within a diverse environment of physical, cultural, philosophical, and social factors, students learn to articulate their personal values and self-identity through hands-on activities and discussion. Students develop leadership skills during retreats where young people are engaged in decision-making, critical thinking, problem solving, and team building exercises. Students then practice these skills in real-world settings, such as the Youth Leadership Council, community service activities and internships.

Population(s) Served

Summer Quest is a five-week summer enrichment program that cultivates academic and social development in rising 7th, 8th, and 9th grade students in preparation for the New York City high school selection process and the transition to high school.

Population(s) Served

Where we work

Accreditations

Service Enterprise Certified 2018

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

HEAF changes the lives of underserved young people beginning in middle school and continuing in college and beyond through a youth development approach that includes rigorous year-round academic enrichment, social and cultural exposure and constant individual attention.

HEAF will become a sustainable national supplemental education model that is highly valued, heavily supported and continually broadening its footprint by building upon its extraordinary impact on the students it serves, their families and the community.

Here at HEAF, we have three goals:

1. Visibility -- we are an almost 30-year-old organization, but the best-kept secret in Harlem. How do we become more known to the college access community, education community, and a name all of New York City knows?

2. Innovation -- we strive to improve on the classes and technology we offer to our students to keep up with them, how they learn, what they are interested in, and what job prospects will they have when they are career ready.

3. Sustainability -- we need to diversify our funding base to ensure that we are sustainable for the next 30 years.

HEAF has focused our strategies around those three goals of Visibility, Innovation, and Sustainability helping us remain focused on our strategy to accomplish these goals each year.

Visibility: Create a recruitment strategy that includes partnerships with middle and high schools citywide and community organizations that will increase our student pipeline, increase community awareness. We will also build out our annual College Decision Day event to be tri-state focused, expanding our list of college access partners as well as students who participate in the event.

Innovation: Our focus will be on adopting technology to assist in: tracking student satisfaction and feedback, creating effective assessment tools, and to explore new classes and opportunities to offer to our students.

Sustainability:
For students, we want to be able to streamline our recruitment process from application to assessment. Our support also includes assisting students with scholarship resources and focus on financial literacy.

For staff, we want to be ever evolving our culture to fit the needs of our staff and assisting in creating more opportunities for growth as well as ensuring competitive salaries with competing organizations.

For fundraising, we are working hard on growing our individual reach, exploring new foundations, and finding new ways to engage volunteers and donors.

We are continually building a stronger team here at HEAF, creating a staff with more passion and more expertise in their fields giving us the ability to meet everyday challenges our organization faces. We are continually growing our Board and trying to get them more engaged. We currently have 26 diverse people from various backgrounds in finance, law, education and real estate.

We are also in the midst of developing a strategic growth plan to determine where we need to grow and how we do that to serve more New York City students, starting with our Brooklyn site.

We also have a brand new, state of the art technology Learning Lab that provides our students with innovative and exciting technologies to do and learn more.

We are growing our College Decision Day Event to include the tri-state area, to include more college access organizations. This year, we aim to have 25 partner organizations and 250 students announcing where they go to college on the historic Apollo Theater stage.

Over the past few years, we have made significant strides here at HEAF! We continue to grow and increase the students we serve both here in Harlem and our site in Brooklyn. This upcoming summer will be the first ever Summer Quest in Brooklyn (to be modeled after our [email protected] long-term summer programming) and we are excited to begin increasing Brooklyn to a full replication.

We have also continued to grow our two main events of the year College Decision Day and our Annual Gala, this most recent gala we surpassed our fundraising goal.

We continue to be innovative in the classes and curriculum we offer to our students as well as creative in the ways we partner with schools, community organizations, government, and corporate partners.

Striving to keep our program sustainable, we work hard in trying new things, expanding our funding circles with new foundation and corporation partnerships, as well as increasing the ways individuals can contribute. For the 3rd year, we will have our 11x11 campaign, our online peer to peer fundraising campaign, where we try to raise as much money as we can in 11 days in honor of our 11-year commitment to our students.

Financials

Harlem Educational Activities Fund, Inc.
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Operations

The people, governance practices, and partners that make the organization tick.

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  • Analyze a variety of pre-calculated financial metrics
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Harlem Educational Activities Fund, Inc.

Board of directors
as of 6/18/2019
SOURCE: Self-reported by organization
Board chair

Mr. John Jacobsson

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Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes