HOME INSTRUCTION FOR PARENTS OF PRESCHOOL YOUNGSTERS (HIPPY) U.S.A.

A Love of Learning Begins at Home

aka HIPPY USA   |   Little Rock, AR   |  www.hippyusa.org

Mission

HIPPY partners with parents to prepare their children for success in school.

Notes from the nonprofit

Building on the strengths of families, HIPPY peer home visitors, who share the language of the parents, deliver 30 weeks, one hour each week, of high quality curriculum and coaching directly to parents who then work with their own 2, 3, 4 and 5 year old children for twenty minutes each day. The HIPPY curriculum has activities grouped into the following domains: Literacy, Math, Science, Motor and Language. Cognitive, creative, social and emotional skills are addressed in each domain throughout the curriculum. In addition, the HIPPY model includes parent group meetings to reduce isolation among parents by supporting their knowledge, connections and efficacy in their role as their children's first best teacher.

Ruling year info

1993

National Executive Director

Ms. Staci Croom-Raley

Main address

P.O. Box 1034

Little Rock, AR 72202 USA

Show more contact info

EIN

13-3672592

NTEE code info

Family Services (P40)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

The HIPPY USA model enables children in disadvantaged groups to enter school prepared and ready to learn. HIPPY USA seeks to eliminate the achievement gap as documented in the average standardized test scores of white and black or white and Hispanic students, gaps that are largely attributed to socioeconomic disparities between white, black and Hispanic families. Without interventions like HIPPY USA, many of these children will experience much more negative and much, much more expensive outcomes—including a lack of education, no employment or underemployment, being in the prison system and continuing this negative cycle.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Home Instruction for Parents of Preschool Youngsters (HIPPY)

HIPPY USA, located in Little Rock, AR, was established as an independent non-profit organization in 1988 to promote and guide the development of the HIPPY program in the United States. Currently, there are 120 independent HIPPY program sites operating in 20 states and the District of Columbia, serving over 15,000 children and their families. HIPPY is a home-based program for parents with children ages two, three, four and five. The HIPPY curricula, available in both English and Spanish, include 30 weekly activity packets, storybooks, manipulative shapes and other teaching materials. The curricula are focused on specific school readiness skills including visual discrimination, phonemic awareness, pre-math concepts, self-concept, creativity, problem-solving, and logical thinking. The parents who participate in the program spend approximately 15 to 20 minutes per day teaching their children by using the HIPPY activity packets and books. In light of COVID, our service model has converted to virtual visits to ensure safety between families and home visitors.

Population(s) Served

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of parents/guardians engaged in student activities

This metric is no longer tracked.
Totals By Year
Related Program

Home Instruction for Parents of Preschool Youngsters (HIPPY)

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Holding steady

Number of children who have emerging literacy skills such as beginning letter recognition and phonological awareness, story comprehension, and use of writing materials.

This metric is no longer tracked.
Totals By Year
Related Program

Home Instruction for Parents of Preschool Youngsters (HIPPY)

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Holding steady

Context Notes

Areas described within this metric delivered through the Year 1, Age 3 HIPPY curriculum.

Number of children who have the ability to use eye-hand coordination, strength, and motor control to use age-appropriate tools and utensils effectively

This metric is no longer tracked.
Totals By Year
Related Program

Home Instruction for Parents of Preschool Youngsters (HIPPY)

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Areas described within this metric delivered through the Year 1, 2 and 3 (ages 3, 4 and 5) curricula.

Number of children who have the ability to use language for expression and to communicate with others

This metric is no longer tracked.
Totals By Year
Related Program

Home Instruction for Parents of Preschool Youngsters (HIPPY)

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Areas described within this metric delivered through the Year 2 and 3 (ages 4 and 5) curricula.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

HIPPY USA's vision is that all parents and caregivers are empowered and engaged to teach and prepare their children for educational success.

The goals of HIPPY USA include growth into new communities, increasing the capacity of the national office, building brand awareness, expanding research, fostering innovations, and supporting expansion efforts of existing HIPPY agencies.

HIPPY USA six strategies for achieving its vision and goals:
1) Growth. Available in communities where we are most needed. Measured by the number of families, health of local programs, number of local program sites, retention of families and budget/income investments.

2) Capacity. Represents its commitment to excellence measured by performance, impact and endurance. Defined by board engagement, training and certifications, donor engagement and giving and new partnerships.

3) Branding. Increase its visibility through multiple platforms. Developed through the interactive website, social media strategy and alumni network.

4) Research. Implement coordinated evaluation and research projects. Focus on parent/child outcomes, risk reduction, healthy choices and workforce development initiatives.

5) Innovation. Approach its future with passion for partnerships, creativity and focus on families. Emerging technologies include digital HIPPY platforms, family focus (2Gen + more), social enterprise and expanding curricula.

6) Local Programs. Sustained and expanded through model efficacy, superior performance and distinctive impact. Supported through programmatic data collection and storytelling, diversified funding and parent and provider advocacy.

HIPPY helps parents empower themselves as their children's first teacher by giving them the tools, skills and confidence they need to work with their children in the home. The program was designed to bring families, organizations and communities together and remove any barriers to participation that may include limited financial resources or lack of education.

HIPPY USA is the national office for the network of state coordinating offices and local HIPPY programs in the United States, with the primary responsibilities of providing training and technical assistance; developing and improving the HIPPY materials and model; conducting outreach and advocacy; collecting national data; and overseeing research. In addition, HIPPY USA has five state offices and three state contacts that aid and support to new and existing HIPPY programs operating in their states.

For 30 years, HIPPY USA has been successfully delivering its early learning model to parents across the country

During the 2018-19 program year, HIPPY USA sites served over 14,000 children and their parents or guardians. Almost 1,000 HIPPY employees, of which 78% are Home Visiting paraprofessionals, taught parents early childhood education lessons by completing over 280,000 home visits.

Involvement is what HIPPY USA is seeking to accomplish. Involvement is more than just parents. We have untapped areas of this country in need of solutions to break the generational achievement gap. HIPPY USA must drive new partnerships that bring people together who are seeking to accomplish a common goal: educating parents and families.

Tracking the data is powerful and necessary because the full story is about more than school readiness and parental involvement. The story has sub-chapters that we must develop by focusing on:
1) Empowerment for kids with confidence, knowledge, and social awareness and critical thinking. These things make the difference between visiting kids in college as opposed to visiting them in prison.

2) Empowerment for parents as learners, teachers, “doers." Parents learn how to be better parents, and literacy is promoted in the home, and education becomes a “family value." These parents become future home-based-educators (HBEs) and earn wages based on a skill they've developed. There is great power and dignity in earning money for a skill that is uniquely yours.

3) HIPPY is workforce investment, economic empowerment, self-reliance and self-sufficiency. Employers love this—because people that are accustomed to working normally continue working.

Financials

HOME INSTRUCTION FOR PARENTS OF PRESCHOOL YOUNGSTERS (HIPPY) U.S.A.
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

HOME INSTRUCTION FOR PARENTS OF PRESCHOOL YOUNGSTERS (HIPPY) U.S.A.

Board of directors
as of 6/22/2020
SOURCE: Self-reported by organization
Board co-chair

Verelyn Gibbs Watson

Watson-Works, LLC

Term: 2017 - 2021


Board co-chair

Dr. Laura Peracchio, Ph.D.

University of Wisconsin

Term: 2019 - 2021

Laura Peracchio, Ph.D.

University of Wisconsin

Victoria Kern

San Diego State University Research Foundation

Susan Storer

Macy’s, Inc., Retired

Verelyn Gibbs-Watson

Watson Works, LLC

John Gonzalez

JDG Associates, Inc.

Jeffrey Keilson

Advocates, Inc.

Anita Stoller

Apple, Inc., Retired

Leroy Butler

HIPPY Alumni

Suzanne Plastrik

National Council of Jewish Women (NCJW) Representative

Miriam Westheimer, Ed.D

HIPPY International

Andre Goode

Covenant House of California-Bay Area

Dora Lipper

Nonprofit Professional

Francesca Scheiber

Ph.D. Candidate, University of Iowa

Marjorie Margolies

Mayer Brown LLP

Carla Mowell

Field Representative HIPPY USA, National Trainer

Robin Frank

Advocate and Volunteer

Hong Van Pham

Researcher and Volunteer

Richard Rubenstein

Plymouth Spring Company

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Not applicable
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Not applicable
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Not applicable
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Not applicable
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable