Charity Navigator

Your guide to intelligent giving

Saddle Brook, NJ   |  https://www.charitynavigator.org

Mission

Charity Navigator's mission is to make impactful philanthropy easier for all.

Ruling year info

2002

President & CEO

Michael Thatcher

Main address

299 Market St #250 Suite 101

Saddle Brook, NJ 07663 USA

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EIN

13-4148824

NTEE code info

Philanthropy / Charity / Voluntarism Promotion (General) (T50)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Charity Navigator aims to make impactful philanthropy easier for all by providing important information, ratings, and tools for donors and presenting charities with information that helps them operate more effectively. Charity Navigator enables donors greater confidence in their giving decisions and highlights organizations doing important work throughout the world.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Charity Rating System

The organization makes impactful philanthropy easier for all by providing the charitable sector with ratings and information on more than 160,000 charities.

Population(s) Served
Adults

Where we work

Awards

Founder Pat Dugan recognized as #38 on the list of 100 Most Influential People in Business Ethics 2011

Ethisphere Magazine

A 2010 Best Money Web Site 2010

Money Magazine

25 Best Web Sites in 2007 2007

Kiplinger's Personal Finance Magazine

50 Coolest Web Sites 2006

Time Magazine

Philanthropy Hall of Fame 2007

Business Week

Best Charity Review Site - "The Best List 2011" 2011

Kiplinger's Personal Finance Magazine

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of nonprofits in listed on CN website / included in database

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Numbers provided are per fiscal year ending June 30.

Number of rated nonprofits

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Type of Metric

Context - describing the issue we work on

Direction of Success

Decreasing

Context Notes

Numbers provided are per fiscal year ending June 30.

Number of organizations with CN Advisories

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Numbers provided are per fiscal year ending June 30.

Total number of site visits

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

Numbers provided are per fiscal year ending June 30.

Donations ($) made directly via CN website to other charities

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

Numbers provided are per fiscal year ending June 30.

Number of overall donors

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

Numbers provided are per fiscal year ending June 30.

Number of Blog Visits

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Numbers provided are per fiscal year ending June 30.

Number of Hot Topics lists published

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Numbers provided are per fiscal year ending June 30.

Number of donations made through Hot Topics

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

Numbers provided are per fiscal year ending June 30.

Number of websites and organizations (outside of our organization) that share our resources and information

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Numbers provided are per fiscal year ending June 30.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Charity Navigator aims to make impactful philanthropy easier for all by providing accessible information, ratings, and tools for donors, and by presenting charities with information that helps them operate more effectively. Charity Navigator allows donors to feel confident in their giving decision and highlights organizations doing important work throughout the world.

Charity Navigator’s expert insights and ratings are impartial and provided free of charge. Charity Navigator’s guidance to nonprofit organizations helps them operate efficiently, promote organizational sustainability, and inspire donor confidence.

Guided by its 2021 strategic plan, Charity Navigator aims to provide the most thorough evaluations of nonprofit organizations while pursuing three main goals:
1. Equip the entire philanthropic ecosystem with the tools, ratings, and information they need to make impactful investments,
2. Expand the number of people and organizations who understand and commit to the idea of intentional philanthropy,
3. Deepen commitment to giving.

Charity Navigator has more than 19 years of experience providing objective ratings of America’s leading charities, reviews tens of thousands of nonprofit tax returns every year, and continues to expand and improve its rating system. Charity Navigator collaborates with other nonprofit management experts to expand the breadth, depth, and reach of the information, tools, and ratings it provides.

(1) Number of charities rated: As of July 1, 2019 Charity Navigator’s database has more than 1,720,844 million U.S. registered nonprofits and 9,114 rated charities (up 0.2% since July 1, 2018) which consists of 8,650 zero to four-star rated charities and 518 CN Advisories.

(2) Expansion of depth and sophistication of ratings methodology: Charity Navigator launched in 2002 with Financial Rating System (1.0). In September 2012, Charity Navigator added Accountability & Transparency Metrics to the rating methodology (2.0). In 2014 Charity Navigator took a first attempt at evaluating Results Reporting for nonprofits (3.0), pausing after the initial launch for further research and development. In June 2016, Charity Navigator made a comprehensive update to Financial Metrics to highlight further intricacies in nonprofit financial reporting (2.1). In November 2017, CN partnered with GuideStar, Classy, and GlobalGiving to display impact-related data on 2,462 rated charity profiles. In fiscal year ending June 30, 2019, we added a fourth partner, ImpactMatters, and increased the number of charities with impact-related data to 17,782 on both rated and unrated charity profiles.

(3) Size of audience reached: Charity Navigator has successfully improved its reach and reputation among donors. In FYE 2019, Charity Navigator had 10.4 million site visits.

(4) Number of journalists and philanthropy experts who cite Charity Navigator and its ratings is a metric we have begun tracking as of July 1, 2017. In FY 2019, we have had 8,543 media mentions, resulting in a reach of 5.9 billion. Some noteworthy mentions to date include features in Forbes, MSN, CNET, Business Insider, Daily Mail, Washington Post, USA Today, NBC, Fox News, CBS, NPR, and more.

Types of services and information offered:

(a) Information:
Charity Navigator provides focused studies, blog posts, tips for donors, and curated lists of noteworthy events/occurrences to help, users, donors and media.

In 2010, Charity Navigator launched the CN Advisory System to alert donors of nonprofit organizations that have or are alleged to have engaged in unethical or illegal activities. As of July 1, 2019, there are 518 charities listed with an advisory.

(b) Services:
Charity Navigator facilitates charitable giving with an online “Giving Basket” that allows donors to give tax-deductible contributions to multiple nonprofits in a single online transaction. Charity Navigator collects no fee for providing this service to donors. In FYE 2019, $19,261,806 was donated directly through the Giving Basket by 35,292 donors.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    Charity Navigator serves both nonprofits and the donors that support them. 90% of our 9 million annual visitors are from the United States of America, with a representation that aligns with state populations.

  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Focus groups or interviews (by phone or in person), Constituent (client or resident, etc.) advisory committees, Suggestion box/email,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve,

  • What significant change resulted from feedback?

    With the onset of the pandemic, we received outreach from leaders at nonprofits who were concerned about how the financial impact would affect their Charity Navigator ratings. In response, we are now providing all rated organizations the opportunity to -submit narrative data to us on how they were affected by the pandemic and how they innovated and adapted. In the event that an organization’s rating on Charity Navigator would be negatively impacted due to the pandemic, the responses to these questions will result in the organization’s rating remaining unchanged from what is currently posted.

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our funders, Our community partners,

  • How has asking for feedback from the people you serve changed your relationship?

    By asking both nonprofit leaders and donors for feedback on our rating methodology, we are now able to weight metrics according to preference and tested behavior. This helps us better meet the needs of our stakeholders and redefine views of nonprofit effectiveness.

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback,

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, We don’t have the right technology to collect and aggregate feedback efficiently, It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time,

Financials

Charity Navigator
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

Subscribe

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Charity Navigator

Board of directors
as of 5/28/2021
SOURCE: Self-reported by organization
Board chair

Matt Giegerich

Matthew Giegerich

Inception Digital and Kampfire Productions

Peter Dugan

PDS Preclinical Data Systems, Inc.

Jeffrey Graubard

The Other Agency

Richard Nathan

Tailored Technologies, LLC

Dan Weiss

Marie Wieck

Michael Dix

Intentional Futures

Cheryl Black

J.P. Morgan Private Bank

Kern Schireson

Viacom Media Networks

Loretha Jones

Thompson 227 Media

Diane Whitty

The Philanthropy Centre at J.P. Morgan

Jerry Webman

Rabia de Lande Long

Chartwell Advisors, Incs

Dorothy Crenshaw

Crenshaw Communications

Michael Cooney

Nixon Peabody, LLP

Michael Thatcher

Charity Navigator

Hope Lyons

Shannon McCracken

The Nonprofit Alliance

Rhoden Monrose

CariClub

Beth Smith

IBM

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 12/30/2019

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

No data

Disability