Arts, Culture, and Humanities

Out of the Box Theatre Company Inc

Where past is present and old is new

STATEN ISLAND, NY

Mission

Out of the Box Theatre Company’s mission is to feature working theater professionals at their peak and in their prime: seasoned actors, directors, and designers primarily past 50 years of age, providing opportunity and freedom to work outside the restrictions of age, race, sexual orientation, and disability; to present new interpretations of period plays and contemporary classics, mainly works over 50 years old; and, when appropriate, to incorporate live music performances to enhance the mood and as between-scenes entertainment. An important part of the mission is to provide live theater to the growing low-income and disabled population who might not attend theater otherwise by donating at least 25% of the tickets to low-income senior citizens.

Ruling Year

2007

President of the Board

Ms. Halina Malinowski MBA C.P.M.

Main Address

66 NANCY CT

STATEN ISLAND, NY 10306 USA

Keywords

theater performances

EIN

14-1974920

 Number

0483998722

Cause Area (NTEE Code)

Theater (A65)

IRS Filing Requirement

This organization is required to file an IRS Form 990-N.

Sign in or create an account to view Form(s) 990 for 2018 and 2007.
Register now

Programs + Results

What we aim to solve

For the past 3 years Out of the Box Theatre Company (OotB) has generated one full-scale theatrical production and organized one fundraiser per year. Our goal is to increase the number of our annual theatrical productions to two. In order to achieve our goal we need to significantly increase our financial base, grow our audience following, and expand our voluntary workforce.

Our programs

What are the organization's current programs, how do they measure success, and who do the programs serve?

SOURCE: Self-reported by organization

Theater Performance

Where we work

Our Results

How does this organization measure their results? It's a hard question but an important one. These quantitative program results are self-reported by the organization, illustrating their committment to transparency, learning, and interest in helping the whole sector learn and grow.

SOURCE: Self-reported by organization

Total number of performances

TOTALS BY YEAR
Population(s) served

General/Unspecified,

Aging, elderly, senior citizens,

Artists and performers

Related program

Theater Performance

Type of Metric

Context - describing the issue we work on

Direction of Success

Increasing

Context notes

Each year OotB presented one full production and one fund raising performance.

Total number of audience members

TOTALS BY YEAR
Population(s) served

General/Unspecified,

Aging, elderly, senior citizens

Related program

Theater Performance

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context notes

OotB goal is to increase the size of the audiences attending our productions and to increase the number of senior citizens utilizing free vouchers to attend our productions

Number of professional artists employed

TOTALS BY YEAR
Population(s) served

Aging, elderly, senior citizens

Related program

Theater Performance

Type of Metric

Context - describing the issue we work on

Direction of Success

Holding steady

Context notes

OotB goal is to give opportunities to experienced professionals to perform well-known roles that they may not have had the opportunity to be previously cast in or would be considered too old to play.

Total number of paid seats filled for performances

TOTALS BY YEAR
Population(s) served

General/Unspecified

Related program

Theater Performance

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context notes

OotB goal is to increase audience numbers.

Total number of free seats filled for performances

TOTALS BY YEAR
Population(s) served

Aging, elderly, senior citizens

Related program

Theater Performance

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context notes

OotB goal is to increase the number of senior citizens utilizing free vouchers to attend our productions.

Charting Impact

Five powerful questions that require reflection about what really matters - results.

SOURCE: Self-reported by organization

What is the organization aiming to accomplish?

What are the organization's key strategies for making this happen?

What are the organization's capabilities for doing this?

How will they know if they are making progress?

What have they accomplished so far and what's next?

OotB’s artistic goals are dual; a) giving opportunities to experienced theater professionals, primarily over the age of 50, to perform well-known roles that they may not have had the opportunity to be previously cast in or would be considered too old to play elsewhere and b) to stage artistically compelling productions within a limited budget. Our primary outreach goal is to give our audiences the opportunity to enjoy professional performances by these veteran actors at an affordable price. OotB’s specific operational goals are to: (i) increase our annual programming from one to two full theatrical performances or one full production and one reading, and to organize one fundraiser; (ii) increase the number of diversity actors’ participation in the audition process and consequently increase the number of diversity actors performing in the productions; (iii) develop our audience following and increase the size of the audiences attending our productions; (iv) increase the number of senior citizens utilizing free vouchers to attend our productions; (v) increase the number of volunteers we can call upon for offstage and backstage help.

Fundraising efforts: In order to increase the number of productions, OotB needs to gain more financial support. OotB needs to find additional sources of funds and apply for additional grants. In 2019 OotB has received the NY Department of Cultural Affairs (DCLA) grant. For 2020 we have reapplied for NY DCLA grant and we applied for the 2020 Manhattan Community Award Program (MCAP) grant. For 2021 we plan to reapply for NY DCLA and MCAP grants and apply for the New York State Council of the Arts (NYSCA) grant. Additionally we are in the process of researching other private and public grant-giving sources. Diversity expansion: In 2019, in addition to three scheduled auditions, the OotB Board reached out to diversity actors and held an extra auditioning session for ten individuals. Going forward, in order to attract more diversity participation, OotB will revise its language in audition announcements posted with Actors’ Equity and Actors’ Access to explain OotB’s mission of nontraditional casting and strongly encourage diversity actors to participate. OotB will also reach out directly to diversity actors and directors who previously worked with us to seek additional candidates on our behalf. Audience development: In 2019 OotB dramatically redesigned its website, thus increasing its general appeal and ease of navigation. The website is now actively managed and dynamically updated. OotB communicates with its patrons via Facebook, emails, and regular mail in accordance with each patron’s communication preference. In order to increase audience following, OotB will create a compelling advertising, provide frequent updates on its upcoming programs, explore new advertising sites such as the Goddard Riverside Community Center website, create alliances with local businesses to allow display of OotB advertising at their locations, and reach out to local media and bloggers. Senior Free Voucher Program augmentation: In the past OotB formed strong bonds with several senior citizen centers. OotB needs to increase number of centers that are willing to effectively distribute free senior citizen vouchers. In order to accomplish this goal, OotB board members will make personal appearances in the new centers, getting to know the managing personnel and to find customized and most effective ways of communicating and voucher distribution for each center. Volunteer number growth: In order to increase volunteer interest among actors, OotB includes an “I want to Volunteer” option on its audition form and subsequently contacts the interested individuals and assigns volunteer responsibilities. In addition, board members, performers, and technical designers seek and recommend volunteers from their groups of friends and communities.

OotB board members work tirelessly to meet our objectives. The Out of the Box board members are all over age 50, reflecting the population we serve. They are theater professionals, educators, and/or corporate executives with experience in theater arts and in strategic project and organizational management. They are all involved in selecting the plays and directors, selecting and contracting designers and technical crew, and in all other aspects of production. Six of the board members have performed in some of the shows; one board member has directed shows. They are all active in fundraising, grant writing, and soliciting donors. In 2019 we added a new member to the advisory board to help us with his expertise and offer a new perspective.

For the past seven years OotB has been tracking, every year in a more detailed manner, its results. OotB now generates and publishes biannually its financial statements. Each production’s expenses are tracked in detail and compared to the past productions results. The Board conducts a production post-mortem discussion to analyze the results and to flesh out production challenges and determine improvement opportunities for the future. The matrix is developed for each production identifying daily audience attendance and the sources of ticket sales and amounts, including attendance by free voucher recipients, Actors’ Equity members, comp recipients, and theater professionals. In addition OotB tracks daily donations and concessions sales amounts. Subsequent to the production the donor list is updated and thank-you notes are sent, the production numbers are reviewed, and the historical performance matrices are updated. The Board analyzes the matrices and the trends and recommends improvements or increase in focus when necessary. The fundraising events’ attendance, expenditures, and revenues are all subject to detailed tracking. For the past four years each year’s fundraising outcome is reviewed and compared to the past years’ results. Our key progress indicators are (i) maintaining financial health and continued financial growth, (ii) increase in the audience numbers from one year to the next, (iii) positive audience feedback, (iv) increased diversity in the auditioning cast and increased diversity in our audience, (v) addition of new names to our mailing and donor lists, (vi) positive press reviews, and (vii) increased volunteer participation. Most importantly, we gauge our project’s success by increased community participation and support.

OotB’s website has been redesigned to its new dynamic form and is presently professionally managed. During the last production we engaged a professional photographer to generate compelling images for the play advertising. Consequently, the images were used by on-line advertisers and ticket agencies. During the audition process we created an additional auditioning session for diversity actors. The improvement in attracting diverse actors will continue from now on in a proactive fashion as outlined in the strategies above. During our last production we increased the number of shows to 10 from 6 in the previous year. Our last production was financially the most successful to date with an increased box office intake of 26% over the previous year, and donation and concession sales increases of 116% and 150%, respectively. However, the audience numbers and senior citizen numbers remain the same, and audience building remains our critical goal to be achieved by amplifying the community outreach efforts. OotB has also experienced 25% growth in our donor base and 50% in our volunteer base

External Reviews

Financials

Out of the Box Theatre Company Inc

Need more info on this nonprofit?

Need more info on this nonprofit?

FREE: Gain immediate access to the following:

  • Address, phone, website and contact information
  • Forms 990 for 2018 and 2007
  • A Pro report is also available for this organization.

See what's included

Operations

The people, governance practices, and partners that make the organization tick.

Need more info?

FREE: Gain immediate access to the following:

  • Address, phone, website and contact information
  • Forms 990 for 2018 and 2007
  • A Pro report is also available for this organization.

See what's included

Board Leadership Practices

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices.

SOURCE: Self-reported by organization

BOARD ORIENTATION & EDUCATION

Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?

Not Applicable

CEO OVERSIGHT

Has the board conducted a formal, written assessment of the chief executive within the past year?

Not Applicable

ETHICS & TRANSPARENCY

Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?

Yes

BOARD COMPOSITION

Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?

Yes

BOARD PERFORMANCE

Has the board conducted a formal, written self-assessment of its performance within the past three years?

Not Applicable

Organizational Demographics

Who works and leads organizations that serve our diverse communities? This organization has voluntarily shared information to answer this important question and to support sector-wide learning. GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

SOURCE: Self-reported; last updated 07/29/2019

Leadership

The organization's leader identifies as:

Race & Ethnicity
White/Caucasian/European
Gender Identity
Female

Race & Ethnicity

No data

Gender Identity

No data

Sexual Orientation

No data

Disability

No data