Advancing Youth Together

Pasadena, CA   |


The mission of Adelante Youth Alliance is to educate and empower youth to develop their academic, career, leadership and personal potential.

Ruling year info


Executive Director

Mrs. Stella R. Murga, MSPA

Main address

805 N. Madison Avenue

Pasadena, CA 91104 USA

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Formerly known as

Pasadena Youth Center



NTEE code info

Youth Development Programs (O50)

Children's and Youth Services (P30)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Adelante Youth Alliance (AYA) was established in 2001 to address the increase in youth violence, high rate of high school drop-outs, and teen pregnancies among students of color, resulting in their inability to advance to higher education and professional careers - which keeps them in the ranks of the working poor. Often, they do not have the role models or resources to help them develop the vision and motivation to move forward.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Adelante Madison Program

After-school homework assistance, tutoring, mentoring, hands-on STEM projects, & mindfulness training

Population(s) Served
Economically disadvantaged people
At-risk youth

Adelante College & Career Academy (ACCA) is modeled after Adelante Youth Alliance’s (AYA) successful annual college & career conferences - incorporating ongoing, in-school, on-campus workshops led by professional volunteers who interact with students to convey valuable knowledge on college and career readiness to inspire and support student achievement and performance.

The purpose of ACCA is to provide boys and girls with the tools for personal growth; challenge them to raise their expectations; promote leadership and encourage them to pursue a post-high school education, so that they may achieve their goals and have a positive impact on their lives and on the lives of others.

Adelante College & Career Academy provides students with the support they need to plan and prepare for higher education, promising and fulfilling careers, by exposing them to successful professionals who are first generation college graduates. Students learn about different careers and are inspired to excel in school and become leaders in their communities.

Population(s) Served
Economically disadvantaged people

The AML & AYM College & Career Conferences - hosted at Pasadena City College - provide 4,400 5th through 12th grade girls and boys separately - with a full day of 130 college & career workshops presented by successful Latina/o professionals in their respective fields, providing students with role models they can learn from and emulate. Parent workshops are also provided in English & Spanish, providing instructions on how to support their child's education, as well as their college preparation, college applications and financial aid.

Population(s) Served
Economically disadvantaged people

Where we work

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Adelante Youth Alliance aims to provide under-served, under-resourced youth with the role models, assistance, guidance, resources and opportunities they need to advance academically, grow and develop personally and professionally, to achieve their full potential and compete and succeed in the global economy.

Adelante Youth Alliance strategies are to provide youth with the following:
(a) Adelante Scholars: After-school tutoring & homework assistance

(b) Adelante Career Academy (ACA) opportunities for students to meet and interact with successful professionals who share their own personal experiences about overcoming social and economic barriers, first-hand experiences and practical industry specific information, as well as the inspiration and motivation needed to raise their own expectations, encouraging students to pursue post-high school education, to achieve their goals and have a positive impact on their lives and on the lives of others.

(c) Career Path Mentorship Program - connect students with professionals in fields of interest to them, in order to build mentoring relationships that provide them with the guidance, information and inspiration for personal, academic and professional growth.

(d) Wellness - AYA's holistic approach to youth development and success appreciates each person as unique. As such, wellness support is integrated into our programming. Resources are provided to strengthen the roots of well-being and workshops are held for students throughout the year to educate, support and inspire emotional, social, physical and financial wellness.

As a long-term, nonprofit service provider since 2001, Adelante Youth Alliance continues to successfully create long-term partnerships, enabling AYA to provide impactful community-supporting programs and services free of charge. Collaborations include:
Armory Center for the Arts: provides AYA students with art classes to help express feelings, hopes and dreams.

Pasadena Unified School District provides AYA with facilities - at no cost - for the administration of programs and services. Through this collaboration, AYA operates in the heart of the historically under-served Latino community and directly across the street from Madison Elementary School, whose students and parents we serve. With such proximity, we connect with students, parents, and teachers to create programs and services that are needed and relevant to them and the community. (Annual in-kind value: $36,000)
Pasadena City College (PCC): provides AYA with college student interns who serve as tutors for our Adelante Scholars' Program. PCC also supports AYA's two, annual, college & career conferences, donating use of their classrooms, auditorium and outdoor space so that AYA can host approximately 4,000 middle and high school students, parents and teachers. Facilitated by professionals of color, the conferences provide college & career workshops to majority students of color. The goals of these conferences are to encourage students to advance to higher education, graduate, and attain a professional career. (Annual in-kind value: $10,500).

Over three hundred volunteer professionals from various industries, i.e., medicine, engineering, academia, technology, etc. present workshops to students and parents, supporting AYA's two annual conferences and after-school Career Academy throughout the year. Each presenter shares their personal college and career journeys; the requisite education and experience to achieve their career; the obstacles they encountered; and how they overcame them. (Annual in-kind value: $33,098)

With nearly $47,000 of in-kind annual support, AYA provides programs, services, and opportunities that help guide students toward scholastic achievement, future economic self-sufficiency, and inspires parents to become advocates for their children.

Adelante Youth Alliance (AYA) has successfully provided academic support after-school to over 22,000 economically disadvantaged, under-served youth since 2001. AYA has also successfully produced 21 college & career conferences, bringing over 40,000 middle and high school students together with successful professionals of color from throughout Southern California.

AYA has launched a mentorship program in partnership with employee resource groups to provide career paths and support students with career planning. AYA will continue to forge strategic partnerships with institutions of higher learning and employers to provide youth with the opportunities to develop their full potential and to build their professional networks.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    Students and their parents

  • How is your organization collecting feedback from the people you serve?

    SMS text surveys, Electronic surveys (by email, tablet, etc.), Focus groups or interviews (by phone or in person), Community meetings/Town halls,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • What significant change resulted from feedback?

    In response to the feedback we received from students and their parents in 2020, AYA launched weekly Life Skills workshops in English and Spanish facilitated by a Licensed Marriage & Family Therapist, to address the stress, anxiety, depression and fear caused by COVID-19. These workshops have helped students and parents learn to cope with and manage their feelings so they can continue to make progress academically, emotionally and socially.

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our funders, Our community partners,

  • How has asking for feedback from the people you serve changed your relationship?

    Asking for feedback from the people we serve, and then responding with the programs and services they said they needed, has empowered them to use their voices and resources more than they ever have before, helping them to move forward as a community.

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded,

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, We don’t have the right technology to collect and aggregate feedback efficiently, The people we serve tell us they find data collection burdensome, It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time,



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The people, governance practices, and partners that make the organization tick.


Connect with nonprofit leaders


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Connect with nonprofit leaders


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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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Board of directors
as of 9/21/2021
SOURCE: Self-reported by organization
Board chair

Mr. Larry Herrera, MA.Ed.

El Monte City School District - Retired Principal

Term: 2018 - 2020

Martin Sanchez, MBA

Wells Fargo

Jose Avalos, MD

Kaiser Permanente

Sergio Baez

The Disney Company

Cynthia Olivo, PhD

Pasadena City College

Mayra Serrano, MPH

City of Hope

Janie Marquez

1st Century Bank

Pedro Banuelos


Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 08/09/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

No data

Gender identity

No data


No data

Sexual orientation

No data


No data