Humane Society of Rochester and Monroe County PCA, Inc.

1 Become an animal resource center where, together with our community, animals are primarily housed in our community and kept with the people who love them.
2. Attract and retain the best employees and volunteers in order to provide superior animal care and excellent client and customer service.
3. Fight animal crimes and ensure the humane treatment of animals. 4. Be the premier resource to keep pets healthy and in homes. In order to keep pets healthy and in their homes and prevent intake to the shelter, build a robust pet resource hub that is the foundation for outreach efforts to help pets and their caretakers live better lives together.
5. Ensure a financially sound Lollypop Farm through managing our endowment, reserves, and well-planned and executed capital investments.

Our 2021-2024 Strategic plan details our strategy to accomplish our goals.

Lollypop Farm, the Humane Society of Greater Rochester is situated on 135 acres in the town of Perinton, NY. Our unique 57,000 square foot facility allows us to provide shelter for companion animals and also affords us the ability to rescue and rehabilitate farm animals. Our paid staff of 115 and unpaid volunteer corps of over 700 are some of the best in the field of animal welfare, and the 19-member board of directors is diverse and well connected within our community to garner resources to accomplish our goals on behalf of the animals. In addition to our human resources, we have a robust team of financial supporters in the community numbering over 15,000 strong. Combined, these resources are invaluable in achieving our strategic goals.

If we are successful in meeting our goals our intake of unwanted or abandoned animals will decrease. Fewer animals will be relinquished to the shelter as more and more of our community's dogs and cats are neutered. Animals who are brought to the shelter will find loving homes after receiving both veterinary and behavioral care. Our adoptions rate will rise.

More community members will recognize the signs of animal cruelty and report it to our humane law enforcement department to investigate. The increased demand for investigations will be handled efficiently by additional staff. This is demonstrated in a 37% increase in calls, 50% increase in arrests, and a 305% increase in animals seized in CY2022.

Lastly, through donor support and program fees we will ensure that we have the resources to carry out our mission to build lifelong bonds between people and animals through education, community outreach programs, and the prevention of cruelty.