PLATINUM2024

Seneca Park Zoo Society

Connect, Care, Conserve

aka Seneca Park Zoo Society   |   Rochester, NY   |  www.senecaparkzoo.org

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Mission

Seneca Park Zoo inspires our community to connect with, care for, and conserve wildlife and wild places.

Ruling year info

1958

President and CEO

Ms. Pamela Reed Sanchez

Vice President and CFO

Ms. Sharon Peterson

Main address

2222 St Paul Street

Rochester, NY 14621 USA

Show more contact info

EIN

16-0905390

NTEE code info

Zoo, Zoological Society (D50)

Educational Services and Schools - Other (B90)

Natural Resource Conservation and Protection (C30)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2022, 2021 and 2020.
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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

As a nonprofit zoological institution it is vital for us to be more than an animal attraction. Modern zoos are conservation organizations that work all over the world with a diverse group of conservation partners. In order to achieve this, we need to be transparent in our conservation actions and research to further engage our donor stakeholders and prove our impact with our in-situ partners.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Education & Conservation Action

Provided by the Seneca Park Zoo Society to visitors and other community members. Conservation and Education programs include Zooteens, Zoocamps, classes for ages 2-99 years old, ZooMobile, Butterfly Beltway, Nature Journaling, One Cubic Foot, Community Cleanups, Nature Hikes, and much more.

Population(s) Served
Children and youth
Families
Adults
Ethnic and racial groups
People with disabilities

Member services is operated by the Seneca Park Zoo Society under an agreement with Monroe County to provide a positive visitor experience while at the zoo. Currently our 14,000 members receive many benefits not available to non-members.

Population(s) Served
Families
Adults

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of organization members

This metric is no longer tracked.
Totals By Year
Related Program

Membership

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of customers reporting satisfaction with program

This metric is no longer tracked.
Totals By Year
Related Program

Education & Conservation Action

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

2023 program overall experience ratings all fell within the great range and surpassed acceptable rating target.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Seneca Park Zoos mission is to inspire our community to connect with, care for, and conserve wildlife and wild places, we will do this through being a national leader in education and conservation action for species survival.

Strategies are company wide and include DEAI initiatives, Workplace Values, and a Conservation Action plan that outlines our institutional goals for long term sustainability of support for our qualified conservation initiatives.

As one of the largest conservation donors in the area, we are uniquely positioned to create worldwide impact on a diverse set of communities and habitats.

We leverage relationships with mission-aligned people and entities. Our outreach programs reach tens of thousands of people annually, creating the next generation of environmental stewards through nature hikes, invasive species remediation, and community cleanups. Last year 660 people participated in Community Cleanups; over three years have removed more than 13,000 pounds of trash from our beaches and parks. Board members and the members of our Community Engagement Committee are ambassadors for our work, resulting in solid partnerships reaching underrepresented communities and other civic, nonprofit, and educational entities. Our Environmental Innovation Awards recognizes the heroic work of youth, individuals, businesses large and small, and civic/nonprofit organizations in creating scalable solutions aimed at a greener tomorrow. We raise funds annually to distribute to our conservation partners, whose work is aimed at species survival for the animals represented at the Zoo.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback

Financials

Seneca Park Zoo Society
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Seneca Park Zoo Society

Board of directors
as of 03/27/2024
SOURCE: Self-reported by organization
Board co-chair

Ms. Shelly Doran


Board co-chair

Ms. Barbara Kelley

Len Bayer

Gavin Brownlie

Tricia Butera

Shelly Doran

Chris Stern

Eric Allen

Luis Burgos

Tim DeGrave

Maureen Dobies

Tarek Eldaher

Suzanne Hunt

Todd Liebert

Barbara Kelley

James Myers

Kevin Nowack

Pamela O'Connor-Chapman

Christine Osborne

Rose Mary Villarrubia-Izzo

Jay Weaver

Debby Wilson

Peter Hin

Maria Robare

Katie Lally

Jozef Kuzmkowski

W. Jack Plants

Katrina Busch

Stephen Brown

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 2/16/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female

The organization's co-leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 03/27/2024

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.