PLATINUM2024

KEYS CORP

It's all about the smiles!

aka The KEYS Progam   |   Sherrill, NY   |  https://www.keysprogram.org

Mission

The KEYS Program is a 501c3 nonprofit organization that delivers music, hope and smiles to children impacted by cancer, and those in need of healing, through music outreach, education and advocacy. KEYS provides award-winning patient and family support programs of music therapy outreach, family respite days and sibling support programs that enrich and improve the quality of life of pediatric patients. KEYS also provides community music classes and programs for schools, children with special needs, Alzheimer/dementia patients and breast cancer patients. In addition, KEYS raises awareness of the benefits of music and provides information and resources to healthcare professionals and parents so they may implement music in the care of the children they serve each and every day!

Ruling year info

2002

Executive Director/Founder

Mrs. Colleen Bennett

Main address

308 Sherrill Road Suite 100

Sherrill, NY 13461 USA

Show more contact info

EIN

16-1609790

NTEE code info

Human Service Organizations (P20)

Patient Services - Entertainment, Recreation (E86)

Arts Service Activities/Organizations (A90)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2023, 2022 and 2021.
Register now

Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

The last words a parent wants to hear is "your child has cancer". The trauma of those words impacts the whole family...patient and siblings alike. Treatments for cancer are harsh with countless hours spent in the hospital, away from family. A time when a child should not have a care in the world, they are in the fight for their life. The emotional toll cancer has on a family can be devastating causing extreme stress, worry and trauma on the child, siblings and parents alike. Our goal is to make music therapy affordable and accessible for the families we serve no matter their financial ability to pay for services or their geographic location. Music therapy services are not covered under most insurance plans. Parents with a child with a serious illness face incredible financial challenges. We provide all of music therapy programs at no cost to children with cancer and serious illnesses, and their siblings.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

KEYS Kids Network

The KEYS Kids Network is a made up of fun, zany, interactive and educational broadcasts on-line for pediatric patients providing uplifting songs, fun skits, special guests and interactive segments where KEYS kids can send in jokes, or share a favorite song of their own. We have selected a wonderful line-up of award-winning children's authors, musicians, educators, therapists and counselors to facilitate our broadcasts. New episodes are broadcast throughout the year with re-runs available for the kids to watch again and again 24/7.

The KEYS Kids Network is made up of 3 areas...

1) KEYS Kids Network Kids Show (for kids ages 1 through 10): A fun, zany, interactive, educational show for pediatric patients with silly skits, songs and jokes guaranteed to make your child SMILE!

2) KEYS Kids Network Coffee House (for kids 10 through 18): The KEYS Kids Network Coffee House is a special "virtual coffee house" where KEYS kids (ages 10 through 18) can enjoy great music, get to know some awesome musicians and to share their music with other kids who are being treated in children's hospitals across the US!

3) KEYS Kids Network Stories for Kids (ages 1 through 10): In this area of our KEYS Kids Network, children can enjoy listening (or reading along) to stories read to them by our favorite authors!

Population(s) Served
Children and youth
People with diseases and illnesses

Because we know having a child battling cancer or other serious illness impacts the whole family, we host special "Smile Experience” family respite days throughout the year.

Our "Smile Experiences” are family fun days full of SMILES for KEYS kids, their siblings and parents. It is a day away from the reality of their everyday battle to be able to enjoy some time as a loving, happy, amazing family together. We provide live music, over-the-top silliness, fun family activities and unique experiences guaranteed to make the whole family smile! Whether a day of music and fun at the races or a backyard concert for a child at home in hospice care…KEYS is there bringing music, joy and healing to the whole family.

Population(s) Served
Children and youth
People with diseases and illnesses

KEYS provides a variety of music outreach programs for children impacted by cancer, including:

• Bedside Music & Concerts: Our staff of musicians, educators and therapists provide inspirational, fun and interactive bedside music to children battling cancer throughout the year. In addition, we host family concerts where KEYS families move, groove, sing, dance and create special memories together.

• Hospice Music: KEYS has been sharing music with children at home in hospice care for over 20 years. We provide special backyard concerts for the child, family and close friends to enjoy together. We also provide bedside music and harp therapy for a child who is journeying through the end of life. Music brings peace and comfort to both the child and family during this very difficult time.

• Emalee’s Musical Medicine: New this year, we have added Emalee’s Musical Medicine to our Music Outreach line-up! This program was created by our KEYS volunteer, 14 year old Emalee Herrington, to give our KEYS kids a chance to share their story, their heart and their voice with the world. Emalee works side by side with our KEYS kids to create a custom song just for them. Our KEYS kids are involved in the creation, recording and videotaping of the song. When it is complete, we present the child and their family with the final recording and video, which is also broadcast on our KEYS Kids Network to share with their “peers”…fellow pediatric patients across the country. This project is proving to be very empowering for our KEYS kids and a precious gift and keepsake for parents.

Population(s) Served
Children and youth
People with diseases and illnesses

Where we work

Affiliations & memberships

Member American Music Therapy Association 2022

NAMM Foundation Partner 2022

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of pre-recorded hours of broadcast

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, People with diseases and illnesses

Related Program

KEYS Kids Network

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

The KEYS Program created, recorded and produced footage for the KEYS Kids Network that was broadcast to children's hospitals across the US.

Number of participants engaged in programs

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, People with diseases and illnesses

Related Program

KEYS Kids Network

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

This includes the average number of children and their families who benefit and/or participate in both local and national programs.

Number of books distributed

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, People with diseases and illnesses

Related Program

Music Outreach

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

200 Music Toolkits were delivered to KEYS families, new children's hospitals and new sites starting in 2018 providing music therapy information, resources and activities for pediatric patients.

Number of volunteers

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, People with diseases and illnesses

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

This number includes active volunteers who participated in a minimum of 1 event each year.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our wish is for a cure for cancer, but until then, we are on a mission to improve the quality of life of children battling cancer throughout their battle, celebrating in their victories, lifting them up through the tough days and supporting their families after loss with love, hope, music and always...smiles!

Goal #1: To provide free or affordable music therapy services for children battling cancer, serious illnesses and disabilities and their siblings.
Goal #2: To give our KEYS kids and their families a break from cancer treatment to enjoy time together as a family, creating memorable moments and precious memories.
Goal #3: To celebrate and lift up a KEYS kid with their very own live concert through our Monday Night Smile Concerts or Backyard Concert at their home!
Goal #4: To share our music therapy services with children with disabilities, schools, nursing homes, Alzheimer patients, breast cancer patients and those in need of healing in our community.
Goal #5: Create as many smiles as possible!

Our strategy is three-fold...

1) Outreach - to provide free music-based patient support programs to children battling cancer & serious illnesses, and their siblings.

2) Education - to provide the training, resources and tools parents and medical staff need to be able to implement music in the care of children they serve.

3) Advocacy - to raise awareness of the benefits of music making, music education and music therapy.

The KEYS Program has over 29 years of successful programs that serve children facing incredible health challenges. We have established successful partnerships with national organizations, foundations, colleges, music therapists and child life specialists creating a national network that we work with each day to connect and serve children across the US. We have a great award-winning staff of professionals who provide the highest quality of programs for our KEYS families. Our volunteers are truly the heart of our organization, with more than 400 active and dedicated volunteers who help to make our programs and smiles possible.

There are just over 13,000 children who are diagnosed with cancer each year. When we founded KEYS in 1993, our vision and goal was to make music available to every child who is diagnosed with cancer in the US so they may have music as part of their overall treatment and care throughout their journey. In 2018, the KEYS Program achieved that goal! Today, through our KEYS Kids Network, we deliver music, hope and smiles to over 250 children's hospitals, camps and Ronald McDonald House sites across the US that serve over 1.2 million pediatric patients each year. Our dream of bringing music to the bedside of every child diagnosed with cancer in the US has been accomplished.

The vision for the next 25 years is to provide the kids we serve an opportunity to share their song, their music and their story with their fellow cancer warrior peers, sharing our music therapy services nationwide and building our KEYS Kids Network into a place of support, hope, inspiration and smiles.

In addition, we have added telehealth music therapy to the programs we provide, enabling us to provide music therapy for free to children at home, in treatment or no matter where they are. We can now be at their side throughout their journey, assisting them with support, and providing support, music and tools to help them through the toughest days a little easier.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback

Financials

KEYS CORP
lock

Unlock financial insights by subscribing to our monthly plan.

Subscribe

Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.

Operations

The people, governance practices, and partners that make the organization tick.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

KEYS CORP

Board of directors
as of 01/30/2024
SOURCE: Self-reported by organization
Board chair

Amy Boulrice

Lil Bo's Musical Preschool

David Bennett

NASCAR

Amy Boulrice

Little Bo's Musical Preschool

Donna Mucks

Sunnyrock Shores Music

Rebecca Simpson

Excellus BCBS

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 1/30/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 03/09/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.