CONSERVATION VALUE INSTITUTE

El Cerrito, CA   |  http://www.conservationvalue.org

Mission

Conservation Value Institute is a non-partisan non-profit 501(c)(3) organization creating and advancing conservation and climate crisis solutions. We specialize in researching and educating people about Nature's valuable benefits to society — e.g., environmental, economic, health, social justice, national security, and quality of life.

Ruling year info

2020

Executive Director

Dr Jonathan Gelbard

Main address

P.O. Box 2548

El Cerrito, CA 94530 USA

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EIN

20-0906982

NTEE code info

Environmental Education and Outdoor Survival Programs (C60)

Research Institutes and/or Public Policy Analysis (U05)

Public, Society Benefit - Multipurpose and Other N.E.C. (W99)

IRS filing requirement

This organization is required to file an IRS Form 990-N.

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Communication

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Programs and results

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

The Nature of Music Podcast

The Nature of Music podcast features interviews with musicians that tell the story behind their nature-inspired lyrics and songs. Each episode explores the conservation and climate crisis-related issues — and solutions — that artists are passionate about. To encourage listeners to let their voices be heard in the voting booth, we actively promote the important work of our friends, HeadCount.

Need: There is not yet an internet radio show that provides musicians with a platform to (a) tell the story of the influence of Nature on their lyrics, songs and passions, and (b) inspire their fans to take actions that help solve the climate and extinction crises. Such a show will create a valuable online archive of the nature-related ideas of musicians so that fans around the world can enjoy and learn from them.

Unique Contribution: Setting us apart from other internet radio shows, Conservation Value Institute’s programs (The Nature of Music podcast and Winning With Nature) present stories of nature-based solutions within a social science-based framework designed to shift peoples’ perspectives and motivate them to action. Episode by episode, we will reframe the way people view the relevance of climate crisis and nature conservation solutions from “extrinsic” (i.e., not beneficial or relevant to me, too costly) to “intrinsic” (beneficial to my family, my business, my community, and to our economy, public health, national security and quality of life).

Population(s) Served
Artists and performers
Adults

Winning With Nature (a podcast coming in 2021) features interviews with conservation leaders, business executives, regenerative ranchers and farmers, and government officials who inspire listeners with real life (and often surprising) stories of the valuable benefits that maintaining a healthy environment and stable climate generate for ecosystems, people, businesses, and the communities we live in. Each episode aims to reframe the way people view the importance of a healthy environment from “extrinsic” (i.e., not beneficial or relevant to me, costly, burdensome) to “intrinsic” (beneficial to me, my family, my business, my community, and to our economy, public health, national security and quality of life).

Winning With Nature Update: For each episode of Winning With Nature, we will produce an additional segment titled, “Winning With Nature Update”. These will be 3 to 5-minute radio quality podcast shorts that tell the story of nature's valuable benefits reported by a newly published scientific journal article, business case study, or technical report. Each mini episode will translate cutting edge scientific findings into storytelling about the surprising ways that climate crisis and nature conservation solutions benefit our environment, economy, public health, national security and quality of life. We will market these mini-episodes for syndication on national and local radio and satellite radio stations.

Need: While a growing number of podcasts explore various aspects of nature conservation, the climate crisis, and sustainable business, there is not yet a program that focuses explicitly on "bright spot" success stories and reveals the specific steps involved so that listeners can replicate them. Winning With Nature (coming in 2021) will address this need by featuring solutions-oriented conversations with leading conservationists, business leaders, scientists, regenerative ranchers and farmers, professional athletes, and government officials. Each guest will inspire listeners with real life (and often surprising) stories about the valuable benefits that maintaining a healthy environment and stable climate generate for ecosystems, people, businesses, and the communities we live in.

Innovative applications of social science-based behavior change strategies: Both The Nature of Music and Winning With Nature also stand apart in terms of their innovative program design: we apply science-based behavior change and messaging strategies to shape content.

For example, at the program design level, featuring guests who share real-life success stories about how they have benefitted by implementing nature-based solutions reflects a powerful behavior change strategy called “Social Proof” (wherein people change to copy the actions of similar others, a phenomenon also known as Peer Influence). What is more likely to inspire farmers to transition to regenerative practices – reading a scientific fact sheet about them or looking over the fence at their neighbor’s productive crops and shiny new pickup truck and wanting to learn how they’re doing so well?

At the content development level, we use influence strategies to both shape interview questions and frame our own ideas. Examples include the logical and emotional mind behavior change strategies that Chip and Dan Heath describe in “Switch: How to Change Things When Change is Hard”. Inviting guests to share success stories is a logical mind strategy that the authors call “Find the Bright Spots”. Asking them to reveal the specific steps that they followed to implement their winning strategy (so that listeners can replicate it) applies a logical mind strategy that the Heath brothers term, “Script the Critical Moves”.

In contrast, “Social Proof” (described above) is an example of an emotional mind behavior change strategy that the Heath Brothers call, “Rally the Herd”. A second emotional mind strategy that we use to shape content involves teaching a stepwise approach to adopting sustainable practices (referred to in Switch as “Shrink the Change”). This simply entails breaking up a larger change (e.g., transitioning a farm to ALL regenerative practices) into a series of small, confidence-building wins along the path to sustainability. These are just a few examples of behavior change and messaging strategies that we will use to create fascinating and useful episodes that inspire listeners share our programs with family, friends and colleagues.

Population(s) Served
Adults

Where we work

Our Sustainable Development Goals

SOURCE: Self-reported by organization

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Financials

CONSERVATION VALUE INSTITUTE

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Operations

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CONSERVATION VALUE INSTITUTE

Board of directors
as of 2/26/2021
SOURCE: Self-reported by organization
Board chair

Elie Sassoon

Green Dream Tours

Term: 2020 -

Elie Sassoon

Green Dream Tours

Jordan Feinstein