ALARM WILL SOUND INC

Alarm Will Sound strives to connect with audiences of diverse backgrounds and experiences while welcoming people who may be unfamiliar with Alarm Will Sound but are followers of one of our many collaborators. We regularly collaborate with composers, choreographers, visual artists, and other artists who not only broaden our own artistic practices, but also broaden the audiences that attend AWS performances.

Our Alarm System program and Matt Marks Impact Fund expand and diversify the artists with whom we collaborate by inviting music makers from all genres and experiences to create new work that reimagines their own artistic practice for chamber orchestra. By collaborating with artists who work in genres beyond the classical western tradition, we encourage new ways of bringing musical ideas to the stage and welcome audiences to explore and expand their own curiosity towards the live music experience.

Alarm Will Sound has a diverse audience who are motivated to experience our cross-stylistic choices of repertoire and our innovative, multidisciplinary performances. We reach our audience directly through e-blasts to over 1,600 subscribers, regular updates to our website, and through social media. We have almost 100 tracks available for listening on Soundcloud free of charge as well as an active YouTube page. We perform at venues of vastly different sizes that offer tickets in a broad range of prices, which gives many opportunities for diverse populations to affordably attend our concerts. We often perform in non-traditional venues such as parks and museums, which opens up the potential to attract a broader audience who may not be accustomed to attending a performance in a concert hall. We actively work with our presenting partners to create engagement opportunities with audiences in order to make meaningful connections that allow for a greater insight into our work.