PLATINUM2024

PLACER COMMUNITY FOUNDATION

ProsperUS

Auburn, CA   |  www.placercf.org

Mission

Placer Community Foundation provides leadership and grows local giving to strengthen our community.

Ruling year info

2005

Chief Executive Officer

Ms. Veronica Blake

Main address

219 Maple Street, Suite 200

Auburn, CA 95603 USA

Show more contact info

Formerly known as

Auburn Community Foundation

EIN

20-1485011

NTEE code info

Community Foundations (T31)

Philanthropy / Charity / Voluntarism Promotion (General) (T50)

Fund Raising and/or Fund Distribution (S12)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2022, 2021 and 2020.
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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Placer Community Foundation’s (PCF) mission is to grow giving to strengthen our community. With increased charitable giving we can distribute greater dollars to support equity and a high-quality of life for all. Growing giving requires a multi-tiered approach to promote generational philanthropy and create perpetual support to charities through endowment. PCF primarily services Placer County in California. The county’s growing population provides opportunities to grow giving in our community through awareness of our excellent donor services and charitable fund management, high-impact grantmaking, partnerships with our region’s professional advisors to create giving strategies that align with their client’s best interests and bold community leadership around pertinent causes in our community.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Nonprofit Initiative

The Nonprofit Initiative (NPI) is designed to help agencies thrive and grow by providing local nonprofits free, expert infrastructure, governance and capacity building training, and year-round advice.

NPI directly impacts the effectiveness of nonprofits that address food security and whole person well-being; foster children and youth; care for seniors, veterans and the mentally ill; assist the homeless and families in need; shelter animals; preserve open space and historic landmarks; and cultivate vibrant arts in our community. Training topics cover DEI, inform the implementation of back-office functions, outline best practices for office processes, reinvigorate board energy and strengthened its effectiveness, and present fundraising strategies and self-evaluation techniques. Administered by PCF and the Center for Nonprofit Leadership, NPI helps organizations build a solid foundation upon which to use philanthropy to the best advantage of their programs, clients and our community.

Population(s) Served
Adults

Referred to as the “second pandemic” our county is witnessing a sharp increase in mental health crises among youth. Our county’s Office of Education has seen an increase in families and youth accessing mental health providers and wellness centers in the schools. Our local nonprofit counseling centers report an increase in Adverse Childhood Experiences (ACEs) among youth including increased suicide ideation and our county has experienced a record Fentanyl overdose among teens in the last two years. Grants from our Youth Development Fund supports the work of our mental health providers but is a band aid on a greater, growing wound. We are exploring advocacy for federal and state funding to support a greater mental health infrastructure in our county. This includes, greatly increasing the number of mental health providers through workforce development.

Population(s) Served
Adolescents

In 2010, the Susan Cooley-Gilliom Artist in Residence and Teaching (ART) Program was established in Placer County through an endowed gift by Sue D. Cooley (Susan's mother) and the Sky View Foundation. The program represents a lasting legacy to the beloved local artist and environmental advocate. The ART program develops and enhances the visual arts through short-term residencies and workshops taught by nationally established and highly-reputable artists who create in a range of media. The program is a lasting gift to the many artists, arts educators and students, and arts aficionados we are fortunate to have in our community.

Population(s) Served
Adults

Information we gather during our competitive grant programs, combined with one-on-one discussions with public officials, charitable fundholders and nonprofits, offer us broad and deep insight into the pressing needs and prevailing interests in our community. This better positions us to make vital links between funders, charities, public officials and everyday citizens.

Population(s) Served
Adults

The need for housing that is attainable by everyone is staggering. It was reported that 54,000 new homes are projected to be built in Placer County by 2026, adding 165,000+ more residents. PCF leadership recognized the unique opportunity to work for more affordable housing as new areas are planned and built.

Placer Housing Matters was created in 2016 to address Placer County’s affordable housing crisis. PCF leads local and regional advocacy efforts, that result in the construction of new housing units and important policy changes.

Recent advocacy wins include:
Construction: In collaboration with Mercy Housing, 79 new units for mixed-family incomes opened in 2022 at Placer County Government Center.

Policy Change: Changes were enacted to the County’s affordable housing fee program, marking important policy action and progress towards requiring the construction of affordable housing units as part of future housing development plans in unincorporated Placer County.

Population(s) Served
Economically disadvantaged people
Unemployed people

The increasingly hot climate, overstocked forests, unchecked vegetation growth and lack of defensible space in the Wildland-Urban Interface contribute to the now year-round fire season making our community increasingly vulnerable to wildfire. In 2021, with the local River Fire, we learned that PCF is the only philanthropic entity in Placer County that can take in donations quickly and identify the right partners to distribute funds to those in need. In 2022, we were again tasked with a rapid response with the Mosquito Fire when approximately 5,000 evacuees needed assistance with basic necessities including housing, food, clothing, personal hygiene items, fuel and more. Because of our ability to response rapidly, our community now looks to us to lead philanthropic disaster response and relief efforts. We have established a Fire Relief Fund and seek grants and donations to address future fire devastation.

Population(s) Served
Victims of disaster

Strategic partnerships, creative problem solving and generous donors were instrumental to PCF’s Covid-19 response strategy. PCF granted $4+ million to local nonprofits to shore up infrastructure and expand programs to meet the growth in demand for services during the pandemic. Through the Mask Up Para Tu Gente|Mask Up Placer Harm Reduction and Sleeves Up Placer campaigns, PCF and our partners encouraged harm reduction behaviors among at-risk populations, distributed 80,000 masks and 8,000 PPE kits across 33 affordable housing complexes in Placer County, and promoted vaccine uptake with 7,100 $50 gift card incentives given to the recipients of 1st and 2nd Covid-19 vaccine doses. We continue to identify community needs related to the pandemic, that we can support with philanthropic dollars.

Population(s) Served
Economically disadvantaged people
Economically disadvantaged people

Where we work

Accreditations

Council on Foundations Accredited

Council on Foundations National Standards 2007

Awards

National Philanthropy Day's Grantmaker of the Year for the Sacramento Region 2009

Placer Community Foundation

Women Who Mean Business- Veronica Blake 2013

Sacramento Business Journal

High Five Luminary Award for Collaborative Advocacy of Affordable Housing in Placer County 2018

First 5 Placer

Auburn State of the Community Award for Advocacy of Affordable Housing 2018

Auburn Chamber of Commerce

Women Who Mean Business, Woman of the Year-Veronica Blake 2020

Auburn Journal

Challenge Award, Disaster/Emergency Response & Management-Rent Help Placer 2021

California State Association of Counties (CSAC), Innovation Awards Program

Award of Distinction Communications/Marketing Plans/Campaigns(Consultant-Supported)-Rent Help Placer 2022

California Association of Public Information Officers (CAPIO), Excellence in Public Info & Comm

EPIC Award for DEI Outreach/Campaign-Mask Up Placer/Mask Up Para Tu Gente 2022

California Association of Public Information Officers (CAPIO), Excellence in Public Info & Comm

Affiliations & memberships

Council on Foundations - Member 2005

League of California Community Foundations-Member 2012

American Leadership Forum, Mountain Valley Chapter-Affiliate 2009

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total dollar amount of grants awarded

This metric is no longer tracked.
Totals By Year
Population(s) Served

Health, Social and economic status, Work status and occupations, Ethnic and racial groups, Gender and sexual identity

Related Program

Non competitive grantmaking

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

2022 pre-audit grants total will be updated following board approval of the audit. 2020 totals includes CARES Act funding administered by PCF at the request of Placer County Board of Supervisors.

Total number of grants awarded

This metric is no longer tracked.
Totals By Year
Population(s) Served

Ethnic and racial groups, Health, Social and economic status, Work status and occupations, Gender and sexual identity

Related Program

Non competitive grantmaking

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

2020 totals includes grants made with CARES Act funding administered by PCF at the request of Placer County Board of Supervisors.

Number of unique community-based organizations supported by grants

This metric is no longer tracked.
Totals By Year
Population(s) Served

Ethnic and racial groups, Social and economic status, Work status and occupations, Health, Gender and sexual identity

Related Program

Non competitive grantmaking

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

2020 totals includes CARES Act funded grants made to 501c3 and 501c6 organizations.

Percentage of grants made to community-based organizations providing safety-net services

This metric is no longer tracked.
Totals By Year
Population(s) Served

Health, Social and economic status, Work status and occupations, Ethnic and racial groups, Gender and sexual identity

Related Program

Non competitive grantmaking

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Helps Placer Countys most vulnerable populations thrive through the support of agencies that offer programs that serve them.

Percentage of grants made to community-based organizations that provide community development and leadership activities

This metric is no longer tracked.
Totals By Year
Population(s) Served

Ethnic and racial groups, Health, Gender and sexual identity, Social and economic status, Work status and occupations

Related Program

Non competitive grantmaking

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

These grants help to build healthy, connected communities for Placer County residents by promoting social and economic development, serving a particular community, or building nonprofit capacity.

Percentage of grants made to community-based organizations that provide animal welfare and environmental stewardship

This metric is no longer tracked.
Totals By Year
Population(s) Served

Ethnic and racial groups, Health, Gender and sexual identity, Social and economic status, Work status and occupations

Related Program

Non competitive grantmaking

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Providing stewardship by protecting Placer County open space and natural habitats, assisting orphaned/injured wild animals and returning them to the wild, reducing adoptable pet euthanasia.

Percentage of grants made to community-based organizations that provide services to youth

This metric is no longer tracked.
Totals By Year
Population(s) Served

Ethnic and racial groups, Health, Gender and sexual identity, Social and economic status, Work status and occupations

Related Program

Non competitive grantmaking

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Supporting nonprofits promoting positive futures for youth with an emphasis on at-risk youth, thorough scholarships, educational and/or peer-to-peer programing, and safety net services.

Percentage of grants made to community-based organizations that promote the arts and culture

This metric is no longer tracked.
Totals By Year
Population(s) Served

Ethnic and racial groups, Health, Gender and sexual identity, Social and economic status, Work status and occupations

Related Program

Non competitive grantmaking

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Used to increase access to and develop artistic and cultural experiences that enhance appreciation of and participation in the arts, and strengthen the arts segment of the creative local economy.

Number of technical training hours provided

This metric is no longer tracked.
Totals By Year
Population(s) Served

Ethnic and racial groups, Health, Gender and sexual identity, Social and economic status, Work status and occupations

Related Program

Nonprofit Initiative

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Representing the core of the Foundations direct support to nonprofits, NPI provides free expert infrastructure, governance and capacity building training and year-round guidance to area agencies.

Number of training workshops

This metric is no longer tracked.
Totals By Year
Population(s) Served

Ethnic and racial groups, Health, Gender and sexual identity, Social and economic status, Work status and occupations

Related Program

Nonprofit Initiative

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

In 2020, three trainings were offered in-person, including our flagship event, the Leadership Summit, and four trainings were offered virtually.

Number of organizations accessing technical assistance offerings

This metric is no longer tracked.
Totals By Year
Population(s) Served

Ethnic and racial groups, Health, Gender and sexual identity, Social and economic status, Work status and occupations

Related Program

Nonprofit Initiative

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Not included in these totals are additional nonprofit organizations who call our office for one-to-one guidance and advice.

Percentage of grants distributed in PCF’s COVID-19 philanthropic response

This metric is no longer tracked.
Totals By Year
Population(s) Served

Ethnic and racial groups, Health, Gender and sexual identity, Social and economic status, Work status and occupations

Related Program

Non competitive grantmaking

Type of Metric

Output - describing our activities and reach

Direction of Success

Decreasing

Context Notes

Grants made from donor advised and community needs funds, not including CARES Act funding.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

PCF is an enduring organization that seeks to build permanent, lasting resources for our community. It is PCF’s goal that, through endowment, we can grow the number of grant dollars we distribute each year.

By building personalized, endowed charitable funds that are invested for the long-term growth, PCF can expect to leverage greater and greater grant dollars that are distributed to a variety of causes on an annual basis. With assets in our endowment pool reaching $100 million we could expect to distribute as much as $5,000,000 annually into our community—providing support to address: vulnerable, underserved and disenfranchised individuals and families, preservation and conservation of open space and wildlife, at-risk and underserved youth’s successful transition into adulthood and a vibrant and flourishing arts community.

Placer Community Foundation grows giving by operating within four unique strategies:

Personalized service - We work closely with people who give and their professional advisors to help each donor achieve his or her personal, charitable and financial goals. We keep them engaged in their giving by sharing opportunities that align with their interests and promote planned giving to carrying on and inspire their legacy with the next generation.

Charitable Fund Management - We manage charitable funds to provide the highest level of earnings and benefit—to our donors and to the causes they support. Our Board of Directors and Finance Committee oversees investments and benchmarks our performance. As a public charity, we make financial reporting and investment practices available to the public at placercf.org.

Local expertise - We gather information and track the local agencies and programs working for our community. Based on this information, we make grants and direct resources to the most appropriate areas. We stay alert to emerging issues and foster giving and volunteerism in our community, bringing groups of people together to work on solutions to community problems.

Community leadership - We play a key role in addressing community needs… now and in the future. We act as a community catalyst, bringing diverse voices and groups together to address local issues in our community. We build endowments to ensure grants are always available to support the community and we support high-impact opportunities.

PCF is a local organization staffed by people from our community and led by a local board of trustees. This group of people has an in-depth knowledge of the issues, opportunities and resources that shape our community. This enables PCF to play a key role in solving community problems, while helping donors learn more about local needs in order to make their giving as effective as possible.

PCF’s history reaches back more than 70 years to when the Auburn Community Foundation was created in 1948 as a private foundation. In 2005, a few visionary residents saw the opportunity to expand the private foundation to a public one. That is when Placer Community Foundation was born, putting expertly guided charitable giving within reach for any Placer County resident. Today, PCF is a secure, accredited, and well-managed public resource with a multi-million-dollar consortium of funds. The Foundation has grown to be a strong leader, convener and connector, equipped to tackle our region’s most urgent challenges and seize promising opportunities to improve lives throughout Placer County and beyond.

PCF has been accredited since 2007 by the National Standards for U.S. Community Foundations, which is administered by the Council on Foundations in Washington DC. Accreditation is renewed annually based on a rigorous evaluation of PCF’s operations, ensuring that donor services, investments, grantmaking and administration meet the highest standards. PCF’s consistent compliance with program requirements is a nod to our expertise in the field and provides quality assurance to donors and professional advisors.

Personalized service – In 2020 our Community Foundation exhibited a record $4.3 million in grant dollars distributed, the bulk of which to support safety-net providers addressing the needs of vulnerable people during the pandemic. We informed our Donor Advised fundholders of weekly calls that we held with local nonprofits so they could direct their grants towards the greatest needs. We code and track when grants are based upon the information we provide. In 2020, 46% of all Donor Advised Fund grants resulted from our recommendation. In 2021, it was 41%. We strive to engage all our donors in local giving during their lifetime. This builds trust in our community knowledge and encourages planned gifts.

Charitable Fund Management – In 2021 PCF established an ESG (Environment Social Governance) investment pool to further our efforts to keep our philanthropic footprint diverse, equitable, inclusive and sustainable. Our donors expect and rely on our leadership and transparency in this area.

Local Expertise – PCF works closely with our County of Placer’s Health and Human Services Department to identify gaps in delivery of programs and services to targeted, underserved and marginalized communities. We then support nonprofit organizations to directly canvas and serve them. In 2020 and 2021 this work resulted in 746 applicants accessing over $9.6M for rent and utility relief through the Federal Emergency Rental Assistance Program. 116 low-income families accessed a simplified online tax filing tool to receive Federal Child Tax Credit (CTC) benefits. As a result, these families who may not otherwise have received the benefits for which they qualify, are receiving an average refund of $3,250. For Placer County overall, these additional CTC sign-ups have resulted in $370,100 in claims to date. And finally, 6,055 vaccination doses have been supported through our incentive program and partner vaccination clinics, including mobile clinics and events targeted toward vulnerable communities.

Community Leadership - We view our leadership role as vital in our community and stand firm that quality, safe and affordable housing is the foundation for a healthy community. PCF continues to lead a campaign alongside nonprofit partners and community stakeholders to advocate for construction of affordable housing. This work has greatly heightened PCF’s role as a leader and community catalyst, bringing diverse voices and groups together to address our county’s dire housing crises and to identify solutions for real change. Most recently this work resulted in 79-units of low to very-low income housing in our county’s government center. Placerhousingmatters.org

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve

  • Which of the following feedback practices does your organization routinely carry out?

    We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded

  • What challenges does the organization face when collecting feedback?

    We don’t have the right technology to collect and aggregate feedback efficiently, The people we serve tell us they find data collection burdensome, It is difficult to find the ongoing funding to support feedback collection

Financials

PLACER COMMUNITY FOUNDATION
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Operations

The people, governance practices, and partners that make the organization tick.

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

PLACER COMMUNITY FOUNDATION

Board of directors
as of 04/17/2024
SOURCE: Self-reported by organization
Board chair

Sue Thompson

Real Estate Sales Professional

Term: 2023 - 2026

Sheila Cardno

Retired wealth advisor

Richard Saletta

Retired Placer County employee; Consultant

Margaret Fulton

Attorney

Elise Baker

Attorney

Raúl Martínez

Assistant Director of HHS, County of Placer

Pam Constantino

Retired wealth advisor

Carol Holliman

Retired Director, Fiserv

Dick Azevedo

Entrepreneur

Dick Kramer

Retired President and CEO, Dignity Health

Vicki Spannagel

Retired Program Manager, Placer HHS

Jim Williams

Retired architect

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 10/3/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 05/29/2020

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.