NEW DIRECTIONS OF HORRY COUNTY
Hope Starts Here
Programs and results
What we aim to solve
We work to address the issues of homelessness, poverty, and addiction. In recent years, these issues have increasingly entered the forefront of national conversation. On any given day, over half a million Americans are homeless. Locally, in Horry County, SC, there are 796 homeless individuals. 600 of those are unsheltered. In 2019, more than 70,000 persons in the US died from overdoses - 168 of those individuals lived in Horry and Georgetown counties and in 2020, overdoses increased by an estimated 30-40%. More than 12% of Horry County residents live below the poverty line, putting more than 42,000 at risk of devastating financial crises like homelessness. We address these issues by providing shelter, basic needs, services, case management, peer support, and connections to resources to empower individuals and families to secure a positive solution to their crisis.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Pathways For Men, Women, and Families with Children
Through Pathways, our signature program, we help people recover from the crises of homelessness, poverty, and addiction in three phases - Beginnings, Journey, and Departure. Clients and staff work together to set goals for recovery, jobs, benefits, and housing, and are held accountable to achieve those goals. At each phase, those in crisis take steps to achieve their best life possible by overcoming barriers and connecting to resources, with the support of an empowering community.
Essentials Emergency Stay
Through Essentials, we help those in crisis through a bed, meals, showers, and basic needs regardless of sobriety, addiction, or barriers. Clients in Essentials receive shelter on a first come, first served basis each night.
Essentials Emergency Stay is currently only available at our Men’s Shelter on a limited first come, first served basis each night. Services are prioritized for local residents and availability is subject to change due to the spread of the Coronavirus.
Where we work
External reviews

Photos
Our results
How does this organization measure their results? It's a hard question but an important one.
Number of bed nights (nights spent in shelter)
This metric is no longer tracked.Totals By Year
Population(s) Served
Economically disadvantaged people, People with disabilities, Substance abusers, Veterans, Families
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Number of individuals who reunited with family or other support systems
This metric is no longer tracked.Totals By Year
Population(s) Served
Economically disadvantaged people, Victims of crime and abuse, Families
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Number of individuals who secured permanent housing
This metric is no longer tracked.Totals By Year
Population(s) Served
Veterans, Adults, Families, Economically disadvantaged people, Children and youth
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Number of individuals who connected with long-term recovery
This metric is no longer tracked.Totals By Year
Population(s) Served
Substance abusers, Adults
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
The overarching goal of New Directions is to end homelessness, poverty, and addiction in the Grand Strand area and beyond. However, ending these crises is more than just a broad vision or effort. We work to see it happen every day, one life, one story at a time.
Working towards this ultimate goal, our other contributing goals are to:
1. Decrease the number of unsheltered homeless by increasing the availability of shelter.
2. Decrease the number of homeless episodes in our community by providing shelter and through programs designed to end homelessness.
3. Identify and address the underlying issues and barriers of those in crisis and connect them with the resources needed to end their crisis.
4. Increase both individual and collective self-sufficiency within the populations of both those at-risk of experiencing and/or currently experiencing homelessness, poverty, and addiction.
5. Fulfill the role of the crisis response to homelessness and addiction as the primary provider of shelter and peer support services to both Horry and Georgetown County.
6. Help those in crisis secure a positive solution through permanent housing, reuniting with family, or long-term recovery.
What are the organization's key strategies for making this happen?
Our strategy to ending homelessness, poverty, and addiction is to help people move from crisis, to connection, to community. When life takes an unexpected turn, we stand ready to meet the most immediate and vital needs of those in crisis including shelter, meals, laundry & showers, basic needs, transportation home, and more. But beyond a safe place for those in need to lie down, rest, and regroup, we connect our clients with resources through case management and peer support, giving them the tools they need to change their circumstances. We help our clients through advocacy, goal-setting, life-coaching, reinstated legal documents, childcare placement and school enrollment, resume writing, job search assistance, training programs, disability and benefits navigation, personal growth, financial planning, and placement in detox and recovery communities.
By recognizing that each person has a different path towards taking a new direction in life - securing housing, reuniting with family, or placement in long-term recovery - our team works diligently to identify and help clients overcome barriers that may prevent them from achieving their goals.
We believe that although homelessness, poverty, and addiction are problems often caused by individual circumstances, their solutions are only found in community. And thanks to strong relationships with our partners, our clients benefit from a supportive, empowering community, filled with people and agencies dedicated to their success helping connect them with housing, mental health counseling, medical care, transportation, legal assistance, family services, and long-term recovery.
We value each person placed in our care and strive to instill the greatest gift - Hope. Hope that inspires us to move forward. Hope that carries us through difficult times. Hope that overcomes difficult circumstances. By providing basic needs, connections to resources, and the support of an empowering community, those in crisis know that at New Directions, Hope Starts Here.
What are the organization's capabilities for doing this?
Since 2013, New Directions has led the collaborative effort to assist the homeless in Horry County, SC and since 2016 we have led the effort to connect individuals with recovery solutions in both Horry and Georgetown Counties. Each year we provide approximately 60,000 nights of shelter to those in crisis and over 55,000 meals. Our staff has over 70 years combined experience in case management, nonprofit administration, and social services. In addition to a depth of experience to provide excellent service to our clients, New Directions partners with more than 90 agencies who provide services and resources to our clients. We focus on what we do well- providing basic needs, case management, peer support, and programs - and instead of duplicating services, we refer clients to agencies for services they may specialize in, such as physical and mental care, counseling, job training, life skills, legal issues, and more. Thanks to our partnerships, clients have access to an abundance of resources, all without duplication of effort.
As homelessness, poverty, and addiction has become growing issues in American society, we stand ready to assist those in need by providing shelter, a meal, basic necessities, and more, all for just $15 per person, per night. New Directions never closes, providing services 24 / 7 / 365, while saving our community over $15 MM per year.
What have they accomplished so far and what's next?
New Directions was established in 2013 as a collaborative effort to better assist homeless, men, women, and families in our community. This effort was begun by consolidating three independent local shelters into one organization: Street Reach Ministries, a shelter for single men and women (est. 1994), LifeLine, a shelter for women and children who are victims of domestic violence (est. 2013), and the Center for Women and Children. These shelters were reorganized and reopened under the umbrella of New Directions and became New Directions for Men, New Directions for Women, and New Directions Snug Harbor Transitional Housing respectively. A fourth shelter, Myrtle Beach Haven, was opened in 2008, and became incorporated into New Directions in August 2015 as New Directions for Families.
Shortly after reorganizing these shelters under the New Directions umbrella, the organization implemented a comprehensive program that would go beyond the fundamentals of providing shelter, meals, and basic needs, but would tackle homelessness head on. Back To Work, Back To Life was established as New Directions’ signature program to identify and address underlying issues and causes of homelessness; addiction, mental health issues, legal issues, physical health issues, transportation, displacement, and more.
In 2016, we began adding program partnerships and initiatives to directly address the top barriers our clients face in their journey out of homelessness. In partnership with the City of Myrtle Beach, we added a Peer Support Program. In 2018, Coastal Carolina University Sociology began the Rolling Forward Project to provide free bike transportation at our shelters. Homeless Court, a voluntary diversion program through the City of Myrtle Beach Municipal Court, began, holding its first session in March 2019. In 2020, our Peer Support Program (now known as ARO) to provide peer support and recovery outreach to both Horry and Georgetown Counties.
In early 2021, as the result of an expanded peer support program, we began to pivot our programming to include onsite recovery solutions. We realized that we served more than just those experiencing homelessness, but also, those experiencing poverty and addiction. The Pathways program was created to provide the core focus of Back To Work, Back To Life – addressing underlying barriers of homelessness, poverty, and addiction by connecting individuals with resources – with the 12 Step Facilitation Method recovery model. This revamped program helps teach our clients “how to live again” while addressing issues and helping them develop a toolkit of resources for life beyond the shelter.
From Fiscal Years 2014 – 2023, New Directions served over 10,019 Men, Women, and Children, 558 Families through 559,360 nights of shelter and over 504,647 meals. During that time, 4,245 Individuals, 469 Families secured a positive solution to homelessness through permanent housing, reuniting with family, or placement in long-term recovery.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
-
How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals
-
Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded
-
What challenges does the organization face when collecting feedback?
It is difficult to get honest feedback from the people we serve, It is difficult to identify actionable feedback
Financials
Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more
about GuideStar Pro.
Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
NEW DIRECTIONS OF HORRY COUNTY
Board of directorsas of 06/22/2023
Charles Jordan
Pearce Law Group
Tom Hudgins
Retired - Ernst & Young
Mary Jo Rogers
South Atlantic Bank
Alison Roark
South Atlantic Bank
Frank Hereda
Remax Southern Shores
Zeb Thomas
Nelson Mullins
Trevor Greene
Sitetech Systems
Kerry Jardine
Pearce Law Group
Martha Sledge
Attorney - Retired
Bill Leedom
International Director of Human Resources, Child Fund International - Retired
Charles Knuckles
Author; Certified Addiction Counselor & Mental Health Counselor
John Pedersen
City of Myrtle Beach - Retired
Lisa Leitner
HR Professional - Retired
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
-
Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? No -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
No data
Disability
No data
Equity strategies
Last updated: 06/27/2022GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We review compensation data across the organization (and by staff levels) to identify disparities by race.
- We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We have community representation at the board level, either on the board itself or through a community advisory board.