Civil Rights, Social Action, Advocacy


Healthy Women, Healthy World

aka White Ribbon Alliance

Washington, DC


White Ribbon Alliance's mission is to activate a people-led movement for reproductive, maternal and newborn health and rights. Our vision is a world where all girls and women realize their right to quality health and well-being.

Ruling Year


Chief Executive Officer

Ms. Betsy McCallon

Main Address

1901 Pennsylvania Avenue Suite 800

Washington, DC 20006 USA


maternal health, safe motherhood, citizen-led accountability, motherhood, women's rights, women's health, midwifery, midwives





Cause Area (NTEE Code)

Alliance/Advocacy Organizations (R01)

Reproductive Health Care Facilities and Allied Services (E40)

Community Coalitions (S21)

IRS Filing Requirement

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Social Media


Programs + Results

What we aim to solve New!

Childbirth is the biggest killer of young women in many countries; 800 still die every day. Almost all of these deaths are preventable. White Ribbon Alliance is a powerful network of advocates working for maternal, newborn health and rights at the local, national and global levels. We mobilize citizens, helping them recognize and seize their power to demand that all women and their children are safe and healthy before, during and after pregnancy.

Our programs

What are the organization's current programs, how do they measure success, and who do the programs serve?

SOURCE: Self-reported by organization

White Ribbon Alliance Malawi

White Ribbon Alliance Uganda

White Ribbon Alliance Tanzania

White Ribbon Alliance India

White Ribbon Alliance Kenya

White Ribbon Alliance Pakistan

Where we workNew!

Charting Impact

Five powerful questions that require reflection about what really matters - results.

SOURCE: Self-reported by organization

What is the organization aiming to accomplish?

What are the organization's key strategies for making this happen?

What are the organization's capabilities for doing this?

How will they know if they are making progress?

What have and haven't they accomplished so far?

To end all preventable deaths of mothers and newborns, individual citizens must feel equipped and confident to demand the policy and service changes they want to see. WRA and its 14 National Alliances are leading the way. Growing global attention to the health of pregnant women and newborns has brought significant reductions in maternal and newborn deaths. But to stop all preventable deaths of mothers and babies, local citizens must have the opportunity to inform policies and demand the quality, comprehensive maternal and newborn health services they deserve. Through its network of National Alliances, WRA helps citizens understand that they have the power to hold their governments accountable for promises made and money spent, so that women's rights to quality, respectful healthcare before, during and after pregnancy are recognized, prioritized and upheld.

WRA works from the bottom up, top down and across communities, health systems and all levels of government to make sure that the best solutions are identified, prioritized and put into place. One of WRA's most powerful tools is our ability to cultivate a vital dialogue and meaningful relationship between a government and its citizens, building trust and accountability for long-term, citizen-led change. This feedback loop helps people understand their power to create change and governments to understand the true impact of their decisions. This understanding leads to government responsiveness to citizen demands. Because everything WRA does starts with local citizens targeting their local and national governments, our solutions are truly sustainable, lasting for generations to come. Our advocacy campaigns cost just a fraction of the long-term investments that they result in, ultimately becoming a permanent part of the health system.

WRA's National Alliances are unique partnerships made up of citizens, health workers, policymakers, community-based organizations and others, who best understand their country's challenges and the most viable solutions. This puts them in the best position to demand – and get – vital improvements for the full spectrum of maternal and newborn healthcare and health outcomes. WRA's work addresses cross-cutting issues such as teen pregnancy, family planning, self-care, respectful maternity care, health education, sexual and reproductive health and rights, and other areas across the full spectrum of maternal and newborn health.

With an institutional goal to ensure that all women realize their rights to be safe and healthy before, during and after childbirth, WRA's vision is a world that has ended preventable maternal mortality. We have made progress and maternal deaths are down by half since 1990 and WRA has made sure that maternal health is on the global policy agenda like never before. But, with over 800 women dying every day from preventable causes related to childbirth, there is still much to be done. By championing the rights of all women to Respectful Maternity Care, WRA is working to reach the world's most vulnerable women - and those most at risk of dying in childbirth - by not only advocating for increased training of qualified maternal health workers and midwives and demanding governments increase funding for maternal health facilities; WRA is working with providers to increase the quality of care women receive. In countries with high maternal mortality, the fear of disrespect and abuse that women often encounter in facility-based maternity care is a more powerful deterrent to use of skilled care than commonly recognized barriers such as cost or distance. WRA is helping to lead the way in demonstrating the effectiveness of providing respectful care and the importance of citizen-led accountability at district, national and global levels. And, it is through this constant engagement with policymakers that WRA knows our advocacy work connecting citizens with their government officials is helping to build a world where the right of all women to be safe and healthy before, during and after childbirth is upheld.

White Ribbon Alliance is a locally led, globally connected grassroots movement advocating for the health and rights of women and newborns. We actively work in partnership with women, their families and communities, professionals and practitioners from diverse fields and all sectors of government. We use many approaches, all of which put citizens at the center. Our work has successfully persuaded governments to increase the number of midwives, the type and quality of health services and increased the number of women accessing services. With our focus on holding governments accountable and campaigning for them to deliver on their commitments, we have seen incredible progress across the world. By mobilizing citizens to demand decent and respectful health care for all pregnant women, citizens are equipped to lead change in their own communities, creating lasting change for generations to come.

External Reviews




Fiscal year: Jan 01 - Dec 31

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The people, governance practices, and partners that make the organization tick.

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A Pro report is also available for this organization for $125.
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Board Leadership Practices

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices.

SOURCE: Self-reported by organization


Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?



Has the board conducted a formal, written assessment of the chief executive within the past year?



Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?



Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?



Has the board conducted a formal, written self-assessment of its performance within the past three years?