Potential Inc

Increase access to quality services to individuals with autism across the lifespan.

High quality services - Everything starts and ends with this strategic priority. It is the reason Potential exists and will continue to thrive.
End the waitlist - We are not meeting our mission if we continue to have years long wait for our services. We need to prioritize access to our services while maintaining our high standards of care.
Best place to work - We need to attract and retain clinicians that fit our values and provide quality care for our clients. This benefits our clients first and foremost as well as the stability of the organization.
Charity of choice - In order to grow with quality and integrity, we need donors to see us as the place that will deliver impact in the community. With their help, we can meet our goals.

Potential has invested in its operations infrastructure over the past three years in order to support scaling the organization with integrity. We have increased our back-office support to include quality assurance, intake and insurance, billing and financial, performance management, and clinical teams. In addition, we have added marketing and communications which resulted in re-branding for our 15th anniversary, launching a new website (6/2021) and increased presence on social media. Finally, our development office has fine-tuned our case for support, and our Donor Relationship Manager is working to establish Potential as a charity of choice for local donors and corporations.

Potential achieved approximately 80% of its strategic goals and objectives from 2018-2020 despite setbacks from the pandemic. This included the creation of a new plan for 2021-2023. Among the areas of growth have been in improving operational effectiveness, sustainable scaling and quality, thought leadership, embracing our culture, leadership and talent management, strong financial position and resources, and maintaining high-quality programs.