Capital Region Land Conservancy, Inc.

GOAL 1: Strategic lands are preserved and managed to protect their conservation values
1. Identify and prioritize the most important parcels for potential protection
a. Arrange access to GIS-based data to allow analysis and prioritization
b. Develop a strategic conservation plan
c. Identify public parks in region and prioritize them for preservation
d. Identify and protect high value connectors
2. Facilitate or hold conservation easements or fee-title ownership on appropriate lands
3. Steward the conservation values of land protected
4. Consider viable opportunities to hold easements outright and own land in fee

GOAL 2: Have the organizational structure and stable base of financial support to permanently protect lands
1. Strengthen and develop the Board of Directors and Advisory Board
a. Further engage all Board Committees in organizational management
b. Engage in active succession planning for leadership
2. Create a donor-centric internal culture that engages everyone in fundraising activities
3. Update the Fundraising Plan and develop the financial support necessary to achieve our mission
4. Draft an annual Business Plan
5. Initiate a planned giving program and consider an endowment
6. Develop the professional staffing to guide management of the Conservancy
7. Become accredited

GOAL 3: Increase the organization’s relevance to the community and build a conservation ethic
1. Identify and prioritize key audiences and the best tools to reach them
2. Explore playing a key role in development of new community trails and green spaces
3. Participate in public events and activities that reach target audiences
a. Provide opportunities for the public to utilize protected land for educational purposes and access to nature
b. Collaborate with similar conservation and cultural groups to educate the community
4. Provide information targeted to landowners and their advisors
5. Advocate for public policies and programs that support conservation efforts on a selective basis
a. Consider becoming an Land Trust Alliance Advocacy Ambassador
b. Develop personal connections with local, state, and federal legislators and officials
6. Build more name recognition and public enthusiasm in the Conservancy
a. Conduct effective public relations
b. Engage in dialogue with diverse segments of the population to learn about how the Conservancy can best serve their needs
c. Explore involvement in developing a Buy Fresh Buy Local chapter

GOAL 1: Strategic lands are preserved and managed to protect their conservation values
1. Identify and prioritize the most important parcels for potential protection
a. Arrange access to GIS-based data to allow analysis and prioritization
b. Develop a strategic conservation plan
c. Identify public parks in region and prioritize them for preservation
d. Identify and protect high value connectors
2. Facilitate or hold conservation easements or fee-title ownership on appropriate lands
3. Steward the conservation values of land protected
4. Consider viable opportunities to hold easements outright and own land in fee

GOAL 2: Have the organizational structure and stable base of financial support to permanently protect lands
1. Strengthen and develop the Board of Directors and Advisory Board
a. Further engage all Board Committees in organizational management
b. Engage in active succession planning for leadership
2. Create a donor-centric internal culture that engages everyone in fundraising activities
3. Update the Fundraising Plan and develop the financial support necessary to achieve our mission
4. Draft an annual Business Plan
5. Initiate a planned giving program and consider an endowment
6. Develop the professional staffing to guide management of the Conservancy
7. Become accredited

GOAL 3: Increase the organization’s relevance to the community and build a conservation ethic
1. Identify and prioritize key audiences and the best tools to reach them
2. Explore playing a key role in development of new community trails and green spaces
3. Participate in public events and activities that reach target audiences
a. Provide opportunities for the public to utilize protected land for educational purposes and access to nature
b. Collaborate with similar conservation and cultural groups to educate the community
4. Provide information targeted to landowners and their advisors
5. Advocate for public policies and programs that support conservation efforts on a selective basis
a. Consider becoming an Land Trust Alliance Advocacy Ambassador
b. Develop personal connections with local, state, and federal legislators and officials
6. Build more name recognition and public enthusiasm in the Conservancy
a. Conduct effective public relations
b. Engage in dialogue with diverse segments of the population to learn about how the Conservancy can best serve their needs
c. Explore involvement in developing a Buy Fresh Buy Local chapter

Integrity and Excellence
We embrace the highest ethical standards and operate with complete transparency. We strive to earn and maintain the trust of landowners, donors, partners and the general public.

Collaborative Decision-making
We work collaboratively to assist our partners and to help craft conservation solutions that best serve our communities.

Permanent and Voluntary Land Conservation
We are committed to voluntary methods of land conservation, such as conservation easements, that will permanently conserve natural and historic lands throughout Virginia’s Capital Region.

Relevance to Our Community and Sense of Place
We are dedicated to sustaining our region’s healthy communities and strong sense of place.

Responsible Stewardship
We are committed to the long-term monitoring and management of permanently protected lands.

Excellence
We hold ourselves to the highest performance standards and employ the most advanced and innovative practices in the conduct of our work.

Celebrating its 10th Anniversary, the CRLC has facilitated the protection of over 6,800 acres of property and co-holds 9 conservation easements with more than 1,200 acres. These include the 220-acre James River Park in the City of Richmond and over 100 acres in Chesterfield County for the use as the future Atkins Acres Community Park.