PLATINUM2023

WILDAID INC

aka WildAid, Inc   |   San Francisco, CA   |  www.wildaid.org

Mission

WildAid’s mission is to inspire and empower the world to protect wildlife and vital habitats from critical threats.

Ruling year info

2006

CEO

Harry Lynch

Main address

220 Montgomery St Ste 1200

San Francisco, CA 94104 USA

Show more contact info

Formerly known as

ACAP - Active Conservation Awareness Program

EIN

20-3644441

NTEE code info

Protection of Endangered Species (D31)

Natural Resource Conservation and Protection (C30)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Our planet faces a crisis of unsustainable human consumption and behaviors. From illegal wildlife poaching and overfishing to carbon-intensive lifestyle choices, human activity is driving wildlife extinction, habitat destruction, and ecosystem breakdown at unprecedented rates.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

WildAid China

WildAid China is an integrated conservation model to reduce demand for endangered wildlife products in China. We work with government, business, media partners, & celebrities to create attitudinal and behavorial change. WildAid has a portfolio of over 80 Asian celebrity Wildlife Ambassadors, who participate in our multi-media campaigns. Our PSA's reach over 1 billion people each week via partnerships with key Chinese TV, internet & news providers in subways and airports, billboards, radio and other transit stations. Current PSA messages include raising awareness about threats to elephants, rhinos, and tigers, and the negative impacts of illegal shark-finning.

Population(s) Served
Adults

WildAid Galapago's conservation program works in partnership with the Galapagos National Park Service (GNPS) and the local community, as technical advisor and intermediary, to build a comprehensive protection program within the Galapagos Marine Reserve (GMR). From the program's inception, WildAid has systematically  produced all the necessary elements of effective marine protection. Currently the GMR has 13 boats, a float plane, sniffer dogs, an informant reward scheme, and two permanent bases at the extremes of the GMR. We installed a state-of-the-art Satellite Vessel Monitoring System to detect illegal fishing boats, with 28 boats intercepted in the first 8 months of operation.

Population(s) Served
Adults

WildAid's Climate Change program educates Chinese consumers on how their individual food choice and transportation choices can impact the complex issue of global climate change.

Population(s) Served
Adults

WildAid's Marine Protected Area Program takes the proven cost-effective model employed in the Galapagos program and replicates it elsewhere. This is possible due to the interconnectivity of the marine ecosystem, and the similar threats they face worldwide. 

In Indonesia (Southern Raja Ampat, West Papua) we are in partnership with development of a functional ranger patrol with dedicated speed boats. Also, we have facilitated creation of no-take zones in the areas, and the increased patrolling can assure their success.

Population(s) Served
Adults

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total dollars received in contributions

This metric is no longer tracked.
Totals By Year
Type of Metric

Other - describing something else

Direction of Success

Increasing

Dollar value of donated media worldwide

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

WildAid is a non-profit organization with a mission to inspire and empower the world to protect wildlife and vital habitats from critical threats.

Goal 1: Protect iconic, threatened, and keystone species by achieving transformational conservation impacts
Goal 2: Strengthen enforcement of 250 priority marine areas to protect the world’s marine wildlife and vital habitats from critical threats including illegal fishing, poaching, and over-exploitation
Goal 3: Measurably reduce carbon emissions on the scale of a nation-state (200+ megatons annually)

WildAid is a global leader in changing behaviors and building capacity to shift societal norms, consumer markets, and public policies. WildAid uses proven strategies to reduce key drivers of the biodiversity and climate crises – unsustainable demand for fish and wildlife products, poor enforcement of protected areas, and carbon-intensive lifestyles. We do this by:

1. Promoting solution-oriented behaviors that individuals and communities can readily adopt.
2. Increasing capacity to detect and deter illegal and unmanaged taking and trade of fish and wildlife.
3. Building local and national leadership and pride in healthy, well-managed natural resources.

Financials

WILDAID INC
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
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  • Compare nonprofit financials to similar organizations

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WILDAID INC

Board of directors
as of 09/06/2023
SOURCE: Self-reported by organization
Board chair

Alan Chung

Farient

Term: 2020 - 2029

Katie Martin

Wendy Benchley

Meredith Eggers

Robin Ferracone

Mary O'Malley

Alan Chung

Jim Shaugnessy

David Andrews

Donna Howe

Kathy Macdonald

Mary O'Malley

Ellie Price

Organizational demographics

SOURCE: Self-reported; last updated 8/31/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

No data

Gender identity

No data

Transgender Identity

No data

Sexual orientation

No data

Disability

No data