WILDAID INC
Programs and results
What we aim to solve
Our planet faces a crisis of unsustainable human consumption and behaviors. From illegal wildlife poaching and overfishing to carbon-intensive lifestyle choices, human activity is driving wildlife extinction, habitat destruction, and ecosystem breakdown at unprecedented rates.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
WildAid China
WildAid China is an integrated conservation model to reduce demand for endangered wildlife products in China. We work with government, business, media partners, & celebrities to create attitudinal and behavorial change. WildAid has a portfolio of over 80 Asian celebrity Wildlife Ambassadors, who participate in our multi-media campaigns. Our PSA's reach over 1 billion people each week via partnerships with key Chinese TV, internet & news providers in subways and airports, billboards, radio and other transit stations. Current PSA messages include raising awareness about threats to elephants, rhinos, and tigers, and the negative impacts of illegal shark-finning.
WildAid Galapagos
WildAid Galapago's conservation program works in partnership with the Galapagos National Park Service (GNPS) and the local community, as technical advisor and intermediary, to build a comprehensive protection program within the Galapagos Marine Reserve (GMR). From the program's inception, WildAid has systematically produced all the necessary elements of effective marine protection. Currently the GMR has 13 boats, a float plane, sniffer dogs, an informant reward scheme, and two permanent bases at the extremes of the GMR. We installed a state-of-the-art Satellite Vessel Monitoring System to detect illegal fishing boats, with 28 boats intercepted in the first 8 months of operation.
Climate Change
WildAid's Climate Change program educates Chinese consumers on how their individual food choice and transportation choices can impact the complex issue of global climate change.
Marine Protected Areas & Indonesia
WildAid's Marine Protected Area Program takes the proven cost-effective model employed in the Galapagos program and replicates it elsewhere. This is possible due to the interconnectivity of the marine ecosystem, and the similar threats they face worldwide.
In Indonesia (Southern Raja Ampat, West Papua) we are in partnership with development of a functional ranger patrol with dedicated speed boats. Also, we have facilitated creation of no-take zones in the areas, and the increased patrolling can assure their success.
Where we work
External reviews
Our results
How does this organization measure their results? It's a hard question but an important one.
Total dollars received in contributions
This metric is no longer tracked.Totals By Year
Type of Metric
Other - describing something else
Direction of Success
Increasing
Dollar value of donated media worldwide
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Holding steady
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
WildAid is a non-profit organization with a mission to inspire and empower the world to protect wildlife and vital habitats from critical threats.
Goal 1: Protect iconic, threatened, and keystone species by achieving transformational conservation impacts
Goal 2: Strengthen enforcement of 250 priority marine areas to protect the world’s marine wildlife and vital habitats from critical threats including illegal fishing, poaching, and over-exploitation
Goal 3: Measurably reduce carbon emissions on the scale of a nation-state (200+ megatons annually)
What are the organization's key strategies for making this happen?
WildAid is a global leader in changing behaviors and building capacity to shift societal norms, consumer markets, and public policies. WildAid uses proven strategies to reduce key drivers of the biodiversity and climate crises – unsustainable demand for fish and wildlife products, poor enforcement of protected areas, and carbon-intensive lifestyles. We do this by:
1. Promoting solution-oriented behaviors that individuals and communities can readily adopt.
2. Increasing capacity to detect and deter illegal and unmanaged taking and trade of fish and wildlife.
3. Building local and national leadership and pride in healthy, well-managed natural resources.
What are the organization's capabilities for doing this?
What have they accomplished so far and what's next?
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
WILDAID INC
Board of directorsas of 09/06/2023
Alan Chung
Farient
Term: 2020 - 2029
Katie Martin
Wendy Benchley
Meredith Eggers
Robin Ferracone
Mary O'Malley
Alan Chung
Jim Shaugnessy
David Andrews
Donna Howe
Kathy Macdonald
Mary O'Malley
Ellie Price
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
No data
Gender identity
No data
Transgender Identity
No data
Sexual orientation
No data
Disability
No data