PLATINUM2022

Operation Parent Inc

You've got this!

Buckner, KY   |  www.operationparent.org

Mission

To love and support parents by providing real-world information, connection, and hope.

Notes from the nonprofit

We are eager and excited to share our resources with all 63 million families in the United States. Visit us today at www.operationparent.org

Ruling year info

2006

President and Founder

Jean Schumm

Main address

PO Box 127

Buckner, KY 40010 USA

Show more contact info

Formerly known as

Operation Spirit

EIN

20-3857612

NTEE code info

Education N.E.C. (B99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Over 63 million families in the United States have school-aged children ages K-12. Operation Parent wants to reach all 63 million families with prevention resources to have the tough-day-today conversations on some of the toughest topics our youth face today. Educated parents are the best prevention tool. Our goal is to dramatically reduce the number of families impacted by the perils of addiction, bullying, suicide, violence, and more by providing ongoing prevention education on alcohol, drugs, and underlying issues early in elementary school and during critical transitions into middle and high school.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

21 Century Prevention

A program designed with the intent to partner with school districts to disseminate information to and educate the caregivers of 4th, 6th and 9th grade students on many of the challenges these age groups are facing in today's culture. All participating families will receive a parent handbook and be provided access to informational videos on topics such as anxiety, bullying, drug abuse and more.

Population(s) Served
Parents
Caregivers

Operation Parent produces and hosts webinars on a monthly basis that are intended to educate parents and caregivers on many of the social challenges tweens and teens face. These webinars are free of charge and available to individual parents, schools, faith groups and coalitions. They cover a wide variety of topics including dating, social media use, bullying, drug use, mental health, alcohol and more.

Population(s) Served
Parents
Caregivers

Where we work

Affiliations & memberships

Presenting member of CADCA (Community Anti-Drug Coalition of America) 2022

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Handbook sales (in dollars)

This metric is no longer tracked.
Totals By Year
Related Program

21 Century Prevention

Type of Metric

Context - describing the issue we work on

Direction of Success

Increasing

Context Notes

Handbook sales year over year. Figures include elementary, middle/high standard edition and Christian and Spanish editions in both elementary and middle/high school.

Total dollar amount of grants awarded

This metric is no longer tracked.
Totals By Year
Related Program

21 Century Prevention

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

Figures reflect grants that were awarded.

Individual Donations (in dollars)

This metric is no longer tracked.
Totals By Year
Related Program

21 Century Prevention

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Figures reflect donations from individual donors.

Number of webinar attendees

This metric is no longer tracked.
Totals By Year
Related Program

Webinar Series

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

Numbers reflect unique attendees across the following sectors: schools, coalitions, churches and individuals.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.


• To educate parents EARLY and OFTEN on how to prevent substance abuse, bullying, suicide, and other high-risk behaviors
• To deliver prevention education the way parents need to receive it…printed and online
• To give all parents equal access to our prevention resources…all they need is their phone to attend our webinars
• To reduce youth substance abuse, depression, eating disorders, suicide
• To empower parents to BE PARENTS and make sure they never feel alone during the journey

- Sales of handbooks to schools, drug-free coalitions, and churches.
- Offering free high-quality and engaging webinars on relevant content parents face raising school-aged children K-12.
- Strategic fundraising initiatives to retain and recruit new donors for sustainable growth.

Operation Parent tripled in reach and revenue last year. Our webinar attendance and handbook sales continue
to grow monthly, with new parents and organizations joining our OP
family.

We were blessed with several grants to fund the conversion of our resources
from “printed” to “digital” formats, providing parents with immediate access to our
content on their phones. These funds will also be used to translate our newest parent
handbooks to Spanish and to begin addressing the issue of “addiction”.

Our webinar attendance is at 44%, four percent above the national average for webinar attendance. This high attendance rate was due in part to strategic pre and post-communication with our attendees, as well as listing to their needs and making changes accordingly.

In the last 15 years, Operation Parent has supported and engaged over 200,000 parents across the United States with our self-published parent handbooks and free monthly webinars. For the past ten years, we have partnered with federally funded drug-free coalitions nationwide, providing them with our prevention education resources. We actively work with 140 coalitions in all 50 states! Our coalition partners have one mission: to reduce youth substance abuse in their communities. Most of them, are battling the opioid crisis.

Our resources not only educate parents about opioids but also about alcohol, marijuana, prescription drugs, and tobacco. Most importantly, however, parents discover underlying issues that can fuel a child’s first use, such as anxiety, depression, bullying, social media, unsupervised parties, and numerous other issues. In addition to partnering with these drug-free coalitions, we partner with hospitals, mental health counselors, school districts and employers by providing community presentations, employee lunch and learns, webinars, and videos focused on prevention education. Most recently, we partnered with the Kentucky Baptist Convention to equip their churches and employees with resources to address this epidemic. CVS Health awarded Norton Healthcare with a grant to fund parent handbooks distributed to parents from their 21 pediatric offices.

This year, we opened a satellite office in New Albany, Indiana, while partnering with a local pediatrician. We also expanded our team to include a Director of Fund Development and Social Media Specialist to hone our fundraising efforts to cultivate and steward our donor base.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    Parents and caregivers of school-aged children K- 12.

  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.),

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • What significant change resulted from feedback?

    We ask our webinar attendees what parenting issues are the most concerning, then tailor our materials to address the most relevant information. We also ask webinar attendees the best day and time for them to attend the webinars and adjust accordingly, We ask our customers who purchase handbooks in bulk how we can improve the content within.

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our funders, Our community partners,

  • How has asking for feedback from the people you serve changed your relationship?

    We are truly a parent-driven organization! Based on the feedback we receive from parents, we adjust our program(s), focus, content, etc. to meet their needs.

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded,

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback,

Financials

Operation Parent Inc
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Operation Parent Inc

Board of directors
as of 11/11/2022
SOURCE: Self-reported by organization
Board chair

Glenn White

Promise Packaging, LLC

Term: 2017 - 2024

David Deyer

KPMG

Denise Jerome

Michaelis Events

Dan Joss

Retired Executive

Berry Baxter

Attorney

Dr. Stephen Johnson

Pediatrician

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 10/24/2022

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight

Race & ethnicity

Gender identity

 

Sexual orientation

No data

Disability

No data