United States Bartenders' Guild Inc

Tending Bars, Careers, and Communities

aka USBG   |   Henderson, NV   |  http://www.usbg.org

Mission

Uniting the hospitality community to advance professional bartending.

Ruling year info

2010

Executive Director

Aaron Gregory Smith

Main address

2654 W Horizon Ridge Pkwy Ste B5-252

Henderson, NV 89052 USA

Show more contact info

EIN

20-3898443

NTEE code info

Professional Societies, Associations (J03)

Professional Societies, Associations (A03)

Professional Societies, Associations (S03)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

The hospitality industry is a high labor cost, low profit margin business with high employee turnover. Few firms are able to devote the time and effort to regular, consistent, and high-quality workforce training and development. The United States Bartenders' Guild (USBG) creates and delivers professional development experiences and training opportunities at the national and local level.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

USBG presents World Class sponsored by Diageo

World Class US is a year-long, seminar-based educational program that instructs bartenders in the advanced technical and creative techniques required to maintain a competitive beverage alcohol service program. The Program culminates in a competition among professional bartenders.

Population(s) Served
Adults

USBG Regional Conferences serve as the primary program by which the national association drives its mission and
vision. Regional Conferences provide educational opportunities that advance professional bartending and create
a dedicated space for members and conference attendees to achieve greater success by connecting to diverse
hospitality communities.

Population(s) Served

USBG Regional Conferences serve as the primary program by which the national association drives its mission and
vision. Regional Conferences provide educational opportunities that advance professional bartending and create
a dedicated space for members and conference attendees to achieve greater success by connecting to diverse
hospitality communities.

Population(s) Served
Adults

The 2019 USBG National Leadership Conference and Retreat brought together hospitality professional leaders from around the country to:
- Develop and Improve Interpersonal Communication Skills that Apply to Volunteer Leadership Positions
- Learn and Practice Team Building and Group Facilitation Exercises that can be used to achieve Greater Chapter Success
- Create Stronger Personal Connections Nationally between USBG Staff, National Volunteers, and Chapter Volunteers

Population(s) Served
Adults

USBG Regional Conferences serve as the primary program by which the national association drives its mission and vision. Regional Conferences provide educational opportunities that advance professional bartending and create a dedicated space for members and conference attendees to achieve greater success by connecting to diverse hospitality communities.

Population(s) Served

USBG Regional Conferences serve as the primary program by which the national association drives its mission and vision. Regional Conferences provide educational opportunities that advance professional bartending and create a dedicated space for members and conference attendees to achieve greater success by connecting to diverse hospitality communities.

Population(s) Served
Adults
Adults
Adults

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of conferences held

This metric is no longer tracked.
Totals By Year
Population(s) Served

Low-income people

Related Program

2019 USBG Regional Conferences

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Education - Provide relevant professional and personal development that serves the needs of the members.
Membership Experience and Chapters - Deliver an exceptional member experience at the local and national levels.
Governance and Organizational Health - Develop leadership structure and organizational capacity that serves the needs of the hospitality community.
Charity and Community Engagement - Provide support to improve the physical, mental, and financial health of hospitality professionals.

Education
- Develop and deliver professional education experiences. Develop relevant workforce training curriculum to cover the educational needs of individual and institutional members. Align accreditation efforts to industry needs. Leverage partnership with the International Bartender Association.

Membership Experience and Chapters
- Exceed member expectations. Foster relationships between the USBG's stakeholders. Support and develop leaders of USBG local components (Chapters). Develop USBG local component operations/structures to deliver sustainable and consistent member experiences.

Governance and Organizational Health
- Enhance the effectiveness and visibility of the USBG Board of Directors. Run an effective business. Build volunteer capacity and opportunity through national committees and councils.

Charity and Community Engagement
- Maintain a charitable organization. Provide a safety net for bartenders through emergency assistance grants. Establish physical, mental, and financial health campaigns, initiatives, and programs for hospitality professionals. Create and deliver community service activities.

Volunteer Resources
The USBG has been volunteer led since 1948. The USBG's network of 360 volunteer community leaders in chapters and affiliated communities nationwide performs a significant amount of program development and deliver nationwide. Nationally, the organization has expanded from a Board of Directors made up of four national officers in 2013 to a Board of nine Directors. The USBG launched a 15 person advisory board of chapter leaders - the National Council of Chapters - in 2018 and this group is a key component to policy that meets the needs of both local communities and the national organization. Committee participation, responsibility, and access has grown considerably to include more volunteers at different levels of experience to both develop and guide volunteer-led programs.

Staff Resources
The USBG staff has grown from 2 to 14 full-time employees since 2013. Staff is organized into three departments: Development and Programs; Communication and Marketing; and Finance and Administration.

Sponsor Resources
The USBG benefits from strong and lasting relationships with key vendors within the hospitality community. Many of these sponsors not only provide the financial resources to deliver impactful programming for our community, but also encourage their employees to volunteer for the USBG.

Education
(2021) Through 26 National Programs, over 435 hours of educational content was provided for 2035 unique participants who are both USBG members and other members of the hospitality community. Regional and National Conference programs reached over 100 participants. USBG Education Week, a program focused on local education experiences, 196 hours of expert instruction were delivered to members.

Membership
Over the last 10 years, membership has grown from less than 1000 members to over 4900 in 2021. The USBG is represented in 50 communities nationwide as either an affiliated community or a Chapter.

Governance
(2021) The USBG launched updated national and local governance models in 2018. By the end of 2021, all USBG communities converted to the new governance structure that provides more local support, accountability, and access for volunteers and members. 12 national committees were appointed to achieve tactical outcomes toward the USBG's mission, vision, and objectives.

Charity
(2021) The USBG Foundation issued $280,000 in emergency assistance grants to 185 recipients in 2021.
(2020) The USBG Foundation issued $185,000 in emergency assistance grants to 114 recipients through the Bartender Emergency Assistance Program and Helen David Relief Fund in 2020. Two special campaigns of the Bartender Emergency Assistance Program included the Middle Tennessee Tornado Relief which supported 133 recipients with $99,000 in support and the Covid-19 Relief Campaign that issued $9,500,000 to more than 32,000 recipients.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Community meetings/Town halls,

  • How is your organization using feedback from the people you serve?

    To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations,

  • With whom is the organization sharing feedback?

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

Financials

United States Bartenders' Guild Inc
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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United States Bartenders' Guild Inc

Board of directors
as of 04/18/2022
SOURCE: Self-reported by organization
Board chair

Kim Haasarud

Liquid Architecture

Term: 2021 - 2022

Kimberly Haasarud

Liquid Architecture

T Newton

Twelve Mile Limit

Robert Dagostino

Topgolf

Ingrid Rodriguez

Donald Clutterbuck

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Not applicable
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 4/18/2022

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Sexual orientation
Gay, Lesbian, Bisexual, or other sexual orientations in the LGBTQIA+ community
Disability status
Decline to state

Race & ethnicity

Gender identity

 

Sexual orientation

Disability