GOLD2022

La Senora Research Institute Inc.

La Senora reconnects our community to its history via interactive, historically accurate, intriguing educational programs.

aka La Senora   |   santa monica, CA   |  www.lasenora.org

Mission

La Senora reconnects our community to its history via interactive, historically accurate educational programs.. The cultural changes each era brought to one small Mexican Rancho "Unfold in decades" from Rancho stories to a hacienda which became the artistic and social mecca ex-pat Salons for which Santa Monica Canyon became famous. Winner of the California Governor's Award for Cultural Heritage Preservation, our programs reach low income and minorities using collaborative resources of the diverse “historic community”. Distinguished scholars bring Indigenous cultural history to the 1840s Rancho Cemetery; offering Archeology, and Restoration programs. The Hacienda’s music salon our chamber music and serves for talks on Anita Loos' 1930's - WWII years Salons .

Ruling year info

2007

Executive Director

Patricia Nettleship

Historian - Rancho Descendant

Ernest Marquez

Main address

Summer Office & Mail: 560 E. Channel Road santa monica, ca 90402 November-April Research Office: 6449 Spanish Oaks Club Drive austin tx 78738

santa monica, CA 90402 USA

Show more contact info

Formerly known as

Not Applicable

EIN

20-3976728

NTEE code info

Cultural, Ethnic Awareness (A23)

Anthropology, Sociology (V21)

Music (A68)

IRS filing requirement

This organization is required to file an IRS Form 990-N.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

When you survey the topics being funded, you almost never see "history". We can't even choose 'history' as our field of effort. That's a shame. History is where we came from and colors where we will be going. We work on building an appreciation for the enjoyment of history, approaching the task from several angles. With the 4th and 10th graders, we augment academic instruction. For adults we capture attention to history using the 'show business' taken from the three famous motion picture residents of the hacienda. Our Cemetery speaks poignantly to the history of this land and the settlers who are buried there. It is the sole extant private family cemetery in California. Our music history programs speak for themselves....the orchestra that was formed to perform at our annual Tango concerts just won the Latin Grammy Award for Best Tango Album of 2021! They thanked us for nurturing the group through the past decade, providing critical rehearsal space.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Exploration, Settlement, and Mexican Independence Programs

La Senora's Historic message is delivered via its historic lecture series,. Lectures cover diverse topics to educate about the different cultures of the decades. In this program we focus on the 1750s-1850s where we address . Portola's Expedition, Junipero Serra, The Presidios, The first settlers of Pueblo de Los Angeles, Independence and the Mexican Rancho era, California's statehood and the Treaty of Guadalupe Hidalgo.

Population(s) Served
Adults
Adolescents

Students from several schools,( including an inner city predominately minority underprivileged economic strata) are introduced to the history of Rancho Boca de Santa Monica by the Historian who is the great grandson of the land grantees.  They work in the 1840s historically designated Rancho Cemetery with state of the art ground penetrating radar equipment, learning about archeology and non invasive investigations techniques to explore burials of human remains and discover artifacts of bygone eras.  The Cotsen Institute of Archeology and the Getty graduate Conservation Program assist along with the expertise of the GeoArcheological Laboratory and USC, all of whom donate their time and equipment for the children's benefit.

Population(s) Served
Adults
Children and youth

By 2006 when La Senora assumed responsibility for preservation of the historically designated Pascual Marquez Family Cemetery, where the members of the land grant families are buried, the Cemetery had fallen into disrepair, markers were missing from graves, arbors had collapsed and the water line had been disconnected.  In addition there was litigation running on the easement to the property through a parcel known only as Lot 30 that stands between The cemetery's adobe wall and San Lorenzo Street.

Population(s) Served
Families

La Senora was a founding member of the LosAngelesAsSubject Archives Board.  This program originally conceived by the Getty, researched and delegated to the Huntington to produce, was later delegated to the LAAS Board with USC conducting the annual Archives exhibition. This program was initially suspended during Covid, returning in 2021 as a hybrid mix of in-person and pre-recorded virtual experiences. It resumed in 2022 in its USC Doheny Library setting.

Population(s) Served
Adults

La Senora has developed a mesh of interconnecting alliances and collaborations with other local institutions such as the Getty, Getty Villa, LACMA, Autry, Heritage Museum, Will Rogers and Adamson House museums.  Programs are mutually developed for La Senora to bring small groups of no more than 15 people, led by the Curator of the exhibit at the institution we are visiting.  Whether it's Dr. Pohl articulating the specifics of recent Aztec sculptures, or the Ranger who's spent 18 years studying Will Rogers memorabilia, the views are 'insider' looks at the Exhibitions.  These small group tours have become one of our most popular programs for offsites.

Population(s) Served
Adults
Ethnic and racial groups

Our Music Salon, seating 70, is used for 17th-20 centure classical music(including classical tango) and 1930s Era Jazz of the Canyon's Salon Era. We also do on and offsite concert programming for our Youth Concert Series

Population(s) Served
Adults
Adolescents

In collaboration with a research program at UCLA's Department of Hispanic Health and Culture, our educational program provides lectures disclosing the surprising fact that Cinco de Mayo was not created as a Mexican Holiday, but rather as a California Holiday started in October 1863 with a goal of raising support for the North against the South and the Mexican government against the French to avoid the advent of slavery coming to Southern California. Each year we've been progressing through those Civil War years unveiling the unknown role of California's economic contribution to the Union prevailing.

Population(s) Served
Adults
Adolescents
American Indians
People of Latin American descent

Where we work

Awards

Governor's Award for Historic Preservation -Research & Education 2009

State of California - Governor's Office

Local Historian of the Year to Ernest Marquez 2014

AASLH

Affiliations & memberships

American Association for State and Local History 2009

American Association of Museums - Member 2010

National Endowment for the Arts 2005

National Trust For Historic Preservation 2005

National Public Radio 2005

Center for Nonprofit Management Excellence Network 2011

Junior Achievement Worldwide 1979

Smithsonian Museum - Affiliate 1979

State and Local Historian Association (AASLH) 2014

Santa Monica Conservancy 2021

Pacific Palisades Historical Society Centennial 2021

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Provide a readily available source of accurate historical information on the topics we cover.

Provide an intimate Chamber Music venue for the Westside, sharing the Hacienda's acoustically perfect Music Salon with LA's vibrant young classical performers and audiences. Introduce the Mexican opera tenor, Jose Mojica, who built the hacienda to showcase his talent

Allow visitors to experience "The SM Canyon Salon Era" with its artistic, intellectual, scientific components hostessed by screenwriter Anita Loos from the 1930s - WW II

Introduce the "Golden Age of Cinema" dipping back to 1913 when Thomas Ince filmed the first Western ever shot West of Chicago (or even outside) on Rancho land; Anita Loos' roots from Griffith's Birth of a Nation to Collette's Gigi; Lyle Wheeler (Selznick's art director) whose films earned him 37 Oscar Nominations. La Senora's 'Screening Room' seats 60 and is also used for our historic lecture and K-University education programs.

Education: Our programs won the Governor's Award demonstrating excellence, innovation,and broad based integration of materials.
Classical Music Venue: Collaborate with established musical venues to build our own audiences and use our Colburn Foundation seed money grant to produce exceptional programming.
The SM Canyon Salon Era is such a fascinating period, and our Hacienda was one of its site. It's not difficult to drawn visitors to one of these presentations. The Film Series fill quickly. We have rich background resources from the relatives of those makers about the making of the films.

We started with critical assets that would otherwise have taken years to acquire. These allowed us to quickly achieve goal plateaus. Our Historian brought 50 years in the field of local history, his knowledge, relationships and collections of materials, and we are sited, at no cost, in an historic hacienda and botanical garden

The management of our organization was undertaken not by a ‘history buff’ but by a full time volunteer professional CEO with decades of experience in managing start up entrepreneurial organizations. We run a ‘working board’ organization with each Director being fully responsible for a segment of the management of the institute.
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We recruit volunteers in each area of focus and Academic Fellows of world-class educators in the fields in which we are engaged. We partner with every historic society, and most classical music organizations in our region. We spread our own influence and gain a large measure of the influence of others by collaboration.

Accomplishments: 1- We've been instrumental in 'bonding' collaboratives in a field in which there formerly existed some competition but more apathy; 2- Our educational programs have been lauded by individuals and schools and have won awards; 3- we've formed successful long term mutually supportive relationships with major institutions including the Autry, the Getty, the Huntington, the Cotsen Institute and numerous smaller organizations; 4- We secured cultural heritage designation for the land in front of the historic cemetery, negotiated for the purchase of that land and turned it into a native garden ensuring access in perpetuity to the cemetery;
Have not yet accomplished: Finding a practical, cost effective way to have our organization retain the use of the Mojica Hacienda after its initial fifteen years gift of use is over.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify bright spots and enhance positive service experiences, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To identify what students have learned

  • Which of the following feedback practices does your organization routinely carry out?

    We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback

Financials

La Senora Research Institute Inc.
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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La Senora Research Institute Inc.

Board of directors
as of 11/21/2022
SOURCE: Self-reported by organization
Board co-chair

Patricia Nettleship

No Affiliation

Term: 2006 - 2024


Board co-chair

Mr. Ray Dean Mize

LPL

Term: 2011 - 2024

Patricia Nettleship

Retired - Volunteer

Warren Dillard

Retired - Volunteer

Ernest Marquez

Retired - Volunteer

Ray Dean Mize

LPL Financial - Volunteer

Colleen McAndrews - Wood

Retired - Volunteer

Joan Graves

No Affiliation

Carol Rosenblum

County of LA

Anthony Mohr

LA Superior Court Judge

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Not applicable
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 11/21/2022

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or straight
Disability status
Person with a disability

The organization's co-leader identifies as:

Race & ethnicity
Hispanic/Latino/Latina/Latinx
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or straight
Disability status
Person with a disability

Race & ethnicity

Gender identity

 

Sexual orientation

No data

Disability