Animal related

Let's be Smart Inc.

Successfully Managing Animal Rights Today



Let's be S.M.A.R.T aims to educate about the importance of animals by raising the awareness level for their rights, well-being, and care. We focus on bringing communities together to promote responsible care of animals through the organization of events for both children and adults. Let's be S.M.A.R.T. hopes to foster the practice of understanding and compassion with animals. Let's be S.M.A.R.T. believes in thinking globally while acting locally, and we strive to support special projects throughout the world as they arise. We are dedicated to working toward global animal welfare. Our inspiration comes from Mahatma Gandhi who said: “The greatness of a nation and its moral progress can be judged by the way its animals are treated."

Ruling Year



Julie Kelley

Main Address

122 E 57TH ST RM 4R



animal rights, animal care, education, community, animal shelter





Cause Area (NTEE Code)

Alliance/Advocacy Organizations (D01)

IRS Filing Requirement

This organization is required to file an IRS Form 990-N.

Social Media

Programs + Results

What we aim to solve

Let's be S.M.A.R.T. aims to enhance education about animals to Successfully Manage Animal Rights Today. We take a positive approach to expanding awareness of the mutually beneficial relationship between humans and animals. The interaction between animals and humans is vital for animals' well-being, both physically and mentally. Human beings often think of pets as beings that enhance our lives, but forget to consider the fact that many animals need our love and support. Let's be S.M.A.R.T. aims to educate about the importance of animals in human lives and the benefits we gain from engaging with them. We hope to integrate this information into global educational standards starting from childhood. Animal welfare volunteer tourism is expanding fast and we aim to contribute to its development by hosting volunteers in our international rescues so they can gain first-hand experience with the care stray animals need. They can then become ambassadors of animal care in their communities.

Our programs

What are the organization's current programs, how do they measure success, and who do the programs serve?

SOURCE: Self-reported by organization


Greece S.M.A.R.T. Campaign

LEBANON S.M.A.R.T. Campaign

Where we work

Charting Impact

Five powerful questions that require reflection about what really matters - results.

SOURCE: Self-reported by organization

What is the organization aiming to accomplish?

What are the organization's key strategies for making this happen?

What are the organization's capabilities for doing this?

How will they know if they are making progress?

What have they accomplished so far and what's next?

Let's be S.M.A.R.T. steps in to provide accessible education, practical for both children and adults, about the importance of animals, how to care for them, and the benefits humans reap from engaging with them. Our main goals are to Successfully Manage Animal Rights Today and work toward global animal welfare. We look to share critical information and facts about animals globally so we can help people understand the benefits gained by being compassionate toward and caring for animals. The foreign campaigns run by Let's be S.M.A.R.T. center largely around the goals of increasing animal awareness and reducing the abuse and neglect of animals. Animal awareness includes the knowledge of how to practically care for animals on the personal, community, and global scales. Let's be S.M.A.R.T. focuses on the implementation of solution-minded programs. Programs may include education about how to care for animals on a limited budget or small living quarters, and proper stray care and pet care.

The first level of education that Let's be S.M.A.R.T. provides is information that is easily accessible by all on our website. Facts about animals, tips about how to care for them, and information about the benefits humans gain from interacting with them can be read online. Moving beyond our online content, we circulate a brochure with vital animal care information. Our brochure is available in English and Greek, with more languages upcoming. Let's be S.M.A.R.T. organizes a variety of events designed to bring communities together with the common goal of facilitating and encouraging the responsible care of animals. All of our events pair hands-on activities for all ages with education about animal benefits. Our recent charity event in NYC brought children and artists together to create in the name of animal care. All children who connect with Let's be S.M.A.R.T. are equipped with our SMART Kids Backpacks, which are filled with supplies children can use to help stray animals.

Let's be S.M.A.R.T. relies on interaction with the community to facilitate the change in animal care that we are encouraging. In addition to our website, Let's be S.M.A.R.T. has official social media pages which act as channels for education. We reach out to community members through social media with a sense of common humanity, inviting them to see glimpses of the work that goes into our daily operations. Let's be S.M.A.R.T. is made up of a collection of employees and volunteers who hit the pavement to share our mission with the people they come into contact with. Online information sources are convenient, but nothing beats old-fashioned flyers and pamphlets! With animal tourism on the rise, volunteers come from around the world to further our animal care and education mission. Our shelter in Greece allows us to provide concrete modeling of how to care for the animals around us and support the growth of volunteer engagement. Compassion and commitment enable us to meet our goals.

One of the biggest markers of progress for the Let's be S.M.A.R.T. mission is community engagement. With every event we hold and each social media post we share, we look to see how people are responding. Using our developing S.M.A.R.T. Hood App, we will be able to track and analyze community engagement in specific areas around the world. This will give us insight into which goals are being met and how we can enhance our progress. As animals are adopted from our shelter and we are able to help more people handle animal care queries, we see progress being made. Bringing community members together in a shared space such as our events and social media pages is the first indicator of progress. The growth of animal tourism right in our Greek shelter shows us that our message is being heard and acted upon around the world. Let's be S.M.A.R.T. is committed to continuing to support the progression of community and global involvement in spreading awareness of proper animal care.

Let's be S.M.A.R.T. has come a long way from its humble beginnings. Currently, our website acts as an educational hub for anyone looking to learn more about animals and how to care for them properly. Our social media pages complement our website and provide real-time modeling of animal care in action. Our PAWZITIVE program has organized various events aiming to educate both children and adults about animal care. Let's be S.M.A.R.T. runs a shelter in Greece which works to rescue cats in need and find adoptive, loving forever homes. There is a lot to look forward to. The launch of our volunteer program has taken off with great success and continues to expand, highlighting the potential of animal tourism. Our S.M.A.R.T. Hood app is now ready to go live and connect people globally. We look ahead to the addition of programs expanding upon the connection between Alzheimer's and Animals, as well as our S.M.A.R.T. Dreams program which will guarantee good homes to animals that pass away.

External Reviews


Let's be Smart Inc.

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Board Leadership Practices

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices.

SOURCE: Self-reported by organization


Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?

Not Applicable


Has the board conducted a formal, written assessment of the chief executive within the past year?

Not Applicable


Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?

Not Applicable


Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?

Not Applicable


Has the board conducted a formal, written self-assessment of its performance within the past three years?

Not Applicable