P4L dba Lemonade Day

aka Lemonade Day   |   Houston, TX   |  www.lemonadeday.org

Mission

Our mission is to help prepare youth for life through fun, proactive and experiential programs infused with life skills, character education, and entrepreneurship. The foremost objective is to help today’s youth become the business leaders, social advocates, community volunteers and forward-thinking citizens of tomorrow. We want to build self-esteem and new mindsets that can propel youth to success they likely would not have pursued otherwise.

Ruling year info

2014

CEO

Nicole Cassier - Mason

Main address

1800 West Loop South Suite 1875

Houston, TX 77027 USA

Show more contact info

EIN

20-4235269

NTEE code info

Youth Development Programs (O50)

Community Improvement, Capacity Building N.E.C. (S99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

America was built on the back of small business. Entrepreneurs take risks believing they can realize their dream if they work hard, take responsibility and act as good stewards of their resources. Today’s youth share that optimism, but lack the life skills, mentorship and real-world experience necessary to be successful. According to the 2016 Gallup-HOPE Index , 41% of American kids want to start their own business, 45% have an idea to change the world, and yet only 4% run their own business by the time they complete high school. Lemonade Day is designed to address that gap, thus helping to provide kids that have the impulse to innovate with the skills to achieve those visions. Lemonade Day youth are nearly 8 times as likely to say they are running their own business compared to typical American youth.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Lemonade Day

Lemonade Day is a strategic lesson-based program that walks youth from a dream to a business plan, while teaching them the same principles required to start any company. Inspiring kids to work hard and make a profit, they are also taught to spend some, save some and share some by giving back to their community. Since its launch in 2007 in Houston Texas, Lemonade Day has grown from serving 2,700 kids in one city to 1 million children across North America. Lemonade Day sparks the spirit of entrepreneurship and empowers youth to set goals, work hard, and achieve their dreams.

Population(s) Served

Where we work

Awards

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our mission is to help prepare youth for life through fun, proactive and experiential programs infused with life skills, character education, and entrepreneurship. The foremost objective is to help today’s youth become the business leaders, social advocates, community volunteers and forward-thinking citizens of tomorrow. We want to build self-esteem and new mindsets that can propel youth to success they likely would not have pursued otherwise.

In 2007, founder Michael Holthouse had a vision to empower today’s youth to become tomorrow’s entrepreneurs through helping them start, own and operate their very own business…a lemonade stand.

Lemonade Day is a strategic lesson-based program that walks youth from a dream to a business plan, while teaching them the same principles required to start any company. Inspiring kids to work hard and make a profit, they are also taught to spend some, save some and share some by giving back to their community. Since its launch in 2007 in Houston Texas, Lemonade Day has grown from serving 2,700 kids in one city to 1 million children across North America. Lemonade Day sparks the spirit of entrepreneurship and empowers youth to set goals, work hard, and achieve their dreams.

Lemonade Day provides the structure and materials necessary to execute the the program. The plan, procedures, training, marketing and other materials comprise Lemonade Day intellectual property and are licensed to cities for a fee.

Mentors and program coordinators are trained by Lemonade Day to teach the program lessons using the materials and mentor support resources. Mentors guide participants through the program and help them to set up and run their lemonade stands on the day of the event.

The program incorporates all parts of the Search Institute’s 40 Development Assets to help kids thrive. The Developmental Assets are 40 research-based positive experiences and qualities that influence young people’s development, helping them become caring, responsible, and productive adults. The Developmental Assets framework is the most widely used approach to positive youth development in the United States and, increasingly, around the world, and is incorporated into the program's steps.

Since its launch in 2007 in Houston Texas, Lemonade Day has grown from serving 2,700 kids in one city to 1 million children across North America. We are continuing our expansion within existing licensed markets and into new markets. With our growth, we are working to ensure that the integrity of the program remains intact. As we recruit more mentors with the program's growth, we have created an app designed to offer support and resources to these volunteers. Our ultimate expansion goal is to bring the Lemonade Day program to 1 million children per year.

Financials

P4L dba Lemonade Day
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
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P4L dba Lemonade Day

Board of directors
as of 9/14/2021
SOURCE: Self-reported by organization
Board chair

Joe Daly

Gallup

Term: 2026 - 2021

Charlie Hamilton

Caprock Partners

Douglas Erwin

Red House Associates

Lisa Holthouse

Houston CityBook

Joe Daly

Gallup

Michael Holthouse

Holthouse Interests

Amanda Sequeira

First National Bank Texas

Jacobo Ortiz Blanes

Las Brisas Property Management

Dana O'Brien

The Brink's Company

Keith Kreuer

Red House Associates

Tammie Kahn

Children's Museum Houston

Charles Harrell

Duane Morris LLP

Heath Butler

Mercury Fund

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 09/14/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Gender identity
Female
Sexual orientation
Decline to state
Disability status
Decline to state

Race & ethnicity

No data

Gender identity

No data

 

No data

Sexual orientation

No data

Disability

No data