Youth Development

P4L dba Lemonade Day

aka Lemonade Day

Houston, TX

Mission

Our mission is to help prepare youth for life through fun, proactive and experiential programs infused with life skills, character education, and entrepreneurship. The foremost objective is to help today’s youth become the business leaders, social advocates, community volunteers and forward-thinking citizens of tomorrow. We want to build self-esteem and new mindsets that can propel youth to success they likely would not have pursued otherwise.

Ruling Year

2014

National President

Steven Gordon

Main Address

1800 West Loop South Suite 1875

Houston, TX 77027 USA

Keywords

Entrepreneurship, education, financial literacy, business skills, life skills, responsibility, mentorship, goal setting

EIN

20-4235269

 Number

0248987210

Cause Area (NTEE Code)

Youth Development Programs (O50)

Community Improvement, Capacity Building N.E.C. (S99)

IRS Filing Requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Social Media

Blog

Programs + Results

What we aim to solve New!

America was built on the back of small business. Entrepreneurs take risks believing they can realize their dream if they work hard, take responsibility and act as good stewards of their resources. Today’s youth share that optimism, but lack the life skills, mentorship and real-world experience necessary to be successful. According to the 2016 Gallup-HOPE Index , 41% of American kids want to start their own business, 45% have an idea to change the world, and yet only 4% run their own business by the time they complete high school. Lemonade Day is designed to address that gap, thus helping to provide kids that have the impulse to innovate with the skills to achieve those visions. Lemonade Day youth are nearly 8 times as likely to say they are running their own business compared to typical American youth.

Our programs

What are the organization's current programs, how do they measure success, and who do the programs serve?

SOURCE: Self-reported by organization

Lemonade Day

Where we workNew!

Charting Impact

Five powerful questions that require reflection about what really matters - results.

SOURCE: Self-reported by organization

What is the organization aiming to accomplish?

What are the organization's key strategies for making this happen?

What are the organization's capabilities for doing this?

How will they know if they are making progress?

What have and haven't they accomplished so far?

Our mission is to help prepare youth for life through fun, proactive and experiential programs infused with life skills, character education, and entrepreneurship. The foremost objective is to help today’s youth become the business leaders, social advocates, community volunteers and forward-thinking citizens of tomorrow. We want to build self-esteem and new mindsets that can propel youth to success they likely would not have pursued otherwise.

In 2007, founder Michael Holthouse had a vision to empower today’s youth to become tomorrow’s entrepreneurs through helping them start, own and operate their very own business…a lemonade stand. Lemonade Day is a strategic lesson-based program that walks youth from a dream to a business plan, while teaching them the same principles required to start any company. Inspiring kids to work hard and make a profit, they are also taught to spend some, save some and share some by giving back to their community. Since its launch in 2007 in Houston Texas, Lemonade Day has grown from serving 2,700 kids in one city to 1 million children across North America. Lemonade Day sparks the spirit of entrepreneurship and empowers youth to set goals, work hard, and achieve their dreams.

Lemonade Day provides the structure and materials necessary to execute the the program. The plan, procedures, training, marketing and other materials comprise Lemonade Day intellectual property and are licensed to cities for a fee. Mentors and program coordinators are trained by Lemonade Day to teach the program lessons using the materials and mentor support resources. Mentors guide participants through the program and help them to set up and run their lemonade stands on the day of the event. The program incorporates all parts of the Search Institute’s 40 Development Assets to help kids thrive. The Developmental Assets are 40 research-based positive experiences and qualities that influence young people’s development, helping them become caring, responsible, and productive adults. The Developmental Assets framework is the most widely used approach to positive youth development in the United States and, increasingly, around the world, and is incorporated into the program's steps.

The three principal KPIs measured by Lemonade Day are the number of registrations, number of licensed cities, and number of reported business results. Business results allow Lemonade Day to track participants' experiences through self-reporting. In measuring outcomes, Lemonade Day's key measurements are increasing financial literacy, improving personal growth, and personal impact. At the conclusion of each year's program, Lemonade Day collects a survey from mentors regarding their participants' improvement in the ability to set financial goals, communication skills, the ability to problem solve and be resourceful, sense of personal responsibility, self-esteem, and additional skills and progress indicators. Additionally, Lemonade Day conducted an impact study in collaboration with Gallup in 2017, which showed the program's effect on youth.

Since its launch in 2007 in Houston Texas, Lemonade Day has grown from serving 2,700 kids in one city to 1 million children across North America. We are continuing our expansion within existing licensed markets and into new markets. With our growth, we are working to ensure that the integrity of the program remains intact. As we recruit more mentors with the program's growth, we have created an app designed to offer support and resources to these volunteers. Our ultimate expansion goal is to bring the Lemonade Day program to 1 million children per year.

External Reviews

Financials

P4L dba Lemonade Day

Fiscal year: Jan 01 - Jun 30

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  • Address, phone, website and contact information
  • Forms 990 for 2016, 2016 and 2015
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Operations

The people, governance practices, and partners that make the organization tick.

Need more info?

FREE: Gain immediate access to the following:

  • Address, phone, website and contact information
  • Forms 990 for 2016, 2016 and 2015
A Pro report is also available for this organization for $125.
Click here to see what's included.

Board Leadership Practices

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices.

SOURCE: Self-reported by organization

BOARD ORIENTATION & EDUCATION

Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?

No

CEO OVERSIGHT

Has the board conducted a formal, written assessment of the chief executive within the past year?

No

ETHICS & TRANSPARENCY

Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?

No

BOARD COMPOSITION

Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?

No

BOARD PERFORMANCE

Has the board conducted a formal, written self-assessment of its performance within the past three years?

No