PARKS ALLIANCE OF LOUISVILLE

Great Parks for All!

aka Louisville Parks Foundation   |   Louisville, KY   |  https://www.parksalliancelou.org

Mission

The Parks Alliance of Louisville drives equitable investment in our public parks to elevate the wellbeing of our entire community.

Ruling year info

2006

President/CEO

Ms. Brooke Perry Pardue

Main address

PO Box 5755

Louisville, KY 40255 USA

Show more contact info

EIN

20-4372292

NTEE code info

Fund Raising and/or Fund Distribution (C12)

Parks and Playgrounds (N32)

Community, Neighborhood Development, Improvement (S20)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

In 2021 the Parks Alliance of Louisville, in collaboration with Louisville Metro, will launch a city-wide park equitable investment study to create a roadmap for future public park investments. This comprehensive and data-driven analysis will ensure the public parks with the greatest needs receive the earliest investment.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Water Works Project

At least 20 public parks in Louisville have broken water fountains/bottle filling stations. The Parks Alliance of Louisville has launched our Water Works Project to replace all of these fountains. We are prioritizing the replacements based on the most economically challenged neighborhoods and the existence of highly active amenities.

Population(s) Served
Economically disadvantaged people

The Parks Alliance of Louisville is raising funds to reinforce and reopen "Hollingsworth", the historic home at the heart of the Douglass Community Center, which has been closed to programming for more than a year.

Population(s) Served

In 2021, the Parks Alliance of Louisville, with initial funding from Louisville Metro Council, launched a city-wide park equitable investment initiative to create a roadmap for future public park investments. This comprehensive and data-driven analysis will ensure public parks and neighborhoods with the greatest needs are prioritized for the earliest investments.

Population(s) Served
Adults
Children and youth
Family relationships
Health
Economically disadvantaged people

The Parks Alliance of Louisville has partnered with residents and public, private, and non-profit entities to transform seven city blocks of mostly vacant lots in the California Neighborhood of West Louisville into a 20+-acre public park. The land was acquired by MSD through a FEMA Hazard Mitigation Grant and is permanently conserved as greenspace—but is unusable to the public in its current state. With just 1% of California land dedicated to parks and open space, this project fills a critical gap in walkable access to outdoor recreation and fosters environmental equity for the residents of this historically disinvested community.

Population(s) Served
Adults
Children and youth
Family relationships
Health
Economically disadvantaged people

Where we work

Affiliations & memberships

National Association of Parks Foundations 2021

Greater Louisville Inc. 2021

Center for Nonprofit Excellence 2021

Louisville Sustainability Council 2020

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of new grants received

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Number of attendees present at rallies/events

This metric is no longer tracked.
Totals By Year
Type of Metric

Other - describing something else

Direction of Success

Increasing

Number of new donors

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our vision is a city of parks where everyone has access to quality greenspace.

Louisville is blessed to have 13,500 acres of public land, including 17 Fredrick Law Olmsted designed parks, and Jefferson Memorial Forest, the largest municipal forest in the country. However, an increasingly tight government budget threatens the sustainability of Louisville Parks and Recreation. Through events, such as the Louisville Jack O'Lantern Spectacular (http://www.jackolanternlouisville.com), and Winter Woods Spectacular (https://www.winterwoodsspectacular.org/), grants, and individual giving, the Alliance focuses our efforts on the parks and neighborhoods with the greatest need. Once our "Parks for All" Equitable Investment Initiative has been completed, we can champion a data-driven prioritization for municipal and philanthropic investment where the needs are greatest.

Our Strategic Priorities include Projects through Partnerships, Advertising, Marketing & Communications, Raising Sustainable Funds, and Keeping an Eye on our Organizational Health. As good stewards of donor funds, we work to leverage our donations by partnering with other non-profits, local government, and community leaders. We are consistently improving our operations, to ensure we are streamlined and fiscally responsible. We have a multi-pronged approach to fundraising, including public events, corporate sponsorships, individual giving, and grants. We are currently partnered with an advertising and marketing firm for comprehensive brand refresh to help achieve our objectives.

Through ongoing board training and development, building relationships with community partners, the hiring of a President/CEO, Director of Development, and Director of Operations, we are poised to achieve our objectives.

While we have raised significant sums, and made important improvements to our public parks, 2020 made us realize we need to do more. One-off projects will not get us where we need to be as a city. With the twin crises of COVID-19 and racial injustice awareness, the Parks Alliance is now positioning our resources to provide a comprehensive analysis of how we as a city can make equitable investments in our public greenspaces. This investment now will create a roadmap for future fundraising, and data to allow us to effectively advocate for greater municipal funding for our treasured civic infrastructure.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Paper surveys,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To inform the development of new programs/projects, To strengthen relationships with the people we serve,

  • What significant change resulted from feedback?

    We do an annual survey to assess the awareness in the community of the mission of the Louisville Parks Foundation, and the amenities they would like to see. We determined the need for additional water fountains utilizing this information. We also survey attendees of our largest fundraiser, Jack O'Lantern Spectacular, to collect data that informs our marketing and decision making.

  • With whom is the organization sharing feedback?

    Our staff, Our board, Our community partners,

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback,

Financials

PARKS ALLIANCE OF LOUISVILLE
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

PARKS ALLIANCE OF LOUISVILLE

Board of directors
as of 8/10/2021
SOURCE: Self-reported by organization
Board chair

Mr. Scott Kiefer

Oliver Group

Term: 2020 - 2023

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 08/10/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

Equity strategies

Last updated: 03/27/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.