ColorOfChange.org

Until justice is real

aka Color Of Change   |   OAKLAND, CA   |  colorofchange.org

Mission

Color Of Change is the nation’s largest online racial justice organization. We help people respond effectively to injustice in the world around us. As a national online force driven by more than 7 million members, we move decision-makers in corporations and government to create a more human and less hostile world for Black people in America. Our campaigns and initiatives win changes that matter. By designing strategies powerful enough to fight racism and injustice—in politics and culture, in the workplace and the economy, in criminal justice and community life, and wherever they exist—we are changing both the written and unwritten rules of society. We mobilize our members to end practices and systems that unfairly hold Black people back, and champion solutions that move us all forward.

Ruling year info

2006

President

Rashad Robinson

Main address

1714 FRANKLIN ST STE 100 # 136

OAKLAND, CA 94612 USA

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EIN

20-4496889

NTEE code info

Civil Rights, Advocacy for Specific Groups (R20)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Criminal Justice

Far too many people profit from moving millions of Black people through our criminal justice system—corporations, politicians, prosecutors. Profit is the real crime: the system incentivizes perpetual racism. But to dismantle these profit incentives, we have to rewrite the rules of our media, democracy and economy, too.

The media enable criminal justice profiteers: inaccurate, dehumanizing portrayals of Black people in news and entertainment feed the unfounded public demand for targeting Black people. Politicians enable them: consistently blaming society’s problems on Black people distracts us
from tackling the real problems. Economic inequality enables them: dis-investment makes sustaining strong communities impossible. Political inequality enables them: outsized campaign contributions lead to bad decisions, instead of smart solutions.

Our campaigns take an integrated approach to criminal justice, targeting both key profit incentives and the forces that sustain them.

Population(s) Served
Adults

In the economy, racism takes the form of unfairly using the talent, labor and resources of Black people to profit anyone else but us. We see it in discriminatory workplace practices; predatory consumer products; cuts to investments in community infrastructure; and much more.
We mobilize locally and nationally to increase momentum for changing these rules—ending exploitation and discrimination, and helping our communities build wealth and wellbeing. To succeed, we must change the media: ending portrayals of Black people that undermine our contributions, portray us inaccurately and dehumanize us. We must change the criminal justice system: ending the interruption of our personal and career growth through mass incarceration, and the drain on our communities through excessive ticketing and prison labor.
Our campaigns take an integrated approach to economic justice, targeting the policies and practices that hold us back, and the cultural, social and political systems that sustain them.

Population(s) Served
Adults
People of African descent

Media is content, and also technology. Media justice means ensuring fairness in the content we see. It’s also about protecting and expanding the ways we make our voices heard, and our rights as both consumers and employees in media industries.
We are working to create a more diverse, fair and human media landscape, fighting inaccurate and dehumanizing portrayals in news and entertainment that breed hostility toward Black people. We are also ensuring that emerging tech services—and the executives running them—do not replicate historic patterns of racial discrimination in employment, or allow their platforms to be used in service of hate and discrimination. We aim to secure an open and accessible Internet, so we can organize and leverage our voices on every issue.
Our campaigns take an integrated approach to media justice, changing the rules across media industries so we can better fight racism throughout society.

Population(s) Served
Adults
People of African descent

Without a voice, we have no power. Without power, we cannot be free. As Black people, we know we have power when politicians, corporate executives and other decision-makers are nervous about causing us harm, and make decisions that work for the benefit of all.
To end racism anywhere, we must keep building our voice and power everywhere. We must build a movement together, strategically. That means challenging laws that limit our freedom to vote, instead of expanding it. It means holding elected officials and corporate leaders accountable, beyond elections. And it means helping Black communities leverage new technologies for supporting our leaders, and making change. We work to strengthen all the ways Black people can be heard, and heeded.
Our campaigns take an integrated approach to building a powerful new voice for Black people.

Population(s) Served
Adults
People of African descent

Where we work

Financials

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Operations

The people, governance practices, and partners that make the organization tick.

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ColorOfChange.org

Board of directors
as of 7/1/2021
SOURCE: Self-reported by organization
Board chair

Heather McGhee

James Rucker

Springboard Partners LLC

Rashad Robinson

Color Of Change

Heidi Hess

CREDO Action

Ian Fuller

WestFuller Advisors

Alicia Garza

Black Futures Lab

Erica Simon

Snapchat

Organizational demographics

SOURCE: Self-reported; last updated 07/01/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
Black/African American/African
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Gay, Lesbian, Bisexual, or other sexual orientations in the LGBTQIA+ community
Disability status
Decline to state

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

No data