We protect wild cats and the landscape they inhabit.

aka Panthera   |   New York, NY   |


Panthera's mission is to ensure the future of wild cats and the vast landscapes on which they depend through scientific leadership and global conservation action. We envision a world where wild cats thrive in healthy natural and developed landscapes that sustain people and biodiversity.

Ruling year info


CEO and President

Dr. Fred Launay PhD

Main address

8 West 40th Street, 18th Floor

New York, NY 10018 USA

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NTEE code info

Wildlife Preservation/Protection (D30)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Wild cat populations around the world are declining rapidly. Many of the world’s wild cats are critically endangered due to several threats. In many places, their prey species are over-hunted by people, either for subsistence or sale, leaving them little to eat. Habitat loss and fragmentation threaten the long-term survival of these large cats, which require vast, intact landscapes and corridors in order to preserve genetic resiliency. One of the greatest threats is the direct killing of wildcats to satisfy the demand of the illegal wildlife market. Along with the demand for their parts, big cats are also hunted as a retaliatory measure due to real or perceived conflict with people and livestock. We are on the front lines, fighting to stop poaching, prevent conflict with people, conserve wild cat habitats, and reduce unsustainable legal hunting. These proven strategies don't just protect wild cats—they also protect their vast landscapes and the endless variety of life within them.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?


In 2006, the world’s premier tiger scientists came together to resolve why tiger numbers were continuing to plummet, despite years of seemingly robust efforts to save them. The group determined that tiger conservation activities were too expansive, suffered from limited financial and human resources, and failed to monitor their effectiveness.

To be effective, the team concluded that a razor-sharp focus on activities that would mitigate the most critical threats to tigers was needed, and thus the Tigers Forever strategy was born.

Today, Panthera’s Tigers Forever program is being carried out across Asia with the goal of increasing tiger numbers at each site by at least 50 percent over a ten-year period.
Panthera is mitigating the most pressing threats facing the species by training and outfitting law enforcement patrols and investigative teams to secure protected areas; utilizing informant networks to apprehend poachers; identifying and protecting tiger habitats; using cutting-edge technology to prevent poaching, including hand-held thermal imagers and Panthera’s ‘PoacherCams’; and training government and NGO staff to use the best scientific methods to monitor tiger and prey populations.

Panthera is leading or supporting efforts at key sites across six tiger range countries, including Bangladesh, India, Indonesia, Malaysia, Nepal, and Thailand.

Population(s) Served

The first conservation plan that encompasses the lion’s entire African range, Panthera’s Project Leonardo aims to protect lions in the key lion conservation landscapes that remain, including in and just outside key African national parks, and build or support corridors that guarantee their safe passage. The program’s overall goal is to bring lion populations back to a minimum of 30,000 individuals within 15 years.

After identifying Lion Conflict Landscapes, or areas where lions are under the greatest threat, Panthera introduces tools and techniques tailored to specific lion populations and surrounding communities. These measures include mitigating human-lion conflict by working with villagers to implement better animal husbandry techniques, supporting local law enforcement in their efforts to reduce illegal hunting, and sustainably managing legal hunting.
Using high-resolution satellite imagery, surveys, motion-triggered remote camera traps, and other innovative technology, Panthera’s scientists are able to survey and monitor lion populations, helping to identify populations in jeopardy and assess the effectiveness of implemented conservation actions.

Panthera is currently leading or supporting efforts in 15 of the 27 lion range states in Africa, including Angola, Benin, Botswana, Burkina Faso, Chad, Gabon, Kenya, Mozambique, Namibia, Niger, Nigeria, South Africa, Tanzania, Zambia, and Zimbabwe.

Population(s) Served

When Panthera’s Vice President Dr. George Schaller captured the first known photograph of the snow leopard in the early 1970s, almost nothing was known about this elusive wild cat. Even today, the snow leopard is one of the least understood of the big cat species.

Utilizing new techniques tailored to monitor wildlife in remote and rugged landscapes, Panthera’s Snow Leopard Program is collecting a wealth of data to better understand this enigmatic species and how best to protect it.

Panthera’s scientists are conducting surveys on snow leopard and prey populations, training national biologists in conservation methods, assessing threats, securing habitat, mitigating human-wildlife conflict by collaborating with local communities, and helping governments establish and implement National Snow Leopard Action Plans.
Today, Panthera’s Snow Leopard Program currently leads or supports conservation activities in seven of the 12 snow leopard range countries, including China, Tajikistan, Kyrgyz Republic, India, Nepal, Pakistan and Uzbekistan. Our team is rapidly expanding our conservation efforts in China, where more than half of all wild snow leopards are thought to exist.

Population(s) Served

Panthera’s Jaguar Corridor Initiative is the only conservation program that seeks to protect jaguars across their entire six million km2 range. In partnership with governments, corporations, and local communities, Panthera’s Jaguar Corridor Initiative is working to preserve the genetic integrity of the jaguar by connecting and protecting core jaguar populations in human landscapes from northern Mexico to Argentina.

This is built on a multi-dimensional process. Country by country, Panthera’s scientists begin by mapping the jaguar’s presence and the corridors through which they live and move. A corridor might include a cattle ranch, a canal development, a citrus plantation, or someone’s backyard. Using these data, Panthera partners with governments and corporations to support land developments that are both economically profitable and ecologically sustainable, allowing safe passage for jaguars and other wildlife.
Our scientists work to mitigate human-jaguar conflict surrounding livestock predation by training ranchers in anti-predator husbandry techniques, such as building predator-proof enclosures. Panthera’s field teams also educate local communities about overhunting of jaguar prey species, which encourages livestock predation.

Panthera is currently leading or supporting efforts in 14 of the 18 jaguar range states, including Argentina, Belize, Bolivia, Brazil, Colombia, Costa Rica, Guatemala, Guyana, Honduras, Mexico, Nicaragua, Panama, and Venezuela.

Population(s) Served

Project Pardus is the first conservation program to span the leopard’s range. Despite the species’ broad range, it is likely the most persecuted big cat in the world.

Panthera’s scientists are dedicated to understanding where sustainable leopard populations currently exist or can be rebuilt, and implementing conservation actions to reduce leopard killings. In partnership with local and national governments, corporations, NGOs and local communities, Panthera’s efforts focus on monitoring leopard population trends, stopping the illicit fur trade, reducing human-leopard conflict, stabilizing and increasing prey populations, and reducing unsustainable legal trophy hunting.
Panthera has initiated and supported conservation projects that protect leopards in 30 countries, across Africa, the Middle East and tropical Asia. Panthera will continue to develop successful, sustainable conservation models and expand Project Pardus’s reach into other parts of the leopard’s range.

Population(s) Served

Ensuring a future for the cheetah must allow the species to roam over vast areas to capture prey, making cheetah conservation at the landscape-scale critical for the species’ survival. Panthera’s approach to protecting cheetahs has a dual focus: developing a program that can eventually be expanded across the cheetah’s African range and conserving the small remaining population of Asiatic cheetahs in Iran.
In both areas, Panthera is working to collect critical ecological data about cheetahs, monitor populations, enhance law enforcement efforts to protect cheetahs and their prey, and identify and address other critical threats.

Population(s) Served

Despite their broad range, pumas are elusive and therefore often mischaracterized as vicious, solitary predators, leading to persecution and fueling human-puma conflict. Panthera is conducting novel research into the behavior and ecology of the species in order to determine how to effectively and sustainably manage pumas in landscapes that are increasingly dominated by humans.
Panthera is focusing on key areas where in which pumas face imminent threats, including the southern Greater Yellowstone Ecosystem, the central coast of California, the area surrounding Torres del Paine National Park in Chile and the western Sierra Madre mountains in Mexico. Program activities include conflict mitigation, education, studying puma prey selection, addressing livestock predation, and studying the impact of reintroduced wolves in different parts of the puma’s range.

Population(s) Served

There are 40 recognized species of wild cats in the world. Most people are familiar with the big and medium-sized species, but few can name the 33 smaller cats. Panthera’s Small Cats Program is expanding our focus in wild cat conservation to bring the increasingly threatened small cat species to the world’s attention and enact science-based conservation action on their behalf.

Only a handful of studies have investigated the ecology of small cats, and subsequently, there are huge knowledge gaps about species population sizes, threats, and more. This lack of data can significantly hamper conservation action and make many highly-threatened small cat species appear as low priorities on the conservation agenda. Moreover, while some species may be considered common, little is known about how changes in land use and other threats impact them.

Panthera's Small Cats Program conducts rigorous scientific research on small cat species in priority conservation regions to understand their ecology, including population trends and habitat use, all while studying the threats these enigmatic species face. In doing so, we mold and inform our conservation strategies and actions that seek to ensure all wild cats, no matter the size, live on for generations to come.

Population(s) Served

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of IUCN Red List species with habitats in areas affected by operations

This metric is no longer tracked.
Totals By Year
Type of Metric

Context - describing the issue we work on

Direction of Success


Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

We seek a future in which the world's 40 wild cat species have the necessary and ongoing protection from human and environmental threats to persist and thrive in the wild. Our vision sees endangered wild cat populations rebounded, critical habitats and core populations connected by genetic and biological corridors, and a global commitment to protect these iconic species through near and distant futures.

Panthera’s range-wide conservation strategies are focused on the world’s largest, and some of the most imperiled cats: tigers, lions, jaguars, snow leopards, leopards, pumas and cheetahs. Every program is founded on the best available science and is tailored to suit each cat’s behavior and ecology, the unique threats they face, the various landscapes they depend on, and the human communities they live alongside.

By collaborating with governments, corporations, local communities and other NGOs, we have amplified our conservation efforts as they relate to genetic research, education, and human health and livelihood.

In 2006, we set out to revolutionize the world of conservation guided by the principle that protecting big cats protects the earth. Our strategy is simple: conserving these apex carnivores—our planet’s landscape guardians—supports the health of countless animals, plants, and people.

The threats facing big cats—habitat loss, illegal killing, and unsustainable legal hunting—have not changed significantly since 2006. What has changed is our capacity to successfully reduce or eliminate these threats.

We know so much more about wild cats than we did then. When we combine that knowledge with cutting-edge technology, fearless field work on the ground, game-changing research, and support from impassioned people like you, we can protect lions, tigers, leopards and all 40 species of wild cats better than anyone—and that’s exactly what we’re doing.

Panthera is working to refine the organizational structure of our programs. Ensuring each program has the foundation to allow us to scale-up our conservation activities more quickly and increase our efficiency and impact in the future.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We share the feedback we received with the people we serve, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback



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The people, governance practices, and partners that make the organization tick.


Connect with nonprofit leaders


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Connect with nonprofit leaders


Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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Board of directors
as of 06/22/2023
SOURCE: Self-reported by organization
Board chair

Mr. Jonathan Ayers

No Affiliation

Thomas S. Kaplan

Electrum Group

H.H. Prince Badr bin Abdullah Al-Saud

Royal Commission for AlUla

Claudia A. McMurray

Mainstream Green Solutions LLC

Joshua Fink

Ophir Holdings

Duncan McFarland

The Bromley Charitable Trust

Razan Khalifa Al Mubarak

International Union for Conservation of Nature

Graeme Lamb

Yale University’s Jackson Institute for Global Affairs

Fred Launay

No Affiliation

Ross Beaty

Pan American Silver Corp.

Robert Quartermain

Pretivm Resources Inc.

Jonathan Ayers

Ayers Wild Cat Conservation Trust

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 4/4/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or straight
Disability status
Person without a disability

Race & ethnicity

Gender identity


Sexual orientation