My New Red Shoes

Redwood City, CA   |  www.mynewredshoes.org

Mission

My New Red Shoes (MNRS) works to improve the quality of life and well-being of children and youth experiencing economic hardship. Since our founding in 2006, MNRS has connected thousands of SF Bay Area children and youth to resources such as new shoes, clothing and other supports to boost their school attendance, strengthen their health, and cultivate a sense of belonging. Guided by the belief that it is critical to build capacity across the community, MNRS works to strengthen our nonprofit and social services ecosystem through collaboration, service delivery, and advocacy by partnering closely with community based organizations and public and private sector partners to identify needs and gaps in community services and to develop and prioritize programs.

Ruling year info

2006

Executive Director

Ms. Minh Ngo

Main address

Sobrato Center for Nonprofits - Redwood Shores 330 Twin Dolphin Dr., Suite 135

Redwood City, CA 94065 USA

Show more contact info

EIN

20-4683289

NTEE code info

Nonmonetary Support N.E.C. (O19)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2020, 2019 and 2018.
Register now

Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

The SF Bay Area is leading the state’s and the nation’s economic boom. It also leads in adult education levels, maintains the highest average income levels per family and, as a result, also has some of the nation’s highest housing costs. But in the shadows of this economic explosion, the region’s poverty rate hovers around 18.5 percent and the widening socioeconomic gap has created a two-tiered society. Students experiencing poverty confront many hardships, but the lack of adequate clothing and footwear, and the cognitive stress of not having their basic needs met is consistently cited by researchers, educators, and child welfare advocates as a major systemic barrier to regular school attendance and engagement. The resulting emotional toll can impact a child’s social and emotional well-being and physical health for years to come.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Basic Needs Program

Economic insecurity or poverty is more than not having enough money. It relegates individuals, especially children, to a life of multiple stressors that undermine their health, social-emotional development, education and overall life outcomes. My New Red Shoes' Basic Needs Program enables caregivers to provide for the basic needs of their children including food, housing, medical care, clothing and access to resources for school by providing in-kind and/or emergency cash support.

Studies have shown that providing economic support to parents and caregivers helps to support family stability and effectively reduces child poverty, which can undermine children's healthy development and life outcomes.

Population(s) Served
Economically disadvantaged people
Children and youth

As the San Francisco Bay Area continues to navigate the public health crisis, investing in the health and well-being of children and youth is more critical now than ever. To ensure an equitable recovery that leaves no family behind, MNRS is building on the success of our cash transfer pilot by launching our Family Stability Program that provides families experiencing financial distress with 12-months of economic support.

Population(s) Served
Economically disadvantaged people
Children and youth

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of new programs/program sites

This metric is no longer tracked.
Totals By Year
Related Program

Basic Needs Program

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

With the goal of scaling our impact and reach, MNRS launched a Portland Affiliate in 2015, an Oakland Satellite in 2016, and new initiatives to clothe newcomer immigrant and migrant students in 2017.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The impact of the clothing gap on school-age children is significant. Studies show that students without adequate clothing and footwear are more likely to miss school, experience bullying and experience social isolation. The emotional toll and toxic stress of poverty can impact their social and emotional well-being and physical health for years to come.

The goals of our program are to:
1. Strengthen the capacity of our agency partners to increase services to students experiencing economic hardship
2. Reduce toxic stress factors related to poverty and improve social-emotional and health outcomes for youth experiencing economic hardship.
3. Improve school attendance and participation outcomes for students benefitting from the program.
4. Improve the financial stability of families.
Beyond providing the necessities of new shoes and clothing, MNRS helps to create long-term impact by boosting the self-esteem and confidence of students whose families experience economic hardship. By supporting a positive educational experience, MNRS helps disadvantaged students to break the cycle of poverty.

My New Red Shoes provides a pair of new shoes and needed clothing to Kindergarten through 12th grade students at any time throughout the year. MNRS reaches the homeless and low-income children it serves by establishing partnerships with schools, homeless shelters, transitional housing programs, domestic shelters, case management agencies and other community-based child-serving organizations to identify the children and youth who would receive the greatest impact from its services. This partnership helps to maximize the use of community resources, assures that MNRS continues to address an unmet need, and allows its partner agencies to fill a gap in basic services they would otherwise be unable to provide.

Since 2006, My New Red Shoes has clothed more than 90,000 students, filling a critical, unmet need. We do this with the support of a dynamic team, an engaged Board of Directors and an active and enthusiastic volunteer corps composed of families, individuals, community groups and corporate teams.

MNRS strives to continually strengthen its impact in high-need communities by deepening its relationships with current and new partner agencies and by increasing the capacity of the community’s resources to improve or expand its services to poor and homeless children. As it continues to strengthen its community-based partnerships, it has solicited and received valuable input from agency partners, gift recipients and their families regarding ways to continue to make its program more impactful and meaningful. This input is central to ensuring the organization is inclusive of the children and families it serves, and most importantly, for ensuring its programs are community-driven.

MNRS believes that the greatest impact it can ultimately provide is to empower the communities it serves by giving them the framework to identify community-centric solutions tailored to their specific needs--and then responding to those needs.

Since our founding in 2006, My New Red Shoes has provided new shoes and clothing to more than 90,000 students. In late 2019, the MNRS Board launched a new human centered strategic planning process with the goal of increasing the organization’s capacity and effectiveness in responding to the widening poverty gap and the growing struggle low-income families face to provide for their children's basic needs. Through this process, it is also exploring new partnerships and developing new pilot initiatives that would put new financial payment products into the hands of the families we serve and provide them with supports, information, and mentoring to help close the financial literacy gap that so often holds lower-income families back from engaging with the banking system. MNRS hopes to elevate the organization’s impact as it strengthens and scales its program reach and undertakes a broader presence in the community.

In 2020, in response to the widening poverty gap and the growing struggle low-income families face to provide for their children’s basic needs, MNRS has expanded its program offerings by piloting a Long-Term Services Initiative. This initiative seeks to close the clothing gap for a select group of students and provide a measure of financial stability to their families by addressing their student’s on-going footwear and clothing needs for an extended period of time--often for a full year or more depending on family circumstances.

My New Red Shoes’ Long-Term Services Initiative works closely with staff from local schools and with case managers from partner agencies to identify the families that would benefit most from their children receiving new shoes and clothing. As each child’s clothing needs arise, MNRS receives information from case managers, social workers or counselors and works to provide needed items/support. Responsiveness to seasonal needs is critical to reducing anxiety and closing the opportunity and inclusion gap for students whose families struggle.

Financials

My New Red Shoes
lock

Unlock financial insights by subscribing to our monthly plan.

Subscribe

Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.

Operations

The people, governance practices, and partners that make the organization tick.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

My New Red Shoes

Board of directors
as of 11/2/2021
SOURCE: Self-reported by organization
Board chair

Kelly Reck

Employer Health Innovation Roundtable

Term: 2020 -

Sarah Gonzalez

Stanford

Anna Bergstrom

Accenture Interactive

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 11/02/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
Asian American/Pacific Islanders/Asian
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

No data

Gender identity

No data

 

No data

Sexual orientation

No data

Disability

No data