Prevention Education, Inc.

Safe Kids. Sound Futures,

aka PEI Kids   |   Lawrenceville, NJ   |


PEI Kids is dedicated to promoting and maintaining a safe environment for all children. PEI Kids works with the child, family and caregiver to provide prevention, intervention and advocacy programs relating to personal safety, sexual abuse and the over all well being of the child.

Ruling year info


Executive Director

Ms. Roslyn Dashiell

Main address

231 Lawrence Rd.

Lawrenceville, NJ 08648 USA

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NTEE code info

Children's and Youth Services (P30)

Counseling Support Groups (F60)

Citizenship Programs, Youth Development (O54)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

SOURCE: Self-reported by organization

According to the Annie E. Casey Foundation’s Kids Count Data Center, in 2016 there were a reported 3,914 cases of child abuse/neglect in Mercer County (NJ). Yet, we know many cases of child abuse and neglect cases go unreported or undetected, and that these numbers only reflect a partial picture of what is happening in our community. As an agency dedicated to promoting and maintaining a safe environment for all children, PEI Kids serves the most vulnerable children and youth in our community -- those affect by violence, crime, abuse, and neglect. PEI Kids works with children/youth, families and educators to provide prevention education, intervention, and advocacy programs relating to personal safety, sexual abuse, delinquency intervention, and the overall well-being of the child.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

School-based Prevention Education Workshops

1) Child Assault Prevention   2) Bullying Prevention  3) Kids on the BlockPEI Kids’ school-based Primary Prevention workshops use the above curricula to teach and reinforce personal safety concepts to pre-school through eighth grade students, school staff and parents in interactive and engaging, age-appropriate formats. As the New Jersey CAP (Child Assault Prevention) designee for Mercer County for more than25 years, PEI Kids is well known throughout area public and private schools, which are ethnically and socio-economically diverse. Each year, its workshops reach more than 13,000 children in 60 Mercer County schools, as well as 5 charter schools and many pre-schools. Close to 600 parents, teachers and administrators annually benefit from school-based trainings, covering such topics as bullying, child abuse, cyber safety and the rights of all children to be “safe, strong and free.”

Population(s) Served

The only counseling program of its kind in Mercer County, our Crisis Intervention for Child Victims of Sexual Abuse program has,since 1987, helped more than 5,000 children deal with the trauma of sexual abuse. The Mercer County Prosecutor’s Office refers 100% of reported child victims of sexual abuse in the County (approximately 250 children each year) to PEI Kids. Since child sexual abuseadversely affects the entire family, therapeutic components of the program include one-on-one counseling for the child victim and support groups for child victims, as well as support groups for supporting family members. PEI Kids also helps prepare victims of child abuse for court appearances, which can be especially traumatic for them, and provides transportation for the child victims and families as needed. It charges no fees to the victims' families. PEI Kids has also launched a specific mother/daughter support group in recognition of the fact that approximately 80% of the mothers it counsels have been victims of sexual abuse themselves.

Population(s) Served

PEI Kids' Comprehensive Juvenile Offender Outreach Services (CJOOS) program serves first or second time juvenile offenders who are on probation for entry-level offenses with an intensively focused16-week curriculum. Participants aged 11 through 17 -- of whom close to 90% are already gang-involved -- receive violence prevention and conflict resolution skills development, gang culture education, tolerance and critical thinking skills, and training in respect for authority. Upon graduation, youth demonstrate greatly reduced recidivism (re-arrest)and increased communication, interpersonal and job readiness skills.

Population(s) Served

Managing Aggression & Violence (MAV) Program helps youth identified as having anger-related issues learn, practice and master specific skills necessary for effective interpersonal communications, conflict resolution and violence avoidance.

Population(s) Served

Under contract with the NJ Department of Children and Families, PEI Kids provides client services to foster care children and their biological families, supervising more than 1,600 court-mandated visits each year. Via its Transportation Plus program, PEI Kids’ drivers transport foster children and family members to visitations, and medical and otherimportant appointments.

Population(s) Served

Where we work

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

As a community leader in the area child welfare and safety, our effectiveness is most directly impacted by our ability to deliver quality programs and services that meet evolving community needs. Our prevention programs are based on an empowerment philosophy and seek to reduce children's vulnerability by teaching important personal safety concepts through age-appropriate messaging on assault- and bully-prevention, sexual abuse, teen dating, empathy and respect. As the exclusive New Jersey Child Assault Prevention program designee for Mercer County since 1985, PEI Kids has delivered children’s prevention-education programs in Mercer County schools continuously for 35 years.

Our specialized Intervention programs serve the areas most vulnerable youth, including adjudicated youth, children placed in foster care due to abuse or neglect, and child victims of sexual abuse -- helping them to process trauma while also providing tools and support necessary to heal, recover, and prevent future victimization. Additionally, PEI Kids serves as lead agency of the Greater Mercer Coalition to Prevent Child Sexual Abuse – part of the statewide and national Enough Abuse Campaign – educating adults in how to prevent, identify, and respond appropriately to child sexual abuse.

PEI Kids is the only agency in the county to categorically address child safety through a seamless continuum of prevention and intervention services and support. This uniquely positions us as the area’s leading provider in the area of child safety and physical well-being. Our programs and services are directly related to PEI Kids fundamental work to address the root causes of violence and abuse in children's lives.

PEI Kids' intervention programming exemplifies constructive engagement and partnership with youth-serving systems, including school districts, child welfare, and juvenile justice. Our Crisis Intervention for Child Victims of Sexual Abuse program, the only program of its kind in the county, provides immediate, professional Trauma-Focused Cognitive Behavioral Therapy (TF-CBT) to help child victims heal and recover. The Mercer County Prosecutor’s Office refers over 95% of child sexual abuse cases to PEI Kids for immediate crisis counseling.

Our Juvenile Intervention Services (JIS) programs provide adjudicated and at-risk youth with the skills they need to work toward more productive futures and reduce future involvement in the justice system. We have formal relationships with Mercer County Family Court and the Juvenile Probation Unit to expeditiously process juvenile-justice-system referrals and engage delinquent and at-risk teens referred to our programs.

We also work closely with DCPP to expedite referrals into our support services programs for children in foster care. Finally, we maintain collaborative relationships with other agencies like Womanspace (lead domestic violence agency) and Catholic Charities (family counseling) & Milepost (programming for juvenile sex offenders) to ensure that our clients and theirs receive seamless and effective treatment and support services.

PEI Kids is a highly-regarded community-based organization serving the central New Jersey region for over 35 years. PEI Kids’ history dates back to 1985, when our founders, who worked at a rape crisis center, discovered there were no prevention programs for children in Mercer County to teach them about child sexual assault prevention strategies and to provide intervention and counseling services for child victims of sexual abuse. Since that time, PEI Kids’ programs have grown in response to needs identified by parents, educators, community leaders, and local officials.

Today, PEI Kids serves over 10,000 children and their families annually. All of PEI Kids’ programs are focused on empowering and helping children – the most vulnerable among us – to stay safe. PEI Kids has seven core programs, nine full-time and 43 part-time employees, a 15-member Board of Trustees, 45 volunteers, and strong, collaborative relationships with local law enforcement, government agencies, Family Court, schools, community groups, and social services organizations. Originally called Prevention Education, Inc., we subsequently changed our name to PEI Kids to better reflect the range of services we provide—including Prevention, Education, and Intervention—for children throughout the region.

Over the years, PEI Kids has developed an excellent reputation by responding to the needs of the community with meaningful programs and by delivering services with care and integrity. Through 35 years serving the community, PEI Kids has developed a strong infrastructure, responsive organizational culture, and effective programming and operations. PEI Kids is committed to maintaining our role as a community leader in preventing and responding to child assault, sexual abuse, youth violence, delinquency, and their devastating effects.

In 2019, PEI Kids completed its Three-year Strategic Plan for 2020-2023. This Strategic Plan reflects the input of the Board, staff, and management of PEI Kids and provides direction for addressing the key issues impacting the agency and the populations PEI Kids serves. Strategic goals are focused on 1) providing quality services that are relevant to the needs of our population, 2) positioning PEI Kids within the rich tapestry of youth programming to most effectively utilize the agency’s strengths and resources for maximum impact, and 3) strengthening organizational capacity and sustainability to deliver on our mission well into the future. The four strategic priorities are:
1) Sustain program excellence,
2) Strengthen organizational capacity,
3) Reinforce and expand PEI Kids’ leadership role and impact, and
4) Promote sound governance

Program excellence. PEI Kids is highly esteemed in the community for providing quality services that are relevant to the community’s needs and effective in achieving desired outcomes. PEI Kids continues to sustain program excellence through quality programming and execution and by retaining highly-qualified staff who delivers evidence-based programming with integrity and fidelity. We continually update our methods, assessment tools, and professional development to ensure that we are implementing best practices across the disciplines within which we operate -- education, juvenile justice, clinical mental health, and child welfare.

Organizational capacity. Strengthening organizational capacity is an ongoing endeavor. In 2019 we upgraded our IT infrastructure, and in 2020 we made significant investment in remote technologies -- including a VOIP-based phone system and converting our conference room to a zoom room to facilitate live-remote meetings and virtual trainings -- in part, to enable remote delivery of our programming consistent with the health practices recommended during the COVID pandemic. This investment has enabled us to continue providing direct services, without interruption, through the pandemic; and has supported our efforts to maintain levels of service through 2020.

Expanding leadership role. PEI Kids has significant subject-matter expertise in house, and its leadership team is highly regarded as a valued community resource, often providing training for other organizations in the region. In fall 2020, we launched a weekly webinar series led by our Program Directors to showcase our considerable expertise, reinforce our position as a community leader in child welfare and abuse prevention, and to benefit parents/guardians, youth-serving professionals and other members of our community. Information on the launch of this initiative is available at

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Paper surveys, Focus groups or interviews (by phone or in person), Community meetings/Town halls,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To inform the development of new programs/projects, To strengthen relationships with the people we serve,

  • With whom is the organization sharing feedback?

    Our staff, Our funders, Our community partners,

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

    We don’t have the right technology to collect and aggregate feedback efficiently, Staff find it hard to prioritize feedback collection and review due to lack of time,


Prevention Education, Inc.

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The people, governance practices, and partners that make the organization tick.


Connect with nonprofit leaders


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  • Analyze a variety of pre-calculated financial metrics
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Connect with nonprofit leaders


Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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Prevention Education, Inc.

Board of directors
as of 08/31/2020
SOURCE: Self-reported by organization
Board co-chair

Ms. Loni Hand

NJM Insurance Co

Term: 2017 - 2020

Board co-chair

Ms. Margaret Chipowsky

MDAdvantage Insurance Co of NJ

Term: 2017 - 2020

Margaret Chipowsky


Loni Hand

NJM Insurance Group

Andrew Zalescik

Northfield Bank

Michael Hughes

WatchDox, Inc.

Shelly Punchatz


Lisa Festa Hayden

West Windsor Plainsboro Schools

Francesca Bartlett

The Bartlett Family Foundation

Nancy Fennelly

Fennelly Associates, Inc.

Craig Hubert

Szaferman Lakind

Steven Johnson, MD

Capital Health Medical Center Hopewell

Jennifer Pierson

NJM Insurance Group

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 8/31/2020

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.


The organization's leader identifies as:

Race & ethnicity
Black/African American/African
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

No data

Gender identity

No data


No data

Sexual orientation

No data


No data